All shook up Elvis surprised
the audience. He combined musical styles to create a new sound. On stage and on television, he danced with abandon and sang frenetically. Create content that shakes things up.
All together now The Beatles
were a band. No single personality dominated. They blended their voices, innovated endlessly, created magical mystery, and shared their sense of humor with their audience. Bring different voices to the party.
No satisfaction The Stones explored
the darkness. No band before them was as brash or dangerous. When most music was romantic and clean, The Stones got rougher, tougher, down and dirty. Don’t be afraid to play devil’s advocate. Challenge status quo with your content.
The time’s they are a-changin’
Bob Dylan rewrote the rules. Dylan changed songwriting forever. He explored social themes. His lyrics introduced a narrative voice. He was introspective. His themes were boundless. What the hell is going on? Tell it like it is.
See me, feel me The
Who created rock opera. The band’s greatest works were rich epics with characters and conﬂict. The literate writing of the band’s leader, Pete Townshend, was poignant and highly reﬂective of the human condition. Great stories make memorable content.
Dazed and confused Led Zeppelin
added new layers. Mysticism. Volume. Pounding beats. Rock and roll got heavy—and metal— when Zeppelin blasted their distorted and intense version of the blues. Twist convention. Turn it up.
Another brick in the wall
Pink Floyd made the art form theater. The most noted works of the band went way beyond the concept album. Sound effects. Flying pigs. Insanity. You didn’t just listen to Pink Floyd. You experienced them. Can you create content bigger than merely words?
A runaway American dream Springsteen
gave us glory days. His records have little in common, but always star the common man. Our triumphs and our failures. Our passion and our pain. He writes about the human condition and all its highs and lows. Give your content a voice. Make it real.
Revolution rock Let fury have
the hour, anger can be power. The force behind punk rock’s rising, The Clash were charged with righteousness. Outlaws with guitars, they rallied for the working class, ranted against the right and rocked with rebellion. Speak your mind.
‘Cause this is thriller The
king of pop. Michael is one the most popular recording artists ever. In addition to a relentless string of mega-hits, Jackson’s stunning dance skills and elaborate, epic videos inspired the whole world tune into a rising star called MTV. Shine bright onscreen.
Touched for the very ﬁrst
time She deﬁnes vogue. Madonna may have been the ﬁrst female pop music phenom to create such a seductive image. She commanded the media with her energetic dance music, and unabashed sexuality. Express yourself. Sell it.