SELF-REPRESENTATION ON FACEBOOK Jeremy Sarachan Department of Communication/Journalism//St. John Fisher College
Facebook <ul><li>Predominant social networking site </li></ul><ul><li>Multiple uses </li></ul><ul><li>College students   ...
Images on Facebook <ul><li>Confined by layout </li></ul><ul><li>Posting of albums </li></ul><ul><li>Profile Picture </li><...
Facebook Identity <ul><li>Who are our friends? </li></ul><ul><li>What do we learn from “Info”, the status posts, and the p...
Expectations <ul><li>Place </li></ul><ul><li>Artifacts </li></ul><ul><li>Emotion </li></ul><ul><li>Attitude </li></ul><ul>...
The Studium and the Punctum <ul><li>Roland Barthes/Camera Lucida (1980) </li></ul>
The Air <ul><li>Winter Garden Photograph </li></ul><ul><li>The “air” of the subject </li></ul>
Annie Leibovitz
Why the rules are different <ul><li>Mobile/Ubiquitous Devices </li></ul><ul><li>The search for the real or a lack of train...
Barthes wish comes true <ul><li>“ I am not a photographer, not even an amateur photographer: too impatient for that: I mus...
The Webcam
I’ve Got Real Friends…
…And Places to Go
Hiding in Plain Sight
The Past is Present
Manipulation
Movies as Motivator
Facebook as Art Gallery
Why do all of these styles exist? <ul><li>Enlivens the sterility of Facebook. </li></ul><ul><li>Focuses on the “moment.” <...
Walter Benjamin <ul><li>“ Camera introduces us to unconscious optics.” </li></ul><ul><li>No original art/photograph.  Digi...
Interpersonal-to-Mass Communication <ul><li>Always communicating/Facebook is always “on.” </li></ul><ul><li>Social network...
The Effect of the Profile Picture <ul><li>Artistic endeavors and exhibition are within grasp of all users. </li></ul><ul><...
Questions?  Comments? <ul><li>Jeremy Sarachan St. John Fisher College [email_address] </li></ul><ul><li>I’m on Facebook an...
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Self-Representation on Facebook

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Presented at the 57th Meeting of the New York State Sociological Association (NYSSA) at St. John Fisher College in October 2009.

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Self-Representation on Facebook

  1. 1. SELF-REPRESENTATION ON FACEBOOK Jeremy Sarachan Department of Communication/Journalism//St. John Fisher College
  2. 2. Facebook <ul><li>Predominant social networking site </li></ul><ul><li>Multiple uses </li></ul><ul><li>College students  Everyone </li></ul><ul><li>http://www.facebook.com/press/info.php?statistics </li></ul>
  3. 3. Images on Facebook <ul><li>Confined by layout </li></ul><ul><li>Posting of albums </li></ul><ul><li>Profile Picture </li></ul><ul><li>http://www.facebook.com/topic.php?uid=2691930547&topic=5763#/profile.php?id=64802090&ref=profile </li></ul>
  4. 4. Facebook Identity <ul><li>Who are our friends? </li></ul><ul><li>What do we learn from “Info”, the status posts, and the profile picture? </li></ul>
  5. 5. Expectations <ul><li>Place </li></ul><ul><li>Artifacts </li></ul><ul><li>Emotion </li></ul><ul><li>Attitude </li></ul><ul><li>Context </li></ul>
  6. 6. The Studium and the Punctum <ul><li>Roland Barthes/Camera Lucida (1980) </li></ul>
  7. 7. The Air <ul><li>Winter Garden Photograph </li></ul><ul><li>The “air” of the subject </li></ul>
  8. 8. Annie Leibovitz
  9. 9. Why the rules are different <ul><li>Mobile/Ubiquitous Devices </li></ul><ul><li>The search for the real or a lack of training </li></ul><ul><li>The need for immediacy and disposability </li></ul>
  10. 10. Barthes wish comes true <ul><li>“ I am not a photographer, not even an amateur photographer: too impatient for that: I must see right away what I have produced” </li></ul>
  11. 11. The Webcam
  12. 12. I’ve Got Real Friends…
  13. 13. …And Places to Go
  14. 14. Hiding in Plain Sight
  15. 15. The Past is Present
  16. 16. Manipulation
  17. 17. Movies as Motivator
  18. 18. Facebook as Art Gallery
  19. 19. Why do all of these styles exist? <ul><li>Enlivens the sterility of Facebook. </li></ul><ul><li>Focuses on the “moment.” </li></ul><ul><li>Visual equivalent to the status line. </li></ul><ul><li>Allows the novice photographer to exhibit work. </li></ul><ul><li>Design rules are redefined. </li></ul>
  20. 20. Walter Benjamin <ul><li>“ Camera introduces us to unconscious optics.” </li></ul><ul><li>No original art/photograph. Digital online images are only reproduced infinitely. </li></ul>
  21. 21. Interpersonal-to-Mass Communication <ul><li>Always communicating/Facebook is always “on.” </li></ul><ul><li>Social networks/users demand content. </li></ul><ul><li>The image and status line fill the “News Feed.” </li></ul><ul><li>Significance of meaning? All about the punctum. </li></ul>
  22. 22. The Effect of the Profile Picture <ul><li>Artistic endeavors and exhibition are within grasp of all users. </li></ul><ul><li>Photographic manipulation may cause personal traits (age, race, sex) to be less important. </li></ul><ul><li>Equality among Facebook users achieved through the diversity of images. </li></ul><ul><li>Connectedness (real or imagined) magnified through recognition of the “air”. </li></ul>
  23. 23. Questions? Comments? <ul><li>Jeremy Sarachan St. John Fisher College [email_address] </li></ul><ul><li>I’m on Facebook and LinkedIn and academia.edu. </li></ul><ul><li>This presentation is on SlideShare. </li></ul><ul><li>Thank you. </li></ul>

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