Strategy & Information System

1. Chapter 2 Stratgy & Information
System
Mr.Warawut Khangkhan
e-Mail: awarawut@hotmail.com
Social Network: www.facebook.com/AjWarawut

2. F
2 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

3. F
F (Strategy) F F F
F ˂ F
F ˈ F
(Mission) F (Objective) F F
(Strategies) (Policy)
F F F ˈ
F F
3 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

4. F
F ˈ F F F F F
F F (How) (When)
(Where) F (Who) F
(What)
4 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

5. F
F F F F ˈ 3
F 1 F 2
( F ) ( F F )
F F
5 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

6. F F
F F F F ˈ 3 (Corporate Strategy)
F 1 F 2
( F ) ( F F )
F F
6 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

7. F
F F F F ˈ 3 F
(Business Strategy)
F 1 F 2
( F ) ( F F )
F F
7 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

8. F
F F F F ˈ 3
F F
F 1 F 2
(Functional Strategy)
( F ) ( F F )
F F
8 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

9. F (Corporate Strategy)
F F
F F F
9 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

10. F (Corporate Strategy)
F F
F (Growth Strategy) – F
F .
F F F F ˈ F
F (Stability Strategy) – F F F
F F F F
F F F
F (Retrenchment Strategy) – F F F
F F F F F
F F
10 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

11. F (Business Strategy)
F F (Competitive Strategy)
ˈ F F F F F F
F F F
ˈ F F F F F
F F F
11 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

12. F (Business Strategy)
F F
F F F F
F
1. ˈ F F F 2. F F
˂ F
3. F F
˂ ( ) F F () F F F
12 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

13. F (Business Strategy)
F F
F F F F
F
1. ˈ F F F 2. F F
˂ F
3. F F
˂ ( ) F F () F F F
ˈ F F F F F F F F
F F F F F F
F F ˆ F
ˆ F ˈ F
13 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

14. F (Business Strategy)
F F
F F F F
F
1. ˈ F F F 2. F F
˂ F
3. F F
˂ ( ) F F () F F F
F F F F F F
F F F F
F F F F F
F F F ˈ F ( F )
14 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

15. ˈ F F F F . F
(Business Strategy)
F F F ˈ F F
F F
F F F F F F ˈ F
F F F F
F F F2 (1) F F F (2)
F F˂ F F 1. F ˈ F FF F 2. F F F
3. F F
˂ ( ) F F () F F F
15 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

16. F F (Functional Strategy)
F (Operational
Strategy)”
ˈ F F . F
F ˂ F
16 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

17. F F (Functional Strategy)
F F F
F F (Marketing Strategy) - F
F F
F
F F (Financial Strategy) – F
3
F ˆ
17 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

18. F F (Functional Strategy)
F F F ( F )
F F (Production or
Operation Strategy) – F 5
F
F F
F F (Purchasing Strategy) – ˈ
F ˆ F ˆ
F F ˆ
F
18
F
Chapter 2 Strategy & Information System F Mr.Warawut Khangkhan

19. F
F (Strategic Information
Systems: SISs)
F F
F F F F
19 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

20. 5
20 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

21. 5
ˈ F F F F
F ˆ 5 F
F F
21 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

22. 5
F F F
F,
(New Entrants) F F F F
, F F
F F
F F F
F F
(Stakeholder) F
F ˆ (Buyers)
F
(Supplier)
F F
ˆ F F
(Substitutes)
22 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

23. F F F F
F F F F F
F F F (Electronic
Commerce: e-Commerce)
F F F F F F
F ˈ F
23 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

24. F F
5
5 F
F F F
F F F
F F F F F
F F F
F
F F ˆ F F F
F F F F ˆ
F F e-
Commerce F
24 Chapter 2 Strategy & Information System
F Mr.Warawut Khangkhan

25. F F
5
5 F
F F F F F F F
F F FF
F ˈ F F F F
F F F F F
F
F F
25 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

26. F F F F
26 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

27. F F F F
F F F F (Value Chain Model)
ˈ F ˈ F F
F F F F F
F F F
F F F (Value-Added) F
F F F F F
27 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

28. F F F F
F F F F F ˈ 2 F
F F F
(Primary Activities)
(Support Activities)
28 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

29. F F F F
F :
F: F
: F F (CAD System)
FF
F : F
FF FF
F F
F F
FF
F F F F F
F F ˆ F F F F
29 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

30. Value Web
Value Web F F
F F F
F F F F F F
F F F
F F
F F F F F
30 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

31. F F
F
F
F ˆ ERP
F
F F F
Extranet F (CRM)
F ˆ
F F
F
31 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

32. F F F
32 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

33. F F F
(Synergies) – F F
F F F
F F F
F (Enhancing Core
Competencies) – F F
F F
F F
33 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

34. F F F
F F (Network-based Strategy) –
F F F F3
F (Network Economic)
F (Virtual Company)
(Business Ecosystem)
34 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

35. F
F F F
35 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

36. F F
F F
ˆ
F
F F F
F
36 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan