SSMM


                            ! ! ! ! " # $ % & ' ( % $ ) *" + %




donderdag 28 januari 2010
SSMM
                                                                 Tuesday Jan 26th 2010
                              ...
donderdag 28 januari 2010
Don’t forget to
     Twitter tonight

                    #SSMM



donderdag 28 januari 2010
twitter.com/jcaudron
                    Jo Caudron
                    Founding Partner of Dear Media
                   ...
iBert - Bert Van Wassenhove
             Managing Partner of ONE Agency
             Active in interactive since 1996 fore...
Agenda
               The power of social media

               What’s hot in social today

               What about ROI
...
donderdag 28 januari 2010
The power of
       social media



     Don’t forget to Twitter tonight #SSMM
donderdag 28 januari 2010
To get this started...
           Who is using?            Who has?
            Twitter                  a Blackberry
    ...
What’s your primary news source?
                    Radio
                    Newspaper
                    TV
          ...
What’s your primary news source?
                    Radio
                    Newspaper
                    TV
          ...
The Internet Today...
                               Worldwide:
                               6.7bio people
             ...
Social is Huge




donderdag 28 januari 2010
Social is Huge




                                November 2009: Facebook has 350.000.000
                               ...
Social is Huge




         TODAY: 2.9Mio in Belgium
         +300.000 users in Belgium from
         September ’09 to Nov...
The future is social!




donderdag 28 januari 2010
Media 1.0
donderdag 28 januari 2010
SOCIAL OBJECT
                                   The Flower is the (potential) social
                                    ...
The Flower is the (potential) social
                                                 object

                            ...
donderdag 28 januari 2010
donderdag 28 januari 2010
What’s hot in
        Social Media
           today




donderdag 28 januari 2010
Mobile


donderdag 28 januari 2010
Augmented Reality - The Future




donderdag 28 januari 2010
Augmented Reality - The Future




donderdag 28 januari 2010
donderdag 28 januari 2010
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donderdag 28 januari 2010
donderdag 28 januari 2010
They will
                                                They will
                             run your                 ...
donderdag 28 januari 2010
donderdag 28 januari 2010
donderdag 28 januari 2010
donderdag 28 januari 2010
donderdag 28 januari 2010
There’s an app
                            Apps   for that



    Bert
donderdag 28 januari 2010
There’s an app
                            Apps   for that



    Bert
donderdag 28 januari 2010
There’s an app
                            Apps   for that



    Bert
donderdag 28 januari 2010
There’s an app
                            Apps   for that



    Bert
donderdag 28 januari 2010
There’s an app
                            Apps   for that



    Bert
donderdag 28 januari 2010
There’s an app
                            Apps   for that



    Bert
donderdag 28 januari 2010
There’s an app
                            Apps   for that



    Bert
donderdag 28 januari 2010
Facebook
                            Privacy   privacy policy
                                      Reason: Google


   Be...
Power
                            game


donderdag 28 januari 2010
donderdag 28 januari 2010
donderdag 28 januari 2010
donderdag 28 januari 2010
donderdag 28 januari 2010
What about
         ROI
           -
     Case by Case



donderdag 28 januari 2010
Campaign that
                                         involved all social
                                         media ...
Twitter
                                         7000 followers
                              Case:
                      ...
Facebook
                                         > 11 000 friends
                              Case:
                   ...
Flickr

                              Case:
                            Queensland


donderdag 28 januari 2010
YouTube
                                         Channel
                              Case:      100 000 views
          ...
Triptracker

                              Case:
                            Queensland


donderdag 28 januari 2010
Neckermann.com: Year-end campaign
      ★ Assignment:
             Boost revenue during year-end
             period.
    ...
Neckermann.com: Year-end campaign
      ★ Assignment:
             Boost revenue during year-end
             period.
    ...
Refresh
                            Pepsi   Everything



   Bert
donderdag 28 januari 2010
Will it blend?
      The results:
      * 100mio views on Youtube
      * Youtube branded
      channel: 200.000 subs


  ...
Will it blend?
      The results:
      * 100mio views on Youtube
      * Youtube branded
      channel: 200.000 subs


  ...
Dell Outlet




   Bert

donderdag 28 januari 2010
Dell Outlet




                            > $ 6,5 million
   Bert

donderdag 28 januari 2010
Black cherry-lime flavored vitaminwater named…
       CONNECT




   Bert

donderdag 28 januari 2010
Black cherry-lime flavored vitaminwater named…
       CONNECT




   Bert

donderdag 28 januari 2010
13/07/09




        After 24H, on the Dear Media site




donderdag 28 januari 2010
13/07/09



                                      1029




       -500 followers (13/07)


                               ...
A “social” Social Media case
                    The Big Ask Again / Dance For The Climate
                    August 2009...
Some more local data
                    Test-Aankoop launched their information
                    campaign about “expen...
Haiti 2010
donderdag 28 januari 2010
First news source was ...




donderdag 28 januari 2010
Using technology to help




donderdag 28 januari 2010
Using technology to help




donderdag 28 januari 2010
Using technology to help




                            Free Calls



donderdag 28 januari 2010
Raising money




donderdag 28 januari 2010
Raising money




           +8 mio USD in 2 days
           for the Red Cross


donderdag 28 januari 2010
Raising money




donderdag 28 januari 2010
Raising money




donderdag 28 januari 2010
More online viewers




donderdag 28 januari 2010
We are living in a digital,
        social and mobile world.

        Connect with us for more ...
       twitter.com/jcau...
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IABC Successful social media moves to copy

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What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?

Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.

This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.

Keywords: ROI, ROI, ROI

Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").

Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).

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IABC Successful social media moves to copy

  1. 1. SSMM ! ! ! ! " # $ % & ' ( % $ ) *" + % donderdag 28 januari 2010
  2. 2. SSMM Tuesday Jan 26th 2010 Jo Caudron - Dear Media Bert Van Wassenhove - ONE Agency ! ! ! ! " # $ % & ' ( % $ ) *" + % donderdag 28 januari 2010
  3. 3. donderdag 28 januari 2010
  4. 4. Don’t forget to Twitter tonight #SSMM donderdag 28 januari 2010
  5. 5. twitter.com/jcaudron Jo Caudron Founding Partner of Dear Media Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) Not a Digital Native Not a Digital Immigrant, but a Digital Architect http://jocaudron.me (for the personal stuff) http://www.linkedin.com/in/jocaudron (for the boring stuff) www.twitter.com/jcaudron (to get in my stream) http://www.facebook.com/jocaudron (we might even become friends ;-) Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your stream picture: (c) Pieter Baert donderdag 28 januari 2010
  6. 6. iBert - Bert Van Wassenhove Managing Partner of ONE Agency Active in interactive since 1996 forever Grey hair, relies on 14 year doughter for native input http://www.ibert.be (blog) http://www.linkedin.com/in/bertvanwassenhove (in case you want to hire me) www.twitter.com/ibert (to get know what I think) http://www.facebook.com/bertvanwassenhove (I may not accept you as a friend) http://www.gowalla.com (to know where I am - may not be accurate :) ) picture: (c) Ben Caudron donderdag 28 januari 2010
  7. 7. Agenda The power of social media What’s hot in social today What about ROI donderdag 28 januari 2010
  8. 8. donderdag 28 januari 2010
  9. 9. The power of social media Don’t forget to Twitter tonight #SSMM donderdag 28 januari 2010
  10. 10. To get this started... Who is using? Who has? Twitter a Blackberry Facebook, Netlog, ... an iPhone (2G, 3G, 3Gs) LinkedIn, Plaxo Google Phone (Nexus One) Email an Android Google Wave a Nokia, Samsung, Sony Foursquare, Gowalla Ericsson, ... Augmented Reality donderdag 28 januari 2010
  11. 11. What’s your primary news source? Radio Newspaper TV Online newspaper Magazines Mine is ... donderdag 28 januari 2010
  12. 12. What’s your primary news source? Radio Newspaper TV Online newspaper Magazines Mine is ... donderdag 28 januari 2010
  13. 13. The Internet Today... Worldwide: 6.7bio people 1.7bio are on the internet that’s like 25% For Belgium: 10.4mio people 7mio are on the internet that’s 67,3% donderdag 28 januari 2010
  14. 14. Social is Huge donderdag 28 januari 2010
  15. 15. Social is Huge November 2009: Facebook has 350.000.000 members (and is making profit) donderdag 28 januari 2010
  16. 16. Social is Huge TODAY: 2.9Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population. 150.000 people on Twitter donderdag 28 januari 2010
  17. 17. The future is social! donderdag 28 januari 2010
  18. 18. Media 1.0 donderdag 28 januari 2010
  19. 19. SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 donderdag 28 januari 2010
  20. 20. The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 donderdag 28 januari 2010
  21. 21. donderdag 28 januari 2010
  22. 22. donderdag 28 januari 2010
  23. 23. What’s hot in Social Media today donderdag 28 januari 2010
  24. 24. Mobile donderdag 28 januari 2010
  25. 25. Augmented Reality - The Future donderdag 28 januari 2010
  26. 26. Augmented Reality - The Future donderdag 28 januari 2010
  27. 27. donderdag 28 januari 2010
  28. 28. donderdag 28 januari 2010
  29. 29. donderdag 28 januari 2010
  30. 30. donderdag 28 januari 2010
  31. 31. They will They will run your They will run your e- (mini-sites) run your commerce CRM They will They will They will stream your do your rule the world, at videos and advertising 50$ a month music donderdag 28 januari 2010
  32. 32. donderdag 28 januari 2010
  33. 33. donderdag 28 januari 2010
  34. 34. donderdag 28 januari 2010
  35. 35. donderdag 28 januari 2010
  36. 36. donderdag 28 januari 2010
  37. 37. There’s an app Apps for that Bert donderdag 28 januari 2010
  38. 38. There’s an app Apps for that Bert donderdag 28 januari 2010
  39. 39. There’s an app Apps for that Bert donderdag 28 januari 2010
  40. 40. There’s an app Apps for that Bert donderdag 28 januari 2010
  41. 41. There’s an app Apps for that Bert donderdag 28 januari 2010
  42. 42. There’s an app Apps for that Bert donderdag 28 januari 2010
  43. 43. There’s an app Apps for that Bert donderdag 28 januari 2010
  44. 44. Facebook Privacy privacy policy Reason: Google Bert donderdag 28 januari 2010
  45. 45. Power game donderdag 28 januari 2010
  46. 46. donderdag 28 januari 2010
  47. 47. donderdag 28 januari 2010
  48. 48. donderdag 28 januari 2010
  49. 49. donderdag 28 januari 2010
  50. 50. What about ROI - Case by Case donderdag 28 januari 2010
  51. 51. Campaign that involved all social media channels Case: Queensland looking Queensland for ‘Island Caretaker’ donderdag 28 januari 2010
  52. 52. Twitter 7000 followers Case: Queensland donderdag 28 januari 2010
  53. 53. Facebook > 11 000 friends Case: Queensland donderdag 28 januari 2010
  54. 54. Flickr Case: Queensland donderdag 28 januari 2010
  55. 55. YouTube Channel Case: 100 000 views Queensland donderdag 28 januari 2010
  56. 56. Triptracker Case: Queensland donderdag 28 januari 2010
  57. 57. Neckermann.com: Year-end campaign ★ Assignment: Boost revenue during year-end period. ★ Target: Neckermann.com clients (BE-NL) Strategy: Give the Neckermann.com clients a space where they can express themselves. Activities: DM/e-DM & Social platform Results: 720 000 visits & 126 317 comments donderdag 28 januari 2010
  58. 58. Neckermann.com: Year-end campaign ★ Assignment: Boost revenue during year-end period. ★ Target: Neckermann.com clients (BE-NL) Strategy: Give the Neckermann.com clients a space where they can express themselves. Activities: DM/e-DM & Social platform Results: 720 000 visits & 126 317 comments donderdag 28 januari 2010
  59. 59. Refresh Pepsi Everything Bert donderdag 28 januari 2010
  60. 60. Will it blend? The results: * 100mio views on Youtube * Youtube branded channel: 200.000 subs Company’s sales went up with 800% over the last 3 years. Bert donderdag 28 januari 2010
  61. 61. Will it blend? The results: * 100mio views on Youtube * Youtube branded channel: 200.000 subs Company’s sales went up with 800% over the last 3 years. Bert donderdag 28 januari 2010
  62. 62. Dell Outlet Bert donderdag 28 januari 2010
  63. 63. Dell Outlet > $ 6,5 million Bert donderdag 28 januari 2010
  64. 64. Black cherry-lime flavored vitaminwater named… CONNECT Bert donderdag 28 januari 2010
  65. 65. Black cherry-lime flavored vitaminwater named… CONNECT Bert donderdag 28 januari 2010
  66. 66. 13/07/09 After 24H, on the Dear Media site donderdag 28 januari 2010
  67. 67. 13/07/09 1029 -500 followers (13/07) 257 0 fans (01/10) donderdag 28 januari 2010
  68. 68. A “social” Social Media case The Big Ask Again / Dance For The Climate August 2009: +10.000 people on the beach 3 weeks beforehand: just a dozen people started to invite friends on Facebook to join After 3 weeks: 25.000 people were personally and hand-picked invited by their peers to attend the shooting. Thousands confirmed, The 2 Fb pages have aprox. 4.000 fans (and growing) Cost of the social media : 0€ Already 7.000 people joined the online dance www.dancefortheclimate.org in their own dance. donderdag 28 januari 2010
  69. 69. Some more local data Test-Aankoop launched their information campaign about “expensive internet” in Belgium They started “seeding” from within their local staff: 20 people started sharing the message on Fb and Twitter After 2-3 weeks: 13.500 people did the test to check their internet subscription (online driven by Fb traffic) 850 people became fan on Fb, providing them a new, strong opt-in group of online contacts via social media. Every next campaign will increase this number. donderdag 28 januari 2010
  70. 70. Haiti 2010 donderdag 28 januari 2010
  71. 71. First news source was ... donderdag 28 januari 2010
  72. 72. Using technology to help donderdag 28 januari 2010
  73. 73. Using technology to help donderdag 28 januari 2010
  74. 74. Using technology to help Free Calls donderdag 28 januari 2010
  75. 75. Raising money donderdag 28 januari 2010
  76. 76. Raising money +8 mio USD in 2 days for the Red Cross donderdag 28 januari 2010
  77. 77. Raising money donderdag 28 januari 2010
  78. 78. Raising money donderdag 28 januari 2010
  79. 79. More online viewers donderdag 28 januari 2010
  80. 80. We are living in a digital, social and mobile world. Connect with us for more ... twitter.com/jcaudron ! ! ! ! " # $ % & ' ( % $ ) *" + % twitter.com/ibert donderdag 28 januari 2010
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