Deloitte Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum

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The document discusses Deloitte's use of social media for recruiting purposes. It outlines Deloitte's social media strategy on platforms like Facebook, Twitter, YouTube and describes some key statistics about engagement. It also provides an overview of Deloitte's social media-focused recruiting efforts like their Facebook career page and groups, targeted social media advertising campaigns, and a social media ambassador program. The goal is to build their employer brand and source candidates through an integrated social media and traditional recruiting approach.

Business News & Politics

Social media and recruiting
Joining Leading the
conversation

John Keller
June 2011

2 Copyright © 2011 Deloitte Development LLC. All rights reserved

facebook.com/YourFutureAtDeloitte

Key stats:
- 11,400 fans
- Grows at 500+ fans per month
- 44% Female; 55% Male
- 80% are between the ages of 18-35
3 Copyright © 2011 Deloitte Development LLC. All rights reserved

The Green Room on Facebook

4 Copyright © 2011 Deloitte Development LLC. All rights reserved

Facebook groups

5 Copyright © 2011 Deloitte Development LLC. All rights reserved

Facebook advertising

All campaigns: 16 million +
impressions among
target audiences

6 Copyright © 2011 Deloitte Development LLC. All rights reserved

7 Copyright © 2011 Deloitte Development LLC. All rights reserved

Twitter – day in the life

Key stats:
- 4,340 followers
- Doubled in the last year

8 Copyright © 2011 Deloitte Development LLC. All rights reserved

9 Copyright © 2011 Deloitte Development LLC. All rights reserved

YouTube – recruitment channel

10 Copyright © 2011 Deloitte Development LLC. All rights reserved

The recruiting pipeline

Internet Employee Referrals
Internal Sourcing 146,962 Alumni Databases
Name Generation Applications External Sourcing
Job Boards Social networking

81,255 Candidates

8,000 Initial Screen Conducted

3,983 Interview –
Round 1 Conducted

2,872 Interview
Process
Complete

2,221 Offers
Extended

1,674
Accepts

11 Copyright © 2011 Deloitte Development LLC. All rights reserved

12 Copyright © 2011 Deloitte Development LLC. All rights reserved

Targeted sourcing,
branding, participation

Key stats:
-141,600 followers of our Company page
- 3,200 members of our Your Future
at Deloitte group
- 5,800 members in Deloitte US &
US India Alumni group

13 Copyright © 2011 Deloitte Development LLC. All rights reserved

Social Media requests

14 Copyright © 2011 Deloitte Development LLC. All rights reserved

Social Ambassador Program

15 Copyright © 2011 Deloitte Development LLC. All rights reserved

Drawing by A. Busetto

16 Copyright © 2011 Deloitte Development LLC. All rights reserved

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of
which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche
Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its
subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2011 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited

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