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IABC Successful social media moves to copy
 

IABC Successful social media moves to copy

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What it is about:...

What it is about:
* Have trouble naming a social media success story?
* Has your CEO asked you for examples of measurable ROI from social media in your field?
* Do you think social media marketing is all about consumer brands, celebrities, public causes or huge budgets?

Think again. Jo Caudron and Bert Van Wassenhove (probably Belgium's foremost web 2.0 experts) have selected case studies of blue chip companies that have built shareholder value and increased sales/membership using creative social media approaches.

This lively session will describe strategies and results (ROI) for B2B companies and international campaigns against a backdrop of social media trends. Jo & Bert will inspire you with ideas for becoming first in your space. A networking drink follows the session.

Keywords: ROI, ROI, ROI

Jo and Bert sucessfully teamed up in their trend-watching Social Media Sessions held in 2009 (Facebook fan page "Social Media Sessions").

Find out more about Jo (@jcaudron) and Bert (@ibert) on their own sites Jo Caudron and Bert Van Wassenhoven or those of their respective companies: DearMedia and ONE Agency (www.one-agency.be).

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    IABC Successful social media moves to copy IABC Successful social media moves to copy Presentation Transcript

    • SSMM ! ! ! ! " # $ % & ' ( % $ ) *" + % donderdag 28 januari 2010
    • SSMM Tuesday Jan 26th 2010 Jo Caudron - Dear Media Bert Van Wassenhove - ONE Agency ! ! ! ! " # $ % & ' ( % $ ) *" + % donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • Don’t forget to Twitter tonight #SSMM donderdag 28 januari 2010
    • twitter.com/jcaudron Jo Caudron Founding Partner of Dear Media Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...) Not a Digital Native Not a Digital Immigrant, but a Digital Architect http://jocaudron.me (for the personal stuff) http://www.linkedin.com/in/jocaudron (for the boring stuff) www.twitter.com/jcaudron (to get in my stream) http://www.facebook.com/jocaudron (we might even become friends ;-) Become fan of Dear Media on www.facebook.com/ dearmedia and get the daily social media news in your stream picture: (c) Pieter Baert donderdag 28 januari 2010
    • iBert - Bert Van Wassenhove Managing Partner of ONE Agency Active in interactive since 1996 forever Grey hair, relies on 14 year doughter for native input http://www.ibert.be (blog) http://www.linkedin.com/in/bertvanwassenhove (in case you want to hire me) www.twitter.com/ibert (to get know what I think) http://www.facebook.com/bertvanwassenhove (I may not accept you as a friend) http://www.gowalla.com (to know where I am - may not be accurate :) ) picture: (c) Ben Caudron donderdag 28 januari 2010
    • Agenda The power of social media What’s hot in social today What about ROI donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • The power of social media Don’t forget to Twitter tonight #SSMM donderdag 28 januari 2010
    • To get this started... Who is using? Who has? Twitter a Blackberry Facebook, Netlog, ... an iPhone (2G, 3G, 3Gs) LinkedIn, Plaxo Google Phone (Nexus One) Email an Android Google Wave a Nokia, Samsung, Sony Foursquare, Gowalla Ericsson, ... Augmented Reality donderdag 28 januari 2010
    • What’s your primary news source? Radio Newspaper TV Online newspaper Magazines Mine is ... donderdag 28 januari 2010
    • What’s your primary news source? Radio Newspaper TV Online newspaper Magazines Mine is ... donderdag 28 januari 2010
    • The Internet Today... Worldwide: 6.7bio people 1.7bio are on the internet that’s like 25% For Belgium: 10.4mio people 7mio are on the internet that’s 67,3% donderdag 28 januari 2010
    • Social is Huge donderdag 28 januari 2010
    • Social is Huge November 2009: Facebook has 350.000.000 members (and is making profit) donderdag 28 januari 2010
    • Social is Huge TODAY: 2.9Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population. 150.000 people on Twitter donderdag 28 januari 2010
    • The future is social! donderdag 28 januari 2010
    • Media 1.0 donderdag 28 januari 2010
    • SOCIAL OBJECT The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 donderdag 28 januari 2010
    • The Flower is the (potential) social object The mainstream media are the smell of the flower The bee is “spreading the word” and has the real power Level I: Sites, blogs, feeds, widgets Level II: Closed networks (Facebook, Netlog, ...) Level III: Through individuals (e-mail, Twitter, ...) Media 2.0 donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • What’s hot in Social Media today donderdag 28 januari 2010
    • Mobile donderdag 28 januari 2010
    • Augmented Reality - The Future donderdag 28 januari 2010
