Apple inc slide 1 97 2003 azaanPresentation Transcript
Founded bySteve Jobs Ronald Wayne Steve Wozniak1976 Present 1998
Apple Inc., formerly AppleComputer, Inc., is anAmerican multinationalcorporation thatcreates consumerelectronics, computer software,and commercial servers. It was founded by SteveJobs,Steve Wozniak & RonaldWayne on April 1, 1976. Apples core product lines arethe iPad, iPhone, iPod musicplayer, and Macintosh computerline-up. As of July 2011, Apple has364 retail stores in thirteencountries as well as theonline Apple Store and iTunesStore. It is the largest publicly-tradedcorporation in the world by marketcapitalization, with an estimatedvalue of US$626 billion as ofSeptember 2012. It is furthermore the largesttechnology company in the worldby revenue and profit, earningmore than Google andMicrosoft combined. Its worldwide annual revenue in2010 totaled $65 billion, growingto $108 billion in 2011. As of September 24, 2011, thecompany had 60,400 permanentfull-time employees and 2,900temporary full-time employeesworldwide.
Apple I personal computer kit :-They were designed and hand-built by Steve Wozniak . Wozniaksfriend Steve Jobs had the idea ofselling the computer. The Apple Iwas Apples first product, and tofinance its creation, Jobs sold hisonly means of transportation, a VWvan and Wozniak sold his HP-65 calculator for $500.It wasdemonstrated in July 1976 at theHomebrew Computer Club in PaloAlto, California.Macintosh :-In 1984, Apple next launched theMacintosh. Its debut was announced by thenow famous $1.5 million televisioncommercial "1984“ and is now considered awatershed event for Apples success and a"masterpiece". The Macintosh initially soldwell, but follow-up sales were not strong dueto its high price and limited range of softwaretitles . The Mac was particularly powerful inthis market due to its advanced graphicscapabilities, which had necessarily been builtin to create the intuitive Macintosh GUI.
Apple introducedthe PowerBook in 1991. TheMacintosh Portable was designedto be just as powerful as a desktopMacintosh, but weighed 7.5kilograms (17 lb) with a 12-hourbattery life. The success of the PowerBookand other products broughtincreasing revenue. Apple introduced several newproducts in its ‘First Golden Age’of the Macintosh as said bySEW457 magazine. These products includesMacintosh LC, Macintosh Centrisline(A line of Mac computers) mostof them were failure. Further more Apple producedfailed customer targeted productssuch as digital cameras, portableCD audioplayers, speakers, videoconsoles, and TV appliances.
Apple began developingalternative platforms to theMacintosh, such as the A/UX. Apple had also begun toexperiment in providing a Mac-only online portal which theycalled eWorld, and designedas a Mac-friendly alternative toother online services suchas CompuServe. The Macintosh platform wasitself becoming outdatedbecause it was not built formultitasking, and severalimportant software routineswere programmed directly intothe hardware. In addition, Apple was facingcompetition from OS/2and UNIX vendors like SunMicrosystems. In 1994, Apple allied with IBMand Motorola in the AIMalliance. The AIM alliance hoped thatPRePs (PowerPC ReferencePlatform) The same year, Apple introducedthe Power Macintosh, the first ofmany Apple computers to useMotorolasPowerPC processor. In 1996, Michael Spindler wasreplaced by Gil Amelio asCEO.He made many changes atApple, including extensivelayoffs. After multiple failed attempts toimprove Mac OS, first withthe Taligent project, then laterwith Copland & Gershwin, Gilchose to purchase NeXT andits NeXTSTEP OS, bringingSteve Jobs back to Apple as anadvisor.
On August 15, 1998, Apple introduceda new all-in-one computer reminiscentof the Macintosh 128K: the iMac. TheiMac featured modern technology and aunique design, and sold almost 800,000units in its first five months. Through this period, Apple purchasedseveral companies to create a portfolioof professional and consumer-orienteddigital production software. On October 23, Apple announcedthe iPod portable digital audio player,and started selling it on November 10. In 2003, Apples iTunes Store wasintroduced, offering online musicdownloads for $0.99 a song andintegration with the iPod. On January 10, 2006, thenew MacBook Pro and iMac becamethe first Apple computers to useIntels Core Duo CPU. Between early 2003 and 2006, the price ofApples stock increased more than tenfold,from around $6 per share (split-adjusted) toover $80. In January 2006, Apples marketcap surpassed that of Dell. Apple achieved widespread success withconsumer electronics that refer to ApplesiPhone, iPod Touch & iPad. on January 9, 2007, Jobs announced thatApple Computer, Inc. would from thatpoint on be known as Apple Inc., becausecomputers were no longer the main focus ofthe company. In July of the following year, Applelaunched the App Store to sell third-partyapps for the iPhone & iPod Touch. Withina month, the store sold 60 million apps &brought in $1 million daily on average. Three months later, it was announced thatApple had become the third-largest mobilehandset supplier in the world due to thepopularity of the iPhone.
