Social Media & Social Game - How They Works Mutually

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This deck has been presented on Gamechanics Talks seminar, 19 March 2013, at ITB, Bandung, Indonesia

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Social Media & Social Game - How They Works Mutually

  1. 1. Social Media & Social Game How they works mutuallyBy Abang Edwin SA ‐ @bangwinissimo – bangwin.net
  2. 2. This presentation will contained Playing tendencies on human Social platform that change the world The economics of social gaming The future of social gaming
  3. 3. Playing tendencies on human
  4. 4. human defined as playful creatures (Johan Huizinga ‐ 1872‐1945)
  5. 5. Play!
  6. 6. Play!
  7. 7. Play!
  8. 8. Play!
  9. 9. Play!
  10. 10. in every real man,a child is hidden that wants to play (Nietzsche)
  11. 11. That’s why everybody loves to play
  12. 12. Games Network Games Social GamesFace‐to‐face Local Network Social Media
  13. 13. Social platform that change the world
  14. 14. There are two things that changed when social media & social game work together
  15. 15. Social game using social media as a platform
  16. 16. Local  Global/Network Internet Game Game Social Media
  17. 17. Social Media using gaming approach to  gain loyalty (Gamification)
  18. 18. Social  Loyalty &Media Monetization Gamification
  19. 19. The economics of social gaming
  20. 20. How big is social gaming? Over 300m active players a month $6bn spent on virtual goods in 2011Social gaming industry to be worth $10‐15bn by 2015 Source: Future Sessions – The Future of Social Network Gaming
  21. 21. Top social games – July 2012 #1 Texas Holdem Poker ‐ 33,200,000  #2 Cityville ‐ 28,600,000  #3 Bubble Safari ‐ 28,100,000  #4 Farmville ‐ 21,900,000  #5 Bubble Witch Saga ‐ 19,800,000  Source: Future Sessions – The Future of Social Network Gaming
  22. 22. Who are social gamers?More than 50% are over 40 Average social gamer is a woman aged 43  Source: Future Sessions – The Future of Social Network Gaming
  23. 23. Who are social gamers?76% continue to use a desktop for social gaming  Source: Future Sessions – The Future of Social Network Gaming
  24. 24. Who are social gamers?83% of social gamers use Facebook to play games  Source: Future Sessions – The Future of Social Network Gaming
  25. 25. The future of social gaming
  26. 26. [short‐terms prediction]Facebook will still be the #1 place to play social  games
  27. 27. [short‐terms prediction]Social games will become more like traditional video  games (and vice versa) 
  28. 28. [short‐terms prediction]Increased competition/ consolidation in the market 
  29. 29. [long‐terms prediction] The rise of alternative  platforms (Zynga / Google+) 
  30. 30. [long‐terms prediction]Mobile becomes the dominant device 
  31. 31. [long‐terms prediction]New and updated monetization models 
  32. 32. [long‐terms prediction]The rise and implications of social gambling 
  33. 33. That’s all, folks Thank you!

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