8. Victor Gruen designed the first of these in 1956,
impelled by his hatred of cars and his hatred of
American suburbs. The structure that he put up
at Edina in Minneapolis was envisioned as an
air-conditioned centre where community would
be possible. This structure is still in use. What
did Gruen thus create?
10. Common practice in middle-management is to
impose unreasonable work demands on
subordinates. Upon completion of the task(s) in
question, equal or higher work demands are
then imposed; moreover, no credit, or overt
appreciation is demonstrated by way of
recognition. The name for this sort of
treatment is the ______Syndrome, an
analogical reference to the role of the King in
the story of ______
12. What variation on a six-letter word resulted
because Silicon Valley engineer Tim Beauchamp
refused in 1997 to relinquish the domain that he
was using as a site for math and astronomy?
16. ______ is a group creativity technique designed
to generate a large number of ideas for the
solution to a problem. The method was first
popularized by Alex Faickney Osborn, in the
late 1930s, an advertising executive and one of
the founders of the agency BBDO, in a book
called Applied Imagination. Fill the blank.
18. He is credited with having kick-started a revolution
in the FMCG sector in India. Identify him and the
revolutionary idea he came up with to market a
product named after his father Chinni Krishna?
21. Ans. Homai Vyarawala (Tata Nanoβs
first owner and Indiaβs first woman
photojournