Marketing is a Mindset

Marketing is a Mindset Bernie Borges November 12, 2009

Marketing History Lesson 1950 to 2000

Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk

Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/

In a Transition 1990 to 2000 2000 to 2009

Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

Buyers Don’t Have to Tolerate It

But….. Some marketers don’t get it….

Stories Worth Telling

New Marketing: Ford Motor Co.

New Marketing: P&G

A B2B Marketing Success Story

B2B Blog Home Run

Humanizing a Technical Product

How do Marketers Make the Transition?

Marketing 2.0 Mindset

Think Like a Publisher

Focus on Relationships

Think Like a Publisher!

Think Content!

Blogs

Newsletters

White Papers

e-books

Podcasts

Videos

Photos

Presentations

The Three E’s

Create & Spread Your Content

Engage Influential People

Get Found on the Web

Getting Found is Broader Now

What Do You Want To Be Found For?

Become a LongTail Thinker

Content = Trust, Relationships, Profit

Marketing 2.0 Mindset

Wisdom of Crowds

A Few More Stories Worth Telling

Thought Leadership Blog

Branded Content

Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

Spreading Footprint on Facebook

Spreading Footprint on LinkedIn

Spreading Footprint with Video

How Do You Measure Results?

Measuring Results

What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0

Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb

Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Brent Britton Blendtec Coca Cola Ford Motor Company HubSpot Indium Corp. Proctor & Gamble Scott Monty Tampax Technorati