A recent short presentation I was asked to put together for GM's and Internet managers within our Automotive group. Our focus to begin with is Google reviews.

1. WOULD YOU EAT HERE ?

2. Online Reputation Management
Online reputation management is the practice of
monitoring the Internet reputation of a dealership,
taking proactive steps to emphasise and encourage
positive reviews rather than allowing negative
reviews or feedback to occur.

3. Online Reputation Management
WHO CARES ? !

4. Online Reputation Management
It is important that you are effectively managing
your online reputation. Because this is where
consumers turn to for opinions and reviews
of other shoppers’ experiences.

5. Online Reputation Management
What is said online about you does influence
shoppers.
Nearly 80 % of shoppers check reviews
DO YOU KNOW WHAT'S
BEING SAID ABOUT
YOU ?

6. Online Reputation Management
Lets take a look at your reviews

7. Online Reputation Management
MANAGING YOUR REPUTATION
PROACTIVE
-VS-
REACTIVE

8. Online Reputation Management
The VERY BEST
way is at
the point of
SALE

9. Online Reputation Management

10. Online Reputation Management
MANAGING YOUR REPUTATION
Monitor the web for
comments from
consumers. Google
Alerts is a free
service that will notify
you when your
dealership name
appears online.

11. Online Reputation Management
MANAGING YOUR REPUTATION
Reputation management is about
more than just reacting. It’s about
being in control of your brand image.
Establishing, updating your Google
Places Page is easy and a very
powerful presence on the web.

12. Online Reputation Management
MANAGING YOUR REPUTATION

13. Online Reputation Management
Gain some good insights

14. Online Reputation Management
MANAGING YOUR REPUTATION
Encourage your happy
customers to review your
dealership on major
consumer review sites.

16. Online Reputation Management
MANAGING YOUR REPUTATION

18. Online Reputation Management
In Conclusion