Managing Your Professional Identity


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First presentation from "The Web Sessions (University of Bath)", looking at managing your professional identity online.

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Managing Your Professional Identity

  1. 1. Managing your professional identity The Web Sessions Delivered by Web Services, University of Bath
  2. 2. <ul><li>How you are seen by your colleagues </li></ul><ul><li>How you are seen by your peers </li></ul><ul><li>How you are seen by the general public </li></ul>Traditional identity
  3. 3. <ul><li>By your conduct </li></ul><ul><li>By the things you say </li></ul><ul><li>By the things others say about you </li></ul><ul><li>By what you write </li></ul><ul><li>By the way you write it </li></ul><ul><li>Through… face to face, papers, peer review, presentations… </li></ul>How is that gauged?
  4. 4. Professional and personal have fused together thanks to…
  5. 6. Social networking particularly has changed the way we interact…
  6. 7. <ul><li>Your friends; who they are / what they do </li></ul><ul><li>Your personal life / interests </li></ul>Identity now extends to…
  7. 8. A window into your private life (But it isn’t always a bad thing!)
  8. 9. What you say… How you say it… “ It aint what you do it’s the way that you do it ”
  9. 10. <ul><li>Current employers </li></ul><ul><li>Prospective employers </li></ul><ul><li>Students </li></ul><ul><li>Colleagues </li></ul><ul><li>Peers </li></ul>Consider who might look you up
  10. 11. Consider this… Choose your friends wisely
  11. 12. <ul><li>You sign up to social networking site </li></ul><ul><li>You add your colleagues </li></ul><ul><li>You also add your friend </li></ul><ul><li>You keep it professional / managed </li></ul><ul><li>Your friend finds a pic he took a couple of years ago and adds it to his page tagging it “ Bob Smith – night to remember…” </li></ul>You are Bob Smith…
  12. 13.
  13. 14. <ul><li>DO lock down your profile if you’re not comfortable exposing your private life </li></ul><ul><li>DO choose your friends carefully </li></ul><ul><li>If you wish you can: </li></ul><ul><ul><li>lock down your photos </li></ul></ul><ul><ul><li>and your wall </li></ul></ul>Social Networking
  14. 15. <ul><li>Blogging: Using the blog to ‘vent’ against employers/colleagues can go against you </li></ul><ul><li>Twittering: Builds a picture of your life (in and outside work) </li></ul>Getting lost in informality…
  15. 16. <ul><li>Consider what you say </li></ul><ul><li>Be aware what others may publish </li></ul><ul><li>Understand Data Protection </li></ul> Know your rights…
  16. 17. Consider… What you say; on comments, blog posts, forums, personal websites, social networks How much information you make publicly available; check privacy policies on sites
  17. 18. <ul><li>HUGE benefits to all these tools </li></ul><ul><li>Can be used in a positive way </li></ul><ul><li>This culture shift isn’t such a bad thing </li></ul><ul><li>But BE CAUTIOUS </li></ul>
  18. 19. <ul><li>We all use them </li></ul><ul><li>We just choose what we’re comfortable exposing… and how we wish to present ourselves </li></ul>
  19. 20. Any questions? The Web Sessions Delivered by Web Services, University of Bath
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