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Pitfalls to avoid in Digital Transformation Social Business Forum 2014 July 1-2 - Milan
Bertrand Duperrin Director – DigitalTransformation & Social Business Nextmodernity http://www.nextmodernity.com http://www...
What is Digital Transformation ?
Enterprise 2.0
Social Business = entreprise 2.0 + customer orientation
Digital transformation = Social Business + HR
Collaboration Sharing Business processes Transparency Customer orientation Innovation LOB Transformation P2P Learning (Dig...
Digital transformation is what you need before you start anything else
Acting, thinking, leading, designing…in a digital fashion is a prerequisite to digitally transforming your business
Acculturation
#1 It’s about software and devices
90% of social initiatives will fail Source : Gartner
The factors leading to social business adoption Source : MIT Sloan
Got a tablet ? So what ?
#2 Employees are hopeless at digital
Only one of them has a job ?
Jobless ?
Your employees are the internauts and customers who put your business under pressure
Your employees know (at least) as much as you about digital
They are not hopeless, they just don’t come as they are
Nuggets in a room near you !
#3 It’s a matter of training
Learning ?
In digital too !
DISRUPTED !! Jan 2014 : Decide to acculturate people March 2014 : Program is ready. Focus on Twitter, FB and ESNs April 20...
Living and sharing experiences, between peers, based on their own stories
Not a state but a dynamic and a mindset
#4 It’s internal or external
It’s a continuum
Symetry of attentions
Employees won’t give customers something they didn’t receive from their company/manager first
#5 It’s HR ONLY
HR, IT, Marketing all contribute to the Customer Experience
HR IT Customer careMarketing R&D Collaborate at the C-level first !
Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transform...
Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transform...
Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transform...
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Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transformation

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Today more and more organizations are starting to consider their evolution, shifting from a technology driven perspective to a human driven one. This new trend is called Digital Transformation and is a prerequisite to go further in business transformations that requires a new DNA to be achieved at scale. However, many start with wrong assumptions that put their projects at risk because they misunderstand what’s at stake, their actual maturity and the role of technology. In this session we’ll explore the founding blocks of digital transformation, tackling assumptions organizations often start with and which lead them in the wrong direction.

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Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transformation

  1. 1. Pitfalls to avoid in Digital Transformation Social Business Forum 2014 July 1-2 - Milan
  2. 2. Bertrand Duperrin Director – DigitalTransformation & Social Business Nextmodernity http://www.nextmodernity.com http://www.duperrin.com Twitter.com/bduperrin Hello !
  3. 3. What is Digital Transformation ?
  4. 4. Enterprise 2.0
  5. 5. Social Business = entreprise 2.0 + customer orientation
  6. 6. Digital transformation = Social Business + HR
  7. 7. Collaboration Sharing Business processes Transparency Customer orientation Innovation LOB Transformation P2P Learning (Digital) leadership, Skills, Culture, DNA, Performance measurement, attracting digtal talents, introducing new learning models
  8. 8. Digital transformation is what you need before you start anything else
  9. 9. Acting, thinking, leading, designing…in a digital fashion is a prerequisite to digitally transforming your business
  10. 10. Acculturation
  11. 11. #1 It’s about software and devices
  12. 12. 90% of social initiatives will fail Source : Gartner
  13. 13. The factors leading to social business adoption Source : MIT Sloan
  14. 14. Got a tablet ? So what ?
  15. 15. #2 Employees are hopeless at digital
  16. 16. Only one of them has a job ?
  17. 17. Jobless ?
  18. 18. Your employees are the internauts and customers who put your business under pressure
  19. 19. Your employees know (at least) as much as you about digital
  20. 20. They are not hopeless, they just don’t come as they are
  21. 21. Nuggets in a room near you !
  22. 22. #3 It’s a matter of training
  23. 23. Learning ?
  24. 24. In digital too !
  25. 25. DISRUPTED !! Jan 2014 : Decide to acculturate people March 2014 : Program is ready. Focus on Twitter, FB and ESNs April 2014 : 1st employees are trained April 2015 : The last of you 100k employee is trained Digital requires speed and scale
  26. 26. Living and sharing experiences, between peers, based on their own stories
  27. 27. Not a state but a dynamic and a mindset
  28. 28. #4 It’s internal or external
  29. 29. It’s a continuum
  30. 30. Symetry of attentions
  31. 31. Employees won’t give customers something they didn’t receive from their company/manager first
  32. 32. #5 It’s HR ONLY
  33. 33. HR, IT, Marketing all contribute to the Customer Experience
  34. 34. HR IT Customer careMarketing R&D Collaborate at the C-level first !

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