    • Augmented Reality - The Future donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • They will They will run your They will run your e- (mini-sites) run your commerce CRM They will They will They will stream your do your rule the world, at videos and advertising 50$ a month music donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • There’s an app Apps for that Bert donderdag 28 januari 2010
    • There’s an app Apps for that Bert donderdag 28 januari 2010
    • There’s an app Apps for that Bert donderdag 28 januari 2010
    • There’s an app Apps for that Bert donderdag 28 januari 2010
    • There’s an app Apps for that Bert donderdag 28 januari 2010
    • There’s an app Apps for that Bert donderdag 28 januari 2010
    • There’s an app Apps for that Bert donderdag 28 januari 2010
    • Facebook Privacy privacy policy Reason: Google Bert donderdag 28 januari 2010
    • Power game donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • donderdag 28 januari 2010
    • What about ROI - Case by Case donderdag 28 januari 2010
    • Campaign that involved all social media channels Case: Queensland looking Queensland for ‘Island Caretaker’ donderdag 28 januari 2010
    • Twitter 7000 followers Case: Queensland donderdag 28 januari 2010
    • Facebook > 11 000 friends Case: Queensland donderdag 28 januari 2010
    • Flickr Case: Queensland donderdag 28 januari 2010
    • YouTube Channel Case: 100 000 views Queensland donderdag 28 januari 2010
    • Triptracker Case: Queensland donderdag 28 januari 2010
    • Neckermann.com: Year-end campaign ★ Assignment: Boost revenue during year-end period. ★ Target: Neckermann.com clients (BE-NL) Strategy: Give the Neckermann.com clients a space where they can express themselves. Activities: DM/e-DM & Social platform Results: 720 000 visits & 126 317 comments donderdag 28 januari 2010
    • Neckermann.com: Year-end campaign ★ Assignment: Boost revenue during year-end period. ★ Target: Neckermann.com clients (BE-NL) Strategy: Give the Neckermann.com clients a space where they can express themselves. Activities: DM/e-DM & Social platform Results: 720 000 visits & 126 317 comments donderdag 28 januari 2010
    • Refresh Pepsi Everything Bert donderdag 28 januari 2010
    • Will it blend? The results: * 100mio views on Youtube * Youtube branded channel: 200.000 subs Company’s sales went up with 800% over the last 3 years. Bert donderdag 28 januari 2010
    • Will it blend? The results: * 100mio views on Youtube * Youtube branded channel: 200.000 subs Company’s sales went up with 800% over the last 3 years. Bert donderdag 28 januari 2010
    • Dell Outlet Bert donderdag 28 januari 2010
    • Dell Outlet > $ 6,5 million Bert donderdag 28 januari 2010
    • Black cherry-lime flavored vitaminwater named… CONNECT Bert donderdag 28 januari 2010
    • Black cherry-lime flavored vitaminwater named… CONNECT Bert donderdag 28 januari 2010
    • 13/07/09 After 24H, on the Dear Media site donderdag 28 januari 2010
    • 13/07/09 1029 -500 followers (13/07) 257 0 fans (01/10) donderdag 28 januari 2010
    • A “social” Social Media case The Big Ask Again / Dance For The Climate August 2009: +10.000 people on the beach 3 weeks beforehand: just a dozen people started to invite friends on Facebook to join After 3 weeks: 25.000 people were personally and hand-picked invited by their peers to attend the shooting. Thousands confirmed, The 2 Fb pages have aprox. 4.000 fans (and growing) Cost of the social media : 0€ Already 7.000 people joined the online dance www.dancefortheclimate.org in their own dance. donderdag 28 januari 2010
    • Some more local data Test-Aankoop launched their information campaign about “expensive internet” in Belgium They started “seeding” from within their local staff: 20 people started sharing the message on Fb and Twitter After 2-3 weeks: 13.500 people did the test to check their internet subscription (online driven by Fb traffic) 850 people became fan on Fb, providing them a new, strong opt-in group of online contacts via social media. Every next campaign will increase this number. donderdag 28 januari 2010
    • Haiti 2010 donderdag 28 januari 2010
    • First news source was ... donderdag 28 januari 2010
    • Using technology to help donderdag 28 januari 2010
    • Using technology to help donderdag 28 januari 2010
    • Using technology to help Free Calls donderdag 28 januari 2010
    • Raising money donderdag 28 januari 2010
    • Raising money +8 mio USD in 2 days for the Red Cross donderdag 28 januari 2010
    • Raising money donderdag 28 januari 2010
    • Raising money donderdag 28 januari 2010
    • More online viewers donderdag 28 januari 2010
    • We are living in a digital, social and mobile world. Connect with us for more ... twitter.com/jcaudron ! ! ! ! " # $ % & ' ( % $ ) *" + % twitter.com/ibert donderdag 28 januari 2010