Deloitte Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum

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Presentation by: John Keller, Sr. Manager, Brand, Reputation, and Recruitment Marketing, Deloitte Services LP

www.bdionline.com

Published in: Business, News & Politics
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Deloitte Presentation - BDI 6/28/11 B2B Social Communications Leadership Forum

  1. 1. Social media and recruitingJoining Leading theconversationJohn KellerJune 2011
  2. 2. Employer Brand-Building on Social MediaObjectives:• Communicate• Participate• Cultivate• Manage• Mitigate1 Copyright © 2011 Deloitte Development LLC. All rights reserved
  3. 3. 2 Copyright © 2011 Deloitte Development LLC. All rights reserved
  4. 4. facebook.com/YourFutureAtDeloitteKey stats:- 11,400 fans- Grows at 500+ fans per month- 44% Female; 55% Male- 80% are between the ages of 18-353 Copyright © 2011 Deloitte Development LLC. All rights reserved
  5. 5. The Green Room on Facebook4 Copyright © 2011 Deloitte Development LLC. All rights reserved
  6. 6. Facebook groups5 Copyright © 2011 Deloitte Development LLC. All rights reserved
  7. 7. Facebook advertising All campaigns: 16 million + impressions among target audiences6 Copyright © 2011 Deloitte Development LLC. All rights reserved
  8. 8. 7 Copyright © 2011 Deloitte Development LLC. All rights reserved
  9. 9. Twitter – day in the life Key stats: - 4,340 followers - Doubled in the last year8 Copyright © 2011 Deloitte Development LLC. All rights reserved
  10. 10. 9 Copyright © 2011 Deloitte Development LLC. All rights reserved
  11. 11. YouTube – recruitment channel10 Copyright © 2011 Deloitte Development LLC. All rights reserved
  12. 12. The recruiting pipeline Internet Employee Referrals Internal Sourcing 146,962 Alumni Databases Name Generation Applications External Sourcing Job Boards Social networking 81,255 Candidates 8,000 Initial Screen Conducted 3,983 Interview – Round 1 Conducted 2,872 Interview Process Complete 2,221 Offers Extended 1,674 Accepts11 Copyright © 2011 Deloitte Development LLC. All rights reserved
  13. 13. 12 Copyright © 2011 Deloitte Development LLC. All rights reserved
  14. 14. Targeted sourcing,branding, participationKey stats:-141,600 followers of our Company page- 3,200 members of our Your Future at Deloitte group- 5,800 members in Deloitte US & US India Alumni group13 Copyright © 2011 Deloitte Development LLC. All rights reserved
  15. 15. Social Media requests14 Copyright © 2011 Deloitte Development LLC. All rights reserved
  16. 16. Social Ambassador Program15 Copyright © 2011 Deloitte Development LLC. All rights reserved
  17. 17. Drawing by A. Busetto16 Copyright © 2011 Deloitte Development LLC. All rights reserved
  18. 18. About DeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each ofwhich is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte ToucheTohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and itssubsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.Copyright © 2011 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu Limited

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