Chapter 2 Strategy & Information System

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Strategy & Information System

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Chapter 2 Strategy & Information System

  1. 1. Chapter 2 Stratgy & Information System Mr.Warawut Khangkhan e-Mail: awarawut@hotmail.comSocial Network: www.facebook.com/AjWarawut
  2. 2. F2 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  3. 3. F F (Strategy) F F F F ˂ F F ˈ F (Mission) F (Objective) F F (Strategies) (Policy) F F F ˈ F F3 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  4. 4. F F ˈ F F F F F F F (How) (When) (Where) F (Who) F (What)4 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  5. 5. F F F F F ˈ 3 F 1 F 2 ( F ) ( F F ) F F5 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  6. 6. F F F F F F ˈ 3 (Corporate Strategy) F 1 F 2 ( F ) ( F F ) F F6 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  7. 7. F F F F F ˈ 3 F (Business Strategy) F 1 F 2 ( F ) ( F F ) F F7 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  8. 8. F F F F F ˈ 3 F F F 1 F 2 (Functional Strategy) ( F ) ( F F ) F F8 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  9. 9. F (Corporate Strategy) F F F F F9 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  10. 10. F (Corporate Strategy) F F F (Growth Strategy) – F F . F F F F ˈ F F (Stability Strategy) – F F F F F F F F F F F (Retrenchment Strategy) – F F F F F F F F F F10 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  11. 11. F (Business Strategy) F F (Competitive Strategy) ˈ F F F F F F F F F ˈ F F F F F F F F11 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  12. 12. F (Business Strategy) F F F F F F F 1. ˈ F F F 2. F F ˂ F 3. F F ˂ ( ) F F () F F F12 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  13. 13. F (Business Strategy) F F F F F F F 1. ˈ F F F 2. F F ˂ F 3. F F ˂ ( ) F F () F F F ˈ F F F F F F F F F F F F F F F F ˆ F ˆ F ˈ F13 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  14. 14. F (Business Strategy) F F F F F F F 1. ˈ F F F 2. F F ˂ F 3. F F ˂ ( ) F F () F F F F F F F F F F F F F F F F F F F F F ˈ F ( F )14 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  15. 15. ˈ F F F F . F (Business Strategy) F F F ˈ F F F F F F F F F F ˈ F F F F F F F F2 (1) F F F (2) F F˂ F F 1. F ˈ F FF F 2. F F F 3. F F ˂ ( ) F F () F F F15 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  16. 16. F F (Functional Strategy) F (Operational Strategy)” ˈ F F . F F ˂ F16 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  17. 17. F F (Functional Strategy) F F F F F (Marketing Strategy) - F F F F F F (Financial Strategy) – F 3 F ˆ17 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  18. 18. F F (Functional Strategy) F F F ( F ) F F (Production or Operation Strategy) – F 5 F F F F F (Purchasing Strategy) – ˈ F ˆ F ˆ F F ˆ F18 F Chapter 2 Strategy & Information System F Mr.Warawut Khangkhan
  19. 19. F F (Strategic Information Systems: SISs) F F F F F F19 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  20. 20. 520 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  21. 21. 5 ˈ F F F F F ˆ 5 F F F21 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  22. 22. 5 F F F F, (New Entrants) F F F F , F F F F F F F F F (Stakeholder) F F ˆ (Buyers) F (Supplier) F F ˆ F F (Substitutes)22 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  23. 23. F F F F F F F F F F F F (Electronic Commerce: e-Commerce) F F F F F F F ˈ F23 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  24. 24. F F 5 5 F F F F F F F F F F F F F F F F F F ˆ F F F F F F F ˆ F F e- Commerce F24 Chapter 2 Strategy & Information System F Mr.Warawut Khangkhan
  25. 25. F F 5 5 F F F F F F F F F F FF F ˈ F F F F F F F F F F F F25 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  26. 26. F F F F26 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  27. 27. F F F F F F F F (Value Chain Model) ˈ F ˈ F F F F F F F F F F F F F (Value-Added) F F F F F F27 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  28. 28. F F F F F F F F F ˈ 2 F F F F (Primary Activities) (Support Activities)28 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  29. 29. F F F F F : F: F : F F (CAD System) FF F : F FF FF F F F F FF F F F F F F F ˆ F F F F29 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  30. 30. Value Web Value Web F F F F F F F F F F F F F F F F F F F F F30 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  31. 31. F F F F F ˆ ERP F F F F Extranet F (CRM) F ˆ F F F31 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  32. 32. F F F32 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  33. 33. F F F (Synergies) – F F F F F F F F F (Enhancing Core Competencies) – F F F F F F33 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  34. 34. F F F F F (Network-based Strategy) – F F F F3 F (Network Economic) F (Virtual Company) (Business Ecosystem)34 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  35. 35. F F F F35 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan
  36. 36. F F F F ˆ F F F F F36 Chapter 2 Strategy & Information System Mr.Warawut Khangkhan

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