Biz-Zigar Finals at Aarohan 2016, NIT Durgapur

Biz-Zigar
QUIZMASTER: AVINAV PRAKASH
WELCOME TO
FINALS
AAROHAN 2016
NIT DURGAPUR

RULES
 Infinite Bounce.
 8 questions
 10 on a direct. 5 on a pass.
 No negatives.
“Biz Quiz haarke, jeetne waale ko Biz-Zigar kehte hain”

1. Id the brand X-Y
 ___X___ was founded in 2000 by Pratha Duttagupta (current CEO), Ravi Deol, Brotin
Banerjee. It changed ownership hands from Sterling Group to ___Y___ in 2007. In
2014, ___Y____ sold the shop chain to Carnation Hospitality Pvt. Ltd.
 ___Y____, was founded in 1895 by an Italian named Luigi __Y__ .

2.
 On 20th February 2015, an agreement was signed between RBI and the government,
which would put Mr. Rajan on the same books as that of Bank of England counterpart,
when it comes to reining in inflation.
 What agreement was it?


Mr. Rajan will have to give an explanation in
writing to the govt. in case he fails to attain the
targeted inflation.

3.
 The pic on left is that of John
Shaw, a Scotsman, who is the
Vice-Chairman of a company on
right.
 HUL had famously tried to acquire
it in 1998 but the deal fell through.
 Id the company and its Chairman.


Biocon; Kiran Mazumdar Shaw

4.
There have been only 2 instances where champagne was not used to celebrate wins in
Grand Prix. One was when Damon Hill and Michael Schumacher dominated the sport, no
champagne was allowed on the podium at the French Grand Prix at Magny Cours. That’s
because in France champagne was not allowed to be used in promotional purposes.
Other was in the 1980s, the Williams team drivers including Alan Jones, Keke Rosberg and
Carlos Reutemann did not celebrate podium finishes with champagne.
The drivers instead celebrated by spraying orange juice or sparkling water.
Why?

Williams teams was owned by Saudis.
Alcohol is blasphemous in Islam.

5. Which news-making organization?
 The Dark Side of Chocolate is a 2010 documentary film about the exploitation and
slavetrading of African children to harvest chocolate still occurring nearly ten years after the
cocoa industry pledged to end it.
 ________ declined an invitation to watch the film and to answer questions. In response, the
director set up a large screen next to ______ headquarters in Switzerland, forcing
employees to catch a glimpse of child labor in the cocoa industry.

6.
 An ad campaign series, such as
one below, has roped in
Perizaad Zorabian as their brand
ambassador, for a very specific
'appeal'.
 What is the objective?


To increase Parsi population

7.
 Those were the days when ________ had achieved international fame. Rapidex English
Speaking Course, lost no time in roping in ___________ as their brand ambassador.
 Why did Rapidex, published by Pustak Mahal, approach him?
 “Obviously because of my English. One of their representatives came and took a picture and
that was it,”
 _______ speaking English fluently turned Rapidex into an enviable brand.
Who is being spoken of?

8.
 With a monopoly in the American domestic market, Standard Oil and its owner, John
D. Rockefeller, looked to China to expand their business. Representatives of
Standard Oil gave away eight million kerosene lamps for free or sold them at greatly
reduced prices to increase the demand for kerosene.
 This technique was derived from ______. _________ was an expensive brand when
they were first introduced and the price only went down after his patents expired: it
was his competitors who invented __________ model.


Gillette Razor Blade Model

ROUND 2: RULES
 Infinite Pounce and Bounce.
 8 questions
 20 on a pounce. -10 on a wrong.
 +10 on a direct. No negatives.

1.
 The term ________ appears in Andre Kehoe's book, “Christian Contradictions
and the World Revolution”.
 According to urban dictionary, ____________ refers “to censor or bar so that
the entire world is safe for a 3 year old to walk into at any time; to prohibit all
adult activities; to censor with the aim of 'protecting families'.”
 The term is borrowed from which world-renowed brand?

