Your SlideShare is downloading. ×
0
Marketing is a Mindset Bernie Borges November 12, 2009
Marketing History Lesson 1950 to 2000
Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk
Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/
In a Transition 1990 to 2000 2000 to 2009
Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
Buyers Don’t Have to Tolerate It
But….. Some marketers don’t get it….
Stories Worth Telling
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: P&G
New Marketing: P&G
A B2B Marketing Success Story
B2B Blog Home Run
Humanizing a Technical Product
How do Marketers Make the Transition?
Marketing 2.0 Mindset <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
Think Like a Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></u...
The Three E’s
Create & Spread Your Content
Engage Influential People
Get Found on the Web
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
What Do You Want To Be Found For?
Become a LongTail Thinker
Become a LongTail Thinker
Content = Trust, Relationships, Profit
Marketing 2.0 Mindset
Wisdom of Crowds
A Few More Stories Worth Telling
Thought Leadership Blog
Branded Content
Branded Content
Branded Content: Will it Blend?  Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
Spreading Footprint on Facebook
Spreading Footprint on LinkedIn
Spreading Footprint with Video
How Do You Measure Results?
Measuring Results
Measuring Results
Measuring Results
Measuring Results
Measuring Results
Measuring Results
What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0
Bernie Borges: CEO, Find and Convert Email:  [email_address] Blog:  http://www.findandconvert.com/blog/ Twitter:  http://t...
Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked b...
Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of th...
Upcoming SlideShare
Loading in...5
×

Marketing is a Mindset

919

Published on

The new marketing is a mindset. Old marketing (1.0) doesn't work anymore. New marketing (2.0) is about content marketing and relationship building with a strategy.

Create content that delivers the three E's: educate, enlighten or entertain.

Bernie Borges, author of Marketing 2.0, can deliver this presentation live to your group. Contact bernie at findandconvert dot com.

Published in: Business, News & Politics
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total Views
919
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
108
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Marketing is a Mindset"

  1. 1. Marketing is a Mindset Bernie Borges November 12, 2009
  2. 2. Marketing History Lesson 1950 to 2000
  3. 3. Old Marketing Doesn’t Work Anymore http://www.youtube.com/watch?v=heSudg-tfIk
  4. 4. Consumer Trust is Down: Surprised? http://www.edelman.com/trust/2009/
  5. 5. In a Transition 1990 to 2000 2000 to 2009
  6. 6. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing
  7. 7. Buyers Don’t Have to Tolerate It
  8. 8. But….. Some marketers don’t get it….
  9. 9. Stories Worth Telling
  10. 10. New Marketing: Ford Motor Co.
  11. 11. New Marketing: Ford Motor Co.
  12. 12. New Marketing: Ford Motor Co.
  13. 13. New Marketing: Ford Motor Co.
  14. 14. New Marketing: Ford Motor Co.
  15. 15. New Marketing: P&G
  16. 16. New Marketing: P&G
  17. 17. A B2B Marketing Success Story
  18. 18. B2B Blog Home Run
  19. 19. Humanizing a Technical Product
  20. 20. How do Marketers Make the Transition?
  21. 21. Marketing 2.0 Mindset <ul><li>Think Like a Publisher </li></ul>Focus on Relationships
  22. 22. Think Like a Publisher! <ul><li>Think Content! </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Newsletters </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>e-books </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>
  23. 23. The Three E’s
  24. 24. Create & Spread Your Content
  25. 25. Engage Influential People
  26. 26. Get Found on the Web
  27. 27. Getting Found is Broader Now
  28. 28. Getting Found is Broader Now
  29. 29. Getting Found is Broader Now
  30. 30. Getting Found is Broader Now
  31. 31. Getting Found is Broader Now
  32. 32. What Do You Want To Be Found For?
  33. 33. Become a LongTail Thinker
  34. 34. Become a LongTail Thinker
  35. 35. Content = Trust, Relationships, Profit
  36. 36. Marketing 2.0 Mindset
  37. 37. Wisdom of Crowds
  38. 38. A Few More Stories Worth Telling
  39. 39. Thought Leadership Blog
  40. 40. Branded Content
  41. 41. Branded Content
  42. 42. Branded Content: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value
  43. 43. Spreading Footprint on Facebook
  44. 44. Spreading Footprint on LinkedIn
  45. 45. Spreading Footprint with Video
  46. 46. How Do You Measure Results?
  47. 47. Measuring Results
  48. 48. Measuring Results
  49. 49. Measuring Results
  50. 50. Measuring Results
  51. 51. Measuring Results
  52. 52. Measuring Results
  53. 53. What Do You Do Next? Research Listen Engage Become Content Thinkers Be Human Try Stuff Measure Don’t Ignore Marketing 2.0
  54. 54. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://budurl.com/marketing20amazon Video Channel: http://www.youtube.com/user/bernbaybb
  55. 55. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
  56. 56. Source Credits The following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners. Brent Britton Blendtec Coca Cola Ford Motor Company HubSpot Indium Corp. Proctor & Gamble Scott Monty Tampax Technorati
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×