Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transformation

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Today more and more organizations are starting to consider their evolution, shifting from a technology driven perspective to a human driven one. This new trend is called Digital Transformation and is a prerequisite to go further in business transformations that requires a new DNA to be achieved at scale. However, many start with wrong assumptions that put their projects at risk because they misunderstand what’s at stake, their actual maturity and the role of technology. In this session we’ll explore the founding blocks of digital transformation, tackling assumptions organizations often start with and which lead them in the wrong direction.

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  • Requires immersion
  • Employee service / employee engagement
  • Bertrand Duperrin - Digital Transformation : the pitfalls to avoid. - A counter intuitive approach to enterprise transformation

    1. 1. Pitfalls to avoid in Digital Transformation Social Business Forum 2014 July 1-2 - Milan
    2. 2. Bertrand Duperrin Director – DigitalTransformation & Social Business Nextmodernity http://www.nextmodernity.com http://www.duperrin.com Twitter.com/bduperrin Hello !
    3. 3. What is Digital Transformation ?
    4. 4. Enterprise 2.0
    5. 5. Social Business = entreprise 2.0 + customer orientation
    6. 6. Digital transformation = Social Business + HR
    7. 7. Collaboration Sharing Business processes Transparency Customer orientation Innovation LOB Transformation P2P Learning (Digital) leadership, Skills, Culture, DNA, Performance measurement, attracting digtal talents, introducing new learning models
    8. 8. Digital transformation is what you need before you start anything else
    9. 9. Acting, thinking, leading, designing…in a digital fashion is a prerequisite to digitally transforming your business
    10. 10. Acculturation
    11. 11. #1 It’s about software and devices
    12. 12. 90% of social initiatives will fail Source : Gartner
    13. 13. The factors leading to social business adoption Source : MIT Sloan
    14. 14. Got a tablet ? So what ?
    15. 15. #2 Employees are hopeless at digital
    16. 16. Only one of them has a job ?
    17. 17. Jobless ?
    18. 18. Your employees are the internauts and customers who put your business under pressure
    19. 19. Your employees know (at least) as much as you about digital
    20. 20. They are not hopeless, they just don’t come as they are
    21. 21. Nuggets in a room near you !
    22. 22. #3 It’s a matter of training
    23. 23. Learning ?
    24. 24. In digital too !
    25. 25. DISRUPTED !! Jan 2014 : Decide to acculturate people March 2014 : Program is ready. Focus on Twitter, FB and ESNs April 2014 : 1st employees are trained April 2015 : The last of you 100k employee is trained Digital requires speed and scale
    26. 26. Living and sharing experiences, between peers, based on their own stories
    27. 27. Not a state but a dynamic and a mindset
    28. 28. #4 It’s internal or external
    29. 29. It’s a continuum
    30. 30. Symetry of attentions
    31. 31. Employees won’t give customers something they didn’t receive from their company/manager first
    32. 32. #5 It’s HR ONLY
    33. 33. HR, IT, Marketing all contribute to the Customer Experience
    34. 34. HR IT Customer careMarketing R&D Collaborate at the C-level first !

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