The Business Quiz (Prelims) - NSIT Quiz Fest 2014


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The Business Quiz (Prelims) at the NSIT Quiz Fest 2014, conducted by the NSIT Quiz Club from 21st-23rd Feb.

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The Business Quiz (Prelims) - NSIT Quiz Fest 2014

  1. 1. The NSIT Quiz Fest 2014 The Business Quiz Prelims (With Answers)
  3. 3. 1*<Video>. Sorry, _____ and ______? Why was this advert in the news?
  4. 4. Sorry, Coke and Pepsi Scarlett Johansson had to step down as a global ambassador for Oxfam International. Oxfam expressed concern about Johansson’s role with SodaStream a week after Johansson responded to criticism from pro- Palestinian activists over the company’s operation in a territory captured by Israel in 1967 and claimed by the Palestinians.
  5. 5. 2. Promotion strategies adopted by company X: One offer was for hiring ice cream trucks to come to a specific place, including one of several ice cream packages, for a flat fee. Another had Back to the Future enthusiasts flocking to the San Francisco Bay Area and offering ____ in DeLorean DMC-12s to people through X's mobile application, as part of a joint promotion effort with General Electric. On October 29, 2013, widely considered to be National Cat Day, X offered a limited time kitten delivery service. In addition to their ___ services, X allowed users to select a "Kitten!" delivery button. This service cost $20 and included 15 minutes of playtime with the kittens, plus cupcakes and t-shirts. The proceeds from this promotion were given to local animal shelters. For Christmas 2013, X also had a Christmas tree delivery service in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York City, and Washington DC in cooperation with The Home Depot
  6. 6. 3*. The term X was first used by Richard Auty in 1993 to describe how countries rich in natural resources were unable to use that wealth to boost their economies and how, counter-intuitively, these countries had lower economic growth than countries without an abundance of natural resources. The disconnect between natural resource wealth and economic growth can be seen by looking at an example from the petroleum-producing countries. From 1965 to 1998, in the OPEC countries, gross national product per capita growth decreased on average by 1.3%, while in the rest of the developing world, per capita growth was on average 2.2%.
  7. 7. Resource Curse Thesis
  8. 8. 4.
  9. 9. 5. Book about which company
  10. 10. 6*. The website Business-Insider listed these 6 things that could have been an alternative to the entity X. 1. Sixty Four Washington Posts 2. Sixty-Four Thousand Virgin Galactic Flights to Space 3. Beam Inc, The Company That Makes Jim Beam and Maker's Mark 4. The House and Senate's Salary For 172 Years 5. 1,194,029 Indian Tigers 6. An entire fiscal year of NASA
  11. 11. 7. The concept was developed by Thomas Geissler, who has previously created an online trading platform. The vending machines update their prices to market value every The German corporation plans to distribute 500 "_____ ATMs" throughout airports and rail stations in Germany, Austria, and Switzerland ten minutes over an internet connection. What is the product that this ATM deals in?
  12. 12. Gold
  13. 13. 8. X's idea to offer _______ came to him while walking from Market Harborough to Leicester to attend a meeting of the Temperance Society. With the opening of the extended Midland Counties Railway, he arranged to take a group of 540 temperance campaigners from Leicester Campbell Street station to a rally in Loughborough, eleven miles away. X was paid a share of the fares actually charged to the passengers, as the railway tickets, being legal contracts between company and passenger, could not have been issued at his own price. This was the first privately chartered _______ train to be advertised to the general public, During the following three summers he planned and conducted outings for temperance societies and Sunday-school children. This success led him to start his own business running rail ________ for pleasure, taking a percentage of the railway tickets.
  14. 14. 9. According to the website: The idea of this kind of entity is that it strings together the Indian-ness and how Indians were proud of their talents, originated in 1986. The objective was simple- to provide a platform to ordinary Indians to showcase their achievements in their search for excellence. It was difficult then to ferret out details from people for an entity that did not exist. The book had to be not only amusing and thrilling but also inspiring and informative. So Raman, Ramanujam and Rakesh Sharma were researched upon. P.T. Usha was caught and captured on the pages. Which entity are we talking about?
  15. 15. 10. ID.
  16. 16. Raghuram Rajan
  17. 17. 11. The advertising campaign for this product dates back to 1939, made by Harvey Duncan of Lintas. The ads ensured that the logo of this product became well known across the country. The ads also focussed on the new packaging for the product : Square shape for the heaviest variant, Cylindrical shape for the middle weighing variant and a special small pack for sampling the product. The advertising followed a distinctive yellow and green colour combination. Which product’s campaign is being talked about?
  18. 18. 12. A pun on a famous marketing case : "I had always stored them in cool and dry place, and kept them away from direct light or heat. I’d always use a ruler before applying them. I’d do everything they told. I even beat up my 5-year-old nephew for coming near my closet, as they had instructed it to keep away from children’s reach. And yet, all I get is a broom beating from my ugly bai.” A man expressed his frustration. The petitioner, demanded a laboratory test of the products and narcotics test of the brand managers of the product. Which product?
  19. 19. 13.* X is a Litecoin-derived cryptocurrency that features the _____ from the "_____". Many members of the this community use the phrase "To the moon!", which describes the overall sentiment of rising value. The currency is gaining traction as an Internet tipping system. X was created by programmer Billy Markus of Portland, Oregon. X functions using public-key cryptography, in which a user generates a pair of cryptographic keys: one public and one private. What is being described over here?
