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Social Media & Social Game - How They Works Mutually
 

Social Media & Social Game - How They Works Mutually

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This deck has been presented on Gamechanics Talks seminar, 19 March 2013, at ITB, Bandung, Indonesia

This deck has been presented on Gamechanics Talks seminar, 19 March 2013, at ITB, Bandung, Indonesia

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    Social Media & Social Game - How They Works Mutually Social Media & Social Game - How They Works Mutually Presentation Transcript

    • Social Media & Social Game How they works mutuallyBy Abang Edwin SA ‐ @bangwinissimo – bangwin.net
    • This presentation will contained Playing tendencies on human Social platform that change the world The economics of social gaming The future of social gaming
    • Playing tendencies on human
    • human defined as playful creatures (Johan Huizinga ‐ 1872‐1945)
    • Play!
    • Play!
    • Play!
    • Play!
    • Play!
    • in every real man,a child is hidden that wants to play (Nietzsche)
    • That’s why everybody loves to play
    • Games Network Games Social GamesFace‐to‐face Local Network Social Media
    • Social platform that change the world
    • There are two things that changed when social media & social game work together
    • Social game using social media as a platform
    • Local  Global/Network Internet Game Game Social Media
    • Social Media using gaming approach to  gain loyalty (Gamification)
    • Social  Loyalty &Media Monetization Gamification
    • The economics of social gaming
    • How big is social gaming? Over 300m active players a month $6bn spent on virtual goods in 2011Social gaming industry to be worth $10‐15bn by 2015 Source: Future Sessions – The Future of Social Network Gaming
    • Top social games – July 2012 #1 Texas Holdem Poker ‐ 33,200,000  #2 Cityville ‐ 28,600,000  #3 Bubble Safari ‐ 28,100,000  #4 Farmville ‐ 21,900,000  #5 Bubble Witch Saga ‐ 19,800,000  Source: Future Sessions – The Future of Social Network Gaming
    • Who are social gamers?More than 50% are over 40 Average social gamer is a woman aged 43  Source: Future Sessions – The Future of Social Network Gaming
    • Who are social gamers?76% continue to use a desktop for social gaming  Source: Future Sessions – The Future of Social Network Gaming
    • Who are social gamers?83% of social gamers use Facebook to play games  Source: Future Sessions – The Future of Social Network Gaming
    • The future of social gaming
    • [short‐terms prediction]Facebook will still be the #1 place to play social  games
    • [short‐terms prediction]Social games will become more like traditional video  games (and vice versa) 
    • [short‐terms prediction]Increased competition/ consolidation in the market 
    • [long‐terms prediction] The rise of alternative  platforms (Zynga / Google+) 
    • [long‐terms prediction]Mobile becomes the dominant device 
    • [long‐terms prediction]New and updated monetization models 
    • [long‐terms prediction]The rise and implications of social gambling 
    • That’s all, folks Thank you!