Advertising Campaign

829 views

Published on

Advertising campaign for the sub shop Jersey Mike's. In Intro to Advertising class we had to create an advertising company that Jersey Mike's would hire to promote their brand.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
829
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
45
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Advertising Campaign

  1. 1. SITUATIONALANALYSISCompetitors
  2. 2. TargetAudience
  3. 3. MarketingStrategy
  4. 4. Branding
  5. 5. What:• Sporty games for children and Where:adults • Local Schools• Promotional kiosk for Jersey • Athletic fieldsMike’s spread out through outthe field Who:• Media coverage • Local Schools• Stage for local entertainment • FamiliesWhy: • Volunteers• Raise funds for local charities • Mediainvolving underprivileged • JACK’Dchildren • Jersey Mike’s• Create brand awareness and spoke’s person --buzz around the community Christie Rampone• Spark attention to Jersey • SponsorsMike’s various menu items• Create long lastingrelationships with customers
  6. 6. Non-traditionalLower Budget: Create lower budgetads that still generate a lot of exposureDigital Marketing: Create onlinecampaigns to promote via social mediaoutletsPrint Campaigns: Create printcampaign to appear in specializedmagazines, billboards, bumperstickers.

×