Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)

1. BRANDING 2.0 Presented by: Grace Rodriguez, AYN Brand

3. WHAT ARE WEB 2.0 & SOCIAL MEDIA? Tag Cloud: Luca Cremonini/Markus Angermeier

6. WHAT IS THE DIFFERENCE? “ Web 2.0” represents the next generation of Internet companies and technology. “ Social Media” refers to the use of those tools to communicate with other people. Web 2.0 : Social Media :: TV/Cable : Broadcasts

7. BRANDING 2.0 “ Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions.” Branding is developing in identity and culture around your brand that inspires, moves, and motivates people. Branding 2.0 is achieving this in the virtual universe, reaching people everywhere, all the time.

8. PERSONAL BRANDING wordle.net

10. YOU ARE YOUR PRODUCT Treating our personalities as products reflects an increasingly competitive society in which the best way to stand out is to develop an engaging - and easily defined - image. - Jennine Lee-St.John, TIME

12. PROSTITUTION STARTS WITH P.R. The best way to sell yourself to others is first to sell the others to yourself. - Napoleon Hill

18. BUILD AUDIENCE wordle.net

20. 80/20 VS. 2.0 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail

21. EVERY ONE COUNTS 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Control Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.

24. MULTI-GENERATIONAL USE Base: US online consumers Source: NACTAS Q4 2006 North American Devices & Access Online Survey, Forrester NACTAS Q4 2006 Youth Media & Marketing And Finance Online Survey Percent of each generation in each Social Technographics® category

29. MANAGING COMMUNITY wordle.net

36. THANK YOU! Grace Rodriguez President, AYN Brand grace@aynbrand.com | 713.568.6835 twitter: gracerodriguez | facebook: grace j rodriguez