Doing Less with More
"Indifference toward people and the reality in which they live is actually the one and only cardinal sin in design." - Dieter Rams.
In the race to meet a deadline, a budget, or just to be "lean", teams are sinning daily. Pressures lead to shortcuts. And research? Well, it's often left by the wayside, seen as an adornment, a nice-to-have. But research is the foundation upon which we build our work.
Yes, it takes more resources and time. But the more detailed your picture, the easier it is to see the patterns, the behaviours, and the essence of what will make your application invisible. Uncovering "the little things that matter" speeds up development and helps designers concentrate on making designs that are "less, but better."
Creating with a thorough understanding of the customer, their wants and needs, their context and perceptions, their goals–that is the highest respect you can offer those you are serving.
In this presentation we explore how relational intelligence and knowing your customers is a must if we are to improve people's lives with our products and experiences.
9. Kotler’s Four Stages of Flow
Duration?
Duration?
D u r a t i o n ?
D
uration?
STRUGGLE
RELAXATION
CONSOLIDATION
FLOW
1
2
4
3
Worry
Recovery
Memory
Clarity
Connection
Focus
Control
Arousal
Relaxation
Anticipation
Frustration
Boredom
Exhaustion
Anxiety
Kotler, S. (2014). The Rise of Superman. New York, NY: Houghton Mifflin Harcourt Publishing Company.
10. • Clear goals
• Immediate feedback to one’s actions
• Good balance between challenges and skills
• Action and awareness are merged
• No worry of failure
• Self-consciousness disappears
• The sense of time becomes distorted
• The activity becomes an end in itself
Prerequisites and Conditions for Flow
26. David Kelly On Design Thinking - Fast Company
http://www.fastcompany.com/1139331/ideos-david-kelley-design-thinking
http://www.creativeconfidence.com/
http://www.creativeconfidence.com/
Creative Confidence Trailer
http://article.wn.com/view/2014/03/29/
Ideo_executives_tout_creative_confidence_in_the_workplace/#
27. CORRELATION WITH
PRICE PREMIUM
CORRELATION WITH
MARKET SHARE
Complete
Stranger
Fleeting
Acquaintances
Casual
Acquaintances
One Night
Stand
Fling
Secret Affair
Enemies
Annoying
Acquaintances
Stalker - Prey
Guru - Discipline
Dealer - Addict
Star - Groupie
Villain - Victim
Online
Friend
Marriage-on
the Rocks
Close
Sibling
Love - Hate
Next Door
Neighbors
Former
Friend
Colleagues
Marriage
Partners
Teammates
Best
Friends
Buddies
Old Friends
What relationship do your customers want
Avery, J., Fournier, S., and Wittenbraker, J. (2014, July–August). Unlock the
Mysteries of Your Customer Relationships. Harvard Business Review.
32. • Research provides guardrails, not answers
• Know what you really want to understand
• Freshness of your data matters
• Recruit the right audience
• Designing and conducting tests is a skill
• Include colleagues, stakeholders and other groups
• With great power, comes great responsibility
A few things to remember