2.
 Rakesh Jhunjhunwala of India is an investor who believes that markets are like temples and
investors should learn from chameleons.
 Al-Waleed bin Talal of Saudi Arabia is famous for rescuing Citibank by infusing cash and his
holdings in Citigroup now stands at about $1 billion.
 Tan Teng Boo is the founder of Malaysia's only closed end listed fund, iCapital.biz and is
more famous for founding Capital Dynamics - which has been described as 'Asia's first global
investment house'.
 Guo Guangchang - the owner of the Chinese giant Fosun Group.
 Which moniker is common to these men?


Termed the ‘Warren Buffet’

3.
______________ was a major British industrial
combine, manufacturing military and sporting firearms;
bicycles; motorcycles; cars.
At its peak, ________ was the largest motorcycle
producer in the world.
It was based in Birmingham and had its roots in
firearms.
Which business entity?


Birmingham Small Arms (BSA)

4.
 In 1875, when William Ernst Henley was about to get his 2nd leg amputated owing to
tuberculosis, Dr. Joseph __________ a pioneer of antiseptic surgery came to his rescue. It
was during this recuperation that Henley had penned the famous ‘Invictus’.
 Which brand currently manufactured by a division of Johnson and Johnson is a tribute to the
surgeon that was originally developed by a chemist named Joseph Lawrence in 1879?

5.
 Quetzals are strikingly colored birds in the trogon
family. They are found in forests and woodlands,
especially in humid highlands.
 This bird finds in a business quiz owing to the fact
that it lends its name to a monetary unit.
 What?

6. Identify the man behind the red blocks.

7.
 In 19th century US, many of the bars used to entice drinking customers with certain free
services.
 "X" is popular adage which highlights that nothing comes for free. Incidentally, and quite
aptly, the mess room at IIM-A sports X as its name.
 What?


“There’s ain’t no such thing as afree lunch”

8.
Bira 91 is a craft beer, the first that has been conceived of by an Indian
company. Cerana Beverages recently launched its two offerings: Bira 91
White is a wheat beer, while Bira 91 Blonde is a more traditional wheat-
barley brew.
The use of the number ‘91’ is intriguing as Ankur Jain, CEO of Cerana
Beverages suggests, it helps to ‘Indianise’ the brand.
What is the significance of the number?

ROUND 3: RULES
 Infinite Pounce and Bounce.
 15 questions
 20 on a pounce. -10 on a wrong.

1.
 __________ is a specially created organic animate given life by Doctor Bedlam. Bedlam also
implanted explosives in his chest that blew him up when Captain Marvel called out Shazam.
 This made Captain Marvel believe he blew up ___________ and he swore to never become
Captain Marvel again. This is what Darkseid had planned from the beginning during his
operation: Humiliation during the Legends crisis.
 Fill in the blank to get the brand

2.
 Cecil Chubb, a Sailsbury resident bought
______________ for £6,600 at auction as present
for his wife in 1915.
 His wife hand sent him to buy dining chairs but he
bought _______________ for her, although he
may have wanted to keep _________ in British
hands.
 His wife was visibly upset seeing the crooked
thing and as a result. Chubb gifted it to the nation
16 days before the end of World War I.
 This was the last time someone owned it privately.

3.
 Ramraj Cotton is a brand based in Chennai who primarily deal in Lungis. However, changing
trends and fast lifestyle, they tried to keep pace by 2 introducing to major changes to the
Lungi.
 One of them is to provide Velcro-equipped Lungi so that you can instantly wrap the Lungi
around and free yourself from the tussles.
 The other change has been very important owing our lifestyle.
 What is the 2nd attritute that the brand has addressed?


Lungi with Pockets to keep mobile phones.