  20. 20. 14*. When X studio was bought by Microsoft, Apple boss Steve Jobs got real mad. Steve Jobs called Steve Ballmer to tell that him that he was was mad at him and was angry because they’d just bought the premier Mac game developer and made them an Xbox developer." Strange and great. Jobs has always been known for his ability to back a winning product, but this shows he also knows a good game developer when he sees one. Then again, it also shows how little Apple cares about gaming, because if Jobs had really been that keen on X he should have, you know, bought them himself. Id X.
  21. 21. 15. In 2008, X was finally declared the winner in the long-running intellectual property rights battle between Mattel, Inc. and MGA Entertainment Inc., the makers of X and Y, respectively. In the lawsuit, Mattel sued MGA claiming that MGA stole the concept and the name of the Y from them. Carter Bryant, designer of the Y, was an employee of Mattel, but also working as a consultant for MGA when he designed the ______. A few years after MGA began selling Y, Mattel sued both Bryant and MGA alleging copyright infringement. Because Bryant was on the Mattel payroll when he created X, the Y name and design are considered trade secrets. The courts sided with Mattel and ordered MGA to pay $100 million in damages. What are X and Y ?
  22. 22. Barbie Bratz Lawsuit
  23. 23. 16. X has been experimenting with a few business models and have for a few restaurants put their own phone numbers on which they take table reservations on behalf of the restaurant. These instances are very few in number (~1% of their database). So these numbers are their numbers, the restaurant staff doesn’t know about this and these numbers have no business showing up on some other website (even their API does not serve these numbers). Also, they have their own proprietary GPS systems which help them collect very very accurate (within 2 meters) GPS coordinates for restaurants listed on X. So when these coordinates, until the 5th decimal point show up on some other website, they have a problem. Now, X has found a few such instances on Y; these instances are incomplete listings (they didn’t take their data which they thought would be proprietary), but these listings have their phone numbers and their GPS coordinates in them.
  24. 24. 17. In an interview to Walter Issacson, when asked about life and death, Steve Jobs said "Sometimes I don't. It's 50- 50. But ever since I've had cancer I've been thinking about it more, and I find myself believing a bit more. Maybe that's because I want to believe in an afterlife, that when you die it doesn't just all disappear. The wisdom you've accumulated, somehow it just lives on.” He further added that he implemented this philosophy in his products. What feature or rather minimalism was implemented in Apple products because of this?
  25. 25. No switch off buttons in Apple devices
  26. 26. 18. Till 2001, official policy was to incinerate them. After the more environment friendly policy was adopted by which they shredded and recycled into briquettes used for fuels in rural areas. They were also turned into files, calendars and paper weights. What are we talking about?
  27. 27. RBI's Soiled Notes Policy
  28. 28. 19. X is an infrastructural company headquartered in Bangalore. The company was founded in 1978. Employing the Public Private Partnership model, X has successfully implemented several iconic infrastructure projects in India. X also has a global presence with infrastructure operating assets and projects in several countries including Turkey, South Africa, Indonesia, Singapore and the Maldives. Although the company started with Agri based industries like Jute/Sugar/Breweries but slowly moved in the Infrastructure space over the past decade. Now the X’s interests lie in areas of Airports, Energy, Highways and Urban Infrastructure.
  29. 29. GMR Group
  30. 30. 20. <Video> Advertisement by?
  31. 31. Virgin Atlantic
  32. 32. 21. This is an extract taken from a patent filed in 2012. What is the concept and who/what filed the patent?
  33. 33. Patent is Anticipatory Shipping and Amazon is the company that filed
  34. 34. 22. X is the world's largest manufacturer of antiretroviral drugs (ARVs) to fight HIV/AIDS, as measured by units produced and distributed. Roughly 40 percent of HIV/AIDS patients undergoing antiretroviral therapy worldwide take X drugs. In August 2007, X launched a pregnancy termination pill known as ______. The morning-after pill was sold as the easiest way to avoid unwanted pregnancies, but drew criticism as it was sold over-the-counter (hence not requiring a medical prescription) and for the probable side effects.The name of the Company was changed to ‘X Limited' in 1984, wherein the word X came from the first letters of each word in the old name.
  35. 35. CIPLA (The Chemical, Industrial and Pharmaceutical Laboratories)
  36. 36. 23. Print Ad for?
  37. 37. 24*. Like many soft drinks, the _____ are produced as a flavour concentrate or syrup that is then mixed with bulk ingredients to produce the drink. The complicated, expensive and difficult to obtain flavourings are in the syrup. Completed flavour concentrates are sold by some of the ________ producers. The bulk ingredients include those such as sweeteners (sugar or artificial), caffeine and the source of acidity, phosphoric or citric acid. As these are added later, after the complicated flavour blending stage, it is easy to tailor the sugar or caffeine levels per batch to a market's particular taste. X's own flavouring syrup is known in-house as "Merchandise 7X". A typical recipe is based on eight essential oils. orange oil, lime oil,cassia oil,lemon oil,nutmeg oil,coriander oil, lavender oil, neroli oil These are based on the "_______ formula”. Although claimed as the ______ recipe. This recipe is also similar to the Merory and Beal recipes.
  38. 38. Open Source Cola