Mac Mini, consumer sub-desktop computer and server introduced in 2005. iMac, consumer all-in-one desktop computer introduced in 1998. Mac Pro, workstation-class desktop computer introduced in 2006, replacing the PowerMacintosh. MacBook Pro, professional notebook introduced in 2006, replacing the PowerBook. MacBook Air, ultra-thin, ultra-portable notebook introduced in 2008. Apple also sells a variety of computer accessories for Mac computers including the AirPortwireless networking products, Time Capsule, Thunderbolt Display, Magic Mouse, MagicTrackpad,Wireless Keyboard, & the Apple Battery Charger.Mac &Accessories
1stiMacRedesigned iMacLatest iMacMacBook ProMacBook Air
On October 23, 2001, Appleintroduced the iPod digital musicplayer The iPod is the market leader inportable music players by asignificant margin, with more than220 million units shipped as ofSeptember 2009. Apple has partnered with Nike tooffer the Nike+iPod Sports Kitenabling runners to synchronize andmonitor their runs with iTunes andthe Nike+ website. Apple currentlysells four variants of the iPod. iPod Shuffle, ultraportable digitalaudio player first introduced in2005, currently available in a 2 GBmodel iPod Nano, portable media player firstintroduced in 2005, currently available in 8and 16 GB models. The latest generation has a FM radio, apedometer, and a new multi-touch interfacethat replaced the traditional iPod clickwheel. iPod Classic. iPod Touch, runs iOS, first introduced inSeptember 2007 after the iPhone went onsale. Currently it is available in 8, 32, and 64 GBmodels.iPod Shuffle iPod Nano iPod Classic iPod Touch 4
The iPhone is a line of smartphonesdesigned & marketed by Apple Inc.The iPhone runs Apples iOS mobileOS, originally named iPhone OS.The first iPhone was released in2007;the most recent iPhone, the6th-generation iPhone 5, wasannounced on September 12, 2012. Development of what was to becomethe iPhone began in 2004, whenApple started to gather a team of1000 employees to work on thehighly confidential "Project Purple".Apple CEO Steve Jobs steered theoriginal focus away from a tablet, likethe iPad, & towards a phone. Apple created the device during asecretive collaboration with AT&TMobility Cingular Wireless at thetime at an estimated developmentcost of US$150 million over thirtymonths. Apple created the device duringa secretive collaboration withAT&T Mobility CingularWireless at the time at anestimated development cost ofUS$150 million over thirtymonths.
The iPhone first became available on June29, 2007 for $499 (4 GB) and $599 (8 GB) An iPhone can function as a videocamera , a camera phone, a portablemedia player, and an Internet client withemail and web browsing capabilities, cansend texts and receive visual voicemail,and has both Wi-Fi and cellular dataconnectivity. The user interface is builtaround the devices multi-touch screen,including a virtual keyboard rather than aphysical one. Third-party as well as Apple applicationsoftware is available from the App Store,which launched in mid-2008, and as of2012, has over 700,000 "apps" approvedby Apple. These apps have diversefunctions including games, reference,GPS navigation, social networking,security, & advertising for televisionshows, films, and celebrities. In iPhone 3G there was a 3G support on thephone, which earlier device did’nt had it was asignificant upgrade from the classic one. On June 8, 2009, at Apples annual worldwidedevelopers conference, the iPhone 3GS wasannounced,. It was an incremental update to the deviceincluding faster internal components, supportfor faster 3G speeds, video recordingcapability, and voice control. Jobs unveiled the iPhone to the public onJanuary 9, 2007, at the Macworld 2007convention at the Moscone Center in SanFrancisco. The two initial models, a 4 GBmodel priced at US$ 499 & a 8 GB model atUS$ 599, went on sale in the United States onJune 29, 2007, at 6:00 pm local time, whilehundreds of customers lined up outside thestores nationwide.
On January 27, 2010, Appleintroduced their much-anticipated media tablet, theiPad running a modified versionof iOS. It offers multi-touchinteraction with multimediaformats including newspapers,magazines, ebooks, textbooks,photos, movies, TV showsvideos, music, word processingdocuments, spreadsheets, videogames, and most existingiPhone apps. On March 2, 2011, Appleintroduced an updated iPadmodel which had a fasterprocessor and two cameras onthe front and back respectively. On March 7, 2012, Apple introducedthe third generation iPad. The third-generation iPad added LTE servicefrom AT&T or Verizon and anupgraded processor, the A5X. It alsoadded the Retina display (2048 by1536 resolution), originallyimplemented on the iPhone 4 andiPhone 4S.
iPad ClassiciPad 2iPad 3
Name :- According to Steve Jobs, Apple was so named because Jobs was coming back from an applefarm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating". Slogans :- Apples first slogan, "Byte into an Apple", was coined in the late 1970s.From 1997–2002, Appleused the slogan "Think Different" in advertising campaigns. Although the slogan has been retired, it is stillclosely associated with Apple.Apple also has slogans for specific product lines for example, "iThink,therefore iMac" was used in 1998 to promote the iMac, and "Say hello to iPhone" has been used iniPhone advertisements. Advertising :- Since the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial tothe more modern Get a Mac adverts.Apples product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes.First, the company popularized Canadian singer Feists "1234" song inits ad campaign.Later, Apple used the song "New Soul" by French-Israeli singer-songwriter Yael Naïm topromote the MacBook Air.
Steve JobsYears active : 1974 -2011Feb 24, 1955 – Oct 5, 2011American entrepreneur ,Co-founder, chairman & chiefexecutive officer of AppleInc.Through Apple, he was widely recognizedas a charismatic pioneer of the personalcomputer revolution and for his influentialcareer in the computer and consumerelectronics fields. Jobs also co-foundedand served as chief executive of PixarAnimation Studios he became a memberof the board of directors of The WaltDisney Company in 2006, when Disneyacquired Pixar.He has widely been referred to as"legendary", a "futurist" or simply"visionary", and has been described as the"Father of the Digital Revolution",a"master of innovation", and a "designperfectionist"