This document provides an overview of using social media networks for business purposes. It discusses the top 5 social networks (Facebook, Twitter, LinkedIn, Pinterest, Instagram), how to create and curate engaging content for each platform, best practices for images/video, and next steps for social media strategy. The key recommendations are to understand each platform's analytics to see what content and posting times are most effective, regularly create and share content your audience engages with, and repurpose content across different social media channels and email.
3. Agenda
3
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
4. Agenda
4
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
5. Business value: Reach large
audiences
1.Top 5 social networks: Facebook
Use Facebookâs Insights tool
Be aware of Facebookâs algorithm
Create and share the right content
6. 6
1.Top 5 social networks: Facebook
Facebook content that works
Photos Status updatesVideos
7. 1.Top 5 social networks: Facebook
The âEdgeRankâ algorithm
shows posts based on âŚ
7
Facebook has an algorithm
⢠Interest of your fans
⢠The postâs performance among other
users
⢠Performance of your past posts
⢠Type of post the users prefer
⢠How recent the post is
8. 1.Top 5 social networks: Facebook
What types of posts are doing well
Engagement metrics
Who engages with your content
8
Use Facebookâs Insights tool
to know what works for you
When your fans are online
9. 1.Top 5 social networks: Facebook
Facebook:What to do next
1. Find out what content is working for your fans.
2. Create and share the content they want.
3. Use Facebookâs scheduling tool to post when your fans are online.
4. Evaluate your Insights (monthly, quarterly).
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10. Agenda
10
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images and video
4.Next steps
11. Business value: Fastest way
to reach your audience
1.Top 5 social networks:Twitter
UseTwitterAnalytics
Be helpful
Stand out with your tweets
12. 12
1.Top 5 social networks:Twitter
Twitter content that works
Images Short tweets Hashtags
13. 1.Top 5 social networks:Twitter
13
Be helpful
⢠Link to blog posts from you or experts
⢠Offer facts, stats or tips
⢠Answer customer questions
⢠Participate in conversations
⢠Donât make it all about you
14. 1.Top 5 social networks:Twitter
Mentions
Top tweets
Engagements
14
UseTwitterâs analytics tool to
know what works for you
Audience insights
15. 1.Top 5 social networks:Twitter
Twitter:What to do next
15
1. Keep track of what tweets get the most engagement.
2. Create and share the content thatâs getting the best results.
3. Use a scheduling tool like Hootsuite or Buffer to post tweets.
4. Evaluate your analytics (monthly, quarterly).
16. Agenda
16
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
17. Business value: Establish
your expertise
1.Top 5 social networks: LinkedIn
Use LinkedInAnalytics
Be an information source
Share what you know and read
18. 18
1.Top 5 social networks: LinkedIn
LinkedIn content that works
Blog posts/long posts Images Links
19. 1.Top 5 social networks: LinkedIn
19
Build your expertise: Be an
information source
⢠Share current news (yours and industry)
⢠Offer and ask for perspective on current
topics
⢠Use the right keywords for SEO
⢠Post regularly
20. 1.Top 5 social networks: LinkedIn
Clicks and interactions
Engagement
Follower demographics
20
Use LinkedInâs analytics tool
to know what works for you
Visitor demographics
21. 1.Top 5 social networks: LinkedIn
LinkedIn:What to do next
21
1. Start a blog or use LinkedInâs Publisher tool.
2. Create and share the content thatâs getting the best results.
3. Share content from a variety of sources.
4. Evaluate your analytics (monthly, quarterly).
22. Agenda
22
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
23. Business value: Drive people
to your website
1.Top 5 social networks: Pinterest
Use PinterestAnalytics
Promote and provide value
Share eye-catching images
24. 24
1.Top 5 social networks: Pinterest
Pinterest content that works
Beautiful images Long imagesWord images
25. 1.Top 5 social networks: Pinterest
25
Promote and provide value
⢠Share product photos
⢠Link to your blog posts
⢠Use the right keywords in titles
and descriptions
⢠Maintain balance: Share content
from other sources
26. 1.Top 5 social networks: Pinterest
Engagement
Popular content
Pins from your website
26
Use Pinterest Analytics to
know what works for you
Audience demographics and
interests
27. 1.Top 5 social networks: Pinterest
Pinterest:What to do next
27
1. Create and pin images that get attention.
2. Add visual content to your website.
3. Make your pins searchable.
4. Evaluate your analytics (monthly, quarterly).
28. Agenda
28
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
29. Business value: Photos help
people get to know you
1.Top 5 social networks: Instagram
Use Iconosquare for analytics
Put your audience in the moment
Share eye-catching images
30. 30
1.Top 5 social networks: Instagram
Instagram content that works
Photos that stand out Word images Videos
31. 1.Top 5 social networks: Instagram
31
Put your audience in the
moment
⢠Share behind the scenes images and
videos
⢠Educate them
⢠Use hashtags
⢠Tag your location
32. 1.Top 5 social networks: Instagram
Engagement
Top images
Best time to post
32
Use Iconosquare to know
what works for you
Hashtags
33. 1.Top 5 social networks: Instagram
Instagram:What to do next
33
1. Share images that tell the story of your business.
2. Use relevant hashtags to get found.
3. Use Iconosquare to find the right day and time to post.
4. Evaluate your analytics (monthly, quarterly).
34. Agenda
34
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
35. 50% 30%
20%Ask questions,
use images & video.
Get liked, shared
& comments.
Be useful.
Give interesting
information.
Promotion
35
Content best practices:Write for your audience, not for you
2.Creating and curating content
37. 2.Creating and curating content
Where do you find it?
⢠Check the news
⢠Read blogs
⢠Follow others on social media
⢠Google Alerts
⢠Subscribe to email lists
⢠Customers or employees
⢠Donât forget to give credit to
the original author or source!
37
Presidential election
predictions
Experts say itâs a tight race
between the top 2 candidates.
more on page 2 âŚ
State economy outlook
Leaders discuss economy
improvements at annual meeting.
more on page 7âŚ
Oscar nominees revealed
Academy announces list of this
yearâs best films and actors.
more on page 12 âŚ
46. 3. Photos, word images, and video
Broadcasting live from your
smartphone from wherever you are
⢠Show behind-the-scenes
⢠Interact with followers
⢠Answer questions
⢠Interview experts
⢠Use for training/how-to
Streaming video
47. ⢠Up to 4 people can broadcast
⢠Can schedule broadcasts
⢠Promote your broadcast via
Twitter
⢠Viewers can comment or
appear as a guest
⢠Permanently appears on your
profile
Blab
⢠One person can broadcast at a
time
⢠Can schedule broadcasts
⢠Promote your broadcast via
Twitter
⢠Viewers can comment
⢠Disappears at the end of live
broadcast
Meerkat
3. Photos, word images, and video
⢠One person can broadcast at a
time
⢠No scheduling in advance
⢠Promote your broadcast via
Twitter
⢠Viewers can comment
⢠Appears on your profile for 24
hours
Periscope
48. Agenda
48
1.Top 5 social networks
⢠Facebook
⢠Twitter
⢠LinkedIn
⢠Pinterest
⢠Instagram
2.Creating and curating content
3.Photos, word images, and video
4.Next steps
49. Plan weekly
Take time on Friday to think about the next week
Be flexible
Leave 1 or 2 posts open for something that comes up
Take time for ideas. Create an editorial calendar.
49
4. Next steps
51. 4. Next steps
⢠Social Media Examinerâs
Facebook page disappeared for
2 days!
⢠Make sure youâre driving social
fans and followers back to your
email list. You control your list.
Why email is important:
52. 52
4. Next steps
⢠Promote emails on social media with Social
Share
⢠Schedule your posts with Facebook or
Hootsuite
⢠Set up searches to monitor what others are
saying
⢠Spend 20 minutes at a time, 3-5 times a
week
Save time with simple tools
53. Resources
53
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