4. Which business practice?
(I am campaigning for it at my workplace with least success)

5.
 This is the site of ‘Ministry of Crab’.
Clicking on the link ‘The Ministers’ will
introduce you to the 3 ministers in charge
of this entity.
 One of the 3 is Dharshan Munidasa, is
designated as the coach of the Ministry.
 Who are the other 2 ‘Ministers’ in charge
of the ‘ministry’?


Mahela Jayawardhene and Kumar Sangakkara

6.
 Banca Monte dei Paschi di Siena S.p.A is one of
the largest banks in Italy, headquartered in Sienna.
 It is spread across 2200 branches across the world,
the only one in India being in Mumbai set up in 2010.
 What is so unique about this bank that has survived
the test of time?


World’s Oldest Operating Bank

7.
 While preparing this presentation I chose this ‘theme’ because I like the colour of the background.
 This theme comes with the default font of Century Gothic. I don’t like this font as it has too think
sidelines and doesn’t provide good visibility at the back.
 So, I always change to Arial font and that solves the problem. I do that for all presentations, both work
and quizzing.
 One day, I chanced upon a trivia which said that University of Wisconsin-Green Bay did just the
opposite. They felt Arial font caused them $100,000 a year due to wider lines and hence more ink.
 They immediately switched to Century Gothic and saved on that cost. However, they did not realize the
loopholes in using this sad font. As a result, they costs went up further.
 What is the reason behind their predicament, that gives me the tactical advantage to use Arial font?


Century Gothic takes up more space. More paper.

8.
 During the later end of 2015
ICC World Cup, Tanishq
tweeted this ‘hashtag’.
Fill in the blank or give the
funda.

9.
 SpoonRocket calls itself "______ of food-delivery, "Bloomthat, the "____-For-Flowers,The
_______ of alcohol: Saucey; the _____of grocery delivery: Instacart.
 Recently, _____ has become a business jargon for companies who are witnessing a rocket
rise in a short span. _______ has been in news mostly for wrong reasons. What is
_______ ?

10.
 Megha Gupta has launched _______market.com, that sells everything from
exquisite works of pottery to handmade sherwanis to leather accessories like
belts, shoes, purses and wallets.
 In doing so she has churned out a half a million dollar industry out of a dubious
location in India, largest of its kind in Asia, with a population of over 7 lakh.
 What am I talking about?

11.
This is an incomplete list of airlines which have a
common connect.
Recently, a 4th entity got added to the list to make an
exclusive list that adhere to something important from
their respective worlds.
Identify the 4th entity that is making some news and
the connect.


Rayani Air; Sharia-compliant airlines.

12.
 The Vikas is a liquid fueled rocket engine designed by Indian
Space Research Organisation (ISRO).
 It was developed at the Liquid Propulsion Systems Center
during the 1970s.
 However, it was manufactured by _________ and Boyce, an
entity that is owned by ____________ an Indian conglomerate.
 Who?

13.
 ________ Air Flight 004 was an international passenger flight operated by a Boeing 767-
300ER that crashed on 26 May 1991 due to an uncommanded thrust reverser deployment of
the No.1 engine in mid-flight, killing all 213 passengers and the 10 crew members on board.
 To date, it remains the deadliest aviation accident involving a Boeing 767 and the deadliest on
Thai soil.
 Who owned this now-defunct airline?

14.
 According to The History of ______________, the corporation got its start as a maker of frozen yogurt.
It was a small business called Buy Yogurt. Later on, the business eventually acquired a men's suit
company.
 The dates of founding and its acqusition are unknown. However, by the year 2057, as shown on their
website, the conglomerate became a worldwide leader in the fields of aerospace, agriculture,
construction, consumer goods, corporate grooming, earth transport, electronics, energy, engineering,
finance, food services, fusion research etc.
 ____________ purchased Buckingham Palace in London to use it as its Worldwide Office.
 What is most famous product of ________________?

15.
 This was manufactured by Hannibal Pharmaceutical Company and registered as a US
trademark in 1919 in Canada. It was later transferred to Reckitt Benckiser.
 This product contains thioglycolic acid and potassium hydroxide which react to generate
the depilatory chemical potassium thioglycolate, which according to the company, increases
______________ (effect). The effect is to break the disulfide bonds of
the keratin molecules. This reduces the tensile strength of the keratin greatly.
 Which product known for their controversial ads?

ROUND 4: RULES
 Written round.
 10 questions

1.
 These are the VEER-VAAR trees, a common sight near streams and brooks in Kashmir valley
. It grows along rivers and streams . It is used locally to make baskets and other handicrafts.
 However, this tree is behind million-dollar industry that is localized in Bijbihara area of Kashmir
valley. What industry am I talking about?

2.
 In this April 2010 Amul advertisement on people receiving erroneous notice due to an error in
software .
 Fill in the blank to get a term from the world of business.

3. Who is the advertiser?
 The advertiser calls itself “India’s most exciting workplace” providing over 20 career
disciplines!
The ads feature the following:
Shamsher Jung: National Level shooter, problem solver.
Girish Arora: 2 weeks into the job, he got a ‘company car’ with 14 wheels.
Rishi Raj: Gamer and flies UAVs
Ritesh Goel: Doctor and ‘not reaching there on time’ is his fear.
L Smita: Everest climber and works for Signals Corps.

4.
 In 2004, Di Modica announced that the ___________ was for sale, on condition the buyer
does not move it from its present location. Di Modica continues to own the copyright to
___________. In 2006, Di Modica sued Wal-Mart and other companies for illegally benefiting
from his copyright, by selling replicas of _______________ and using it in advertising
campaigns.
 What are we talking about that weighs 3,200-kilogram and stands 11 feet (3.4 m) tall?

5.
 This is similar to Ambush Marketing (Pic on left) where 2 or more brands duel by putting up ads
adjacently each trying to outdo the other. However, in this case the brands happen to be rivals in the
same domain.
 In case of the picture on right, the advertisers are from different domain. What is such advertising
called?

6.
 Symphony No. 25 in G minor, K. 183/173dB: 1st Movement: Allegro con brio, by Wolfgang
Amadeus Mozart
 This remarkable piece was written by Mozart in the October of 1776 after the success of his
opera, Lucia Silla. The world will recognise it as the opening theme music in Milos Forman’s film on
Mozart, titled Amdeus.
 However, in Indian subcontinent, it is way more famous because of its association with a brand.
 Which brand?

7.
 Prior to the start of a mega sporting
event,this ad campaign was launched by a
local government authorities to rousing
general awareness!
 What ?

8.
 In April 2015, McDonalds shut down the operations of an outlet for the 1st time.
 The restaurant, located in the Belgorod region, was closed after McDonald's and the
property's owner were unable to agree on rental payments.
 However, this outlet, set up in 1990, had its own diplomatic importance. Amid lot of skepticism,
over 35,000 people had applied to this outlet. It is said most of the applicants were intrigued
by the stories of privileges Americans received
 What was so special about this outlet?

AP’s
EPIC LONG-CON
 8 slides.
 Write down answers to each of the 8 individual answers.
 Long Con points at any moment is on top of each slide.
 8 Answers will be given out at the very end.
 Connect has be to be specific.
 List is exhaustive as of December 2015.

1. +80/-60
 It was earlier known as mKhoj.
 Founded by Naveen Tewari , it started as an SMS-based search platform with initial funding
from Mumbai Angels. In 2007, the company switched to a more scalable business
model: mobile advertising.
 In the global Mobile Advertising market, _______ primarily competes
against Google’s AdMob Millennial media and Apple's iAd.

2. +70/-50
 Pranay Chulet is the co-founder and the CEO of ______________.
 He holds a Chemical Engineering degree (like myself) from IIT-Delhi (unlike myself) and a
diploma in Management from IIM Calcutta (definitely unlike myself).
 Chulet started his first entrepreneurial venture, Excellere, in 2007. In 2008, he founded Kijiji
India, which was later rebranded as __________.
 ______________ had recently tied up with a ‘controversial’ gig group.

3. +60/-40
 Known for their cheeky tweets and
exchanging friendly fire with other
stalwarts.
 The brand name was changed due to a
possible move outside their domain and
also to avoid possible confusion with eBay,
as the earlier brand name contained
"ebay" in it.
 Which brand?

4. +50/-30
 Ambiga Dhiraj recently became the CEO of
_________, founded in 2005, by taking the baton
from her husband.
 In that fashion, she also became 1st Indian
women to head such a company.
 Which company?

5. +40/-20
 Considered the ‘CEO of the year 2015’ by the prestigious SABRE
Awards. He is a Delhi College of Engineering graduate and is a self
made millionaire.
 His company, _________, is one of the first companies to be funded
by AliPay (wing of Alibaba.com).
 ______________ became very visible as a brand during a recent
cricket series.

6. +30/-10
 ______________has joined hands with State-
run Energy Efficiency Services Ltd (EESL) for
selling LED bulbs at Rs 99 per unit.
 EESL is implementing the Centre's Domestic
Efficient Lighting Programme (DELP).
 It had received a lot of backlash recently for no
fault of theirs!

7. +20/-5
 ________ Bola is a recently released Malaysian
film that has been critically acclaimed.
 Set in the 1980s era and it depicts the life of a
team of dedicated national football players,
namely the Harimau Malaya team during their
glory days.
 Fill in the blank to get the name of a company.

8. +10/0
 Whose acquisitions?

1. +80/-80
 It was earlier known as mKhoj.
 Founded by Naveen Tewari , it started as an SMS-based search platform with initial funding
from Mumbai Angels. In 2007, the company switched to a more scalable business
model: mobile advertising.
 In the global Mobile Advertising market, ________ primarily competes
against Google’s AdMob Millennial media and Apple's iAd.

2.
 Pranay Chulet is the co-founder and the CEO of ______________.
 He holds a Chemical Engineering degree (like myself) from IIT-Delhi (unlike myself) and a
diploma in Management from IIM Calcutta (definitely unlike myself).
 Chulet started his first entrepreneurial venture, Excellere, in 2007. In 2008, he founded Kijiji
India, which was later rebranded as __________.
 ______________ had recently tied up with a ‘controversial’ gig group.

3.
 Known for their cheeky tweets and
exchanging friendly fire with other
stalwarts.
 The brand name was changed due to a
possible move outside their domain and
also to avoid possible confusion with eBay,
as the earlier brand name contained
"ebay" in it.
 Which brand?

4.
 Ambiga Dhiraj recently became the CEO of
_________, founded in 2005, by taking the baton
from her husband.
 In that fashion, she also became 1st Indian
women to head such a company.
 Which company?

5.
 Considered the ‘CEO of the year 2015’ by the prestigious SABRE
Awards. He is a Delhi College of Engineering graduate and is a self
made millionaire.
 His company, _________, is one of the first companies to be funded
by AliPay (wing of Alibaba.com).
 ______________ became very visible as a brand during a recent
cricket series.

6.
 ______________has joined hands with State-
run Energy Efficiency Services Ltd (EESL) for
selling LED bulbs at Rs 99 per unit.
 EESL is implementing the Centre's Domestic
Efficient Lighting Programme (DELP).
 It had received a lot of backlash recently for no
fault of theirs!

7.
 ________ Bola is a recently released Malaysian
film that has been critically acclaimed.
 Set in the 1980s era and it depicts the life of a
team of dedicated national football players,
namely the Harimau Malaya team during their
glory days.
 Fill in the blank to get the name of a company.

Connect
 8 unicorns of India.

Biz-Zigar Finals at Aarohan 2016, NIT Durgapur

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