Pilyh is a marketplace for Indonesian local fashion and clothing brands to promote and sell their products so that people will have a special place for discovering and buy their favorite local fashion products.

1. PILYH
Discover your taste in fashion
http://pilyh.com
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2. What we do?
Pilyh is a platform for Indonesian local
fashion and clothing brands to promote and
sell their products so that people will have a
special place for discovering and buy their
favorite local fashion products.
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3. Problems - 1
Many early stage clothing and
fashion brands use Instagram
to sell their products.
But the problem is....
It seems impossible to
discover them if we don't
know their @username?
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4. Problems - 2
How about create their own
website?
complicated
expensive
how to get discovered?
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5. Problems - 3
A general marketplace
is too crowded, most
people will prefer to buy
fashion products in
fashion marketplace
Example:
Tokopedia
Bukalapak
See what I mean?
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6. Problems - 4
Other Fashion Marketplace
Curated (slow scalability)
Difficult for early stage fashion brand to
join
Huge Commission fee (20-25%)
Example:
Zalora
Berrybenka
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7. Solutions
A platform specific for
fashion brands to promote
and sell their products and
get a bigger chance to get
discovered.
People can find and buy their
favorite fashion items with
much better experience.
http://pilyh.com
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8. Product
Search by Category Select Product Purchase it!
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9. Features
Payment System (using Veritrans)
Track Order Status, courrier (JNE, Tiki & POS)
Follow / unfollow, user can follow their
favorite fashion brand. (similar to Instagram)
Messaging
Likes
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10. Competitive Advantage
Commissions (9% + Rp 5,000) are lower compared to other fashion
marketplace. Such as Zalora and Berrybenka (20-25%)
Scalability
fashion brand will upload their own product photos
manage their own stock
ship the order by themselves
Product Variants, we will have much more product variants then other
fashion marketplace like Zalora. Because we will attract a lot of early
stage local fashion brand.
Simplicity, Ease of Use & Great UI/UX
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11. Target Customer
Indonesian Fashion entrepreneurs who's
using social media and website to sell their
products
Local Indonesian Fashion Brands who has
average product price at around IDR
150.000
Indonesian Young Adults who search and
buy fashion products from social media and
online marketplaces
Indonesian Young Adults who has Annual
Spent for clothing around $200
Fashion Brand / Seller Customer / Buyer
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12. Market Sizing
TAM
$ 3 Billion
Instagram Market Size (C2C)
Indonesia Instagram Monthly Active users is 22
Million
56.2% (11 Mio) of them ages 18 to 35 follow digital
retailers on the platform; 67.5% (6 Mio) of them
follow fashion or clothing brand accounts.
Annual spent on fashion is $200
6 Mio (users) x $200 = $1.2 Billion Added Market
Source:
http://www.emarketer.com/Article/Instagram-Users-
Indonesia-Follow-Fashion/1013618
https://dailysocial.id/post/pengguna-aktif-instagram-
di-indonesia-capai-22-juta
SAM
B2C Market Size
Revenue in Indonesia E-commerce (B2C)
market amounts to $6 Billion in 2016.
The market's largest segment is in the
"Fashion" segment with a market
volume of $2 Billion in 2016.​
Source:
https://www.statista.com/outlook/243/1
20/e-commerce/indonesia
$ 2 Billion
SOM
$ 500 M
Total Addressable Market Serviceable Available Market Serviceable Obtainable Market
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13. Competitor and Positioning
General Marketplace
Fashion Marketplace
B2C & C2CB2B & B2C
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14. Business Model
We take 9% + Rp 5.000 (40 cents) commission fee from each
transaction
AVG Product Price
Rp 150.000
$12
AVG Commission Fee
Rp 17.500
$1.5
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15. Marketing and Customer Acquisition
Aquisition
Conversion
Retention
Instagram Buzzer/Influencers
Social Media Posting
Fashion Events
Promotion from the registered
fashion brand at our platform
Easy to find their favorite products
Easy to process the payment (Veritrans)
Help them in tracking their order
Send Email with Product Recommendations
Great Customer Service
Customer / BuyerFashion Brand / Seller
Instagram Buzzer/Influencers
Social Media Posting
Fashion Events
Low Commission Fees
Help them to manage their orders
Help them to get discovered
More and more orders from customers
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16. Contact Details
CEO and Founder
Lechsa
Pardomuando
phone
+62812 9908 3028
email
lechsa@pilyh.com
website:
http://pilyh.com
Discover your taste in fashion
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