Social and business activities alignment

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How to align social with business processes. The social perspective. Why ? Concepts ? Challenges.
Presentation given at the Enterprise 2.0 Summit 2014.

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Social and business activities alignment

  1. 1. Getting Social Aligned with Processes EXPERT PANEL BERTRAND DUPERRIN bduperrin@nextmodernity.com 12 feb 2014 www.nextmodernity.com
  2. 2. Bertrand Duperrin Digital Transformation and Social Business Director http://www.nextmodernity.com http://www.duperrin.com/english @bduperrin
  3. 3. Issue #1 Building clouds of knowledge Without knowing if/where/when rain will fall
  4. 4. Issue #2 Poor adoption because of lack of purpose and alignment
  5. 5. Value lies at the crossroads of social and business activities
  6. 6. The great divide
  7. 7. « Understand the social network not as your new water cooler, but as your new production line » Ginni Rometty – IBM CEO
  8. 8. More a merger than an alignment Because processes need a fix too
  9. 9. #1 : Design work for Barely Repeatable Processes We should not expect an application to work in environments for which its assumptions are not valid » Eli Goldratt
  10. 10. #2 : Design social for structured activities
  11. 11. #3 : Bring social services in the context of business applications (and vice versa)
  12. 12. #1 : It’s not about adding but transforming
  13. 13. #2 : Measuring the impact
  14. 14. #2 : Managers must adopt not as average users but as managers
  15. 15. #3 : Technology Integration and open standards

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