Marketing is a Mindset
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Marketing is a Mindset

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The new marketing is a mindset. Old marketing (1.0) doesn't work anymore. New marketing (2.0) is about content marketing and relationship building with a strategy....

The new marketing is a mindset. Old marketing (1.0) doesn't work anymore. New marketing (2.0) is about content marketing and relationship building with a strategy.

Create content that delivers the three E's: educate, enlighten or entertain.

Bernie Borges, author of Marketing 2.0, can deliver this presentation live to your group. Contact bernie at findandconvert dot com.

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Marketing is a Mindset Marketing is a Mindset Presentation Transcript

  • Marketing is a Mindset Bernie Borges November 12, 2009
  • Marketing History Lesson 1950 to 2000
  • Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk
  • Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/
  • In a Transition 1990 to 2000 2000 to 2009
  • Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  • Buyers Don’t Have to Tolerate It
  • But….. Some marketers don’t get it….
  • Stories Worth Telling
  • New Marketing: Ford Motor Co.
  • New Marketing: Ford Motor Co.
  • New Marketing: Ford Motor Co.
  • New Marketing: Ford Motor Co.
  • New Marketing: Ford Motor Co.
  • New Marketing: P&G
  • New Marketing: P&G
  • A B2B Marketing Success Story
  • B2B Blog Home Run
  • Humanizing a Technical Product
  • How do Marketers Make the Transition?
  • Marketing 2.0 Mindset
    • Think Like a Publisher
    Focus on Relationships
  • Think Like a Publisher!
    • Think Content!
      • Blogs
      • Newsletters
      • White Papers
      • e-books
      • Podcasts
      • Videos
      • Photos
      • Presentations
  • The Three E’s
  • Create & Spread Your Content
  • Engage Influential People
  • Get Found on the Web
  • Getting Found is Broader Now
  • Getting Found is Broader Now
  • Getting Found is Broader Now
  • Getting Found is Broader Now
  • Getting Found is Broader Now
  • What Do You Want To Be Found For?
  • Become a LongTail Thinker
  • Become a LongTail Thinker
  • Content = Trust, Relationships, Profit
  • Marketing 2.0 Mindset
  • Wisdom of Crowds
  • A Few More Stories Worth Telling
  • Thought Leadership Blog
  • Branded Content
  • Branded Content
  • Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  • Spreading Footprint on Facebook
  • Spreading Footprint on LinkedIn
  • Spreading Footprint with Video
  • How Do You Measure Results?
  • Measuring Results
  • Measuring Results
  • Measuring Results
  • Measuring Results
  • Measuring Results
  • Measuring Results
  • What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0
  • Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
  • Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
  • Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Brent Britton Blendtec Coca Cola Ford Motor Company HubSpot Indium Corp. Proctor & Gamble Scott Monty Tampax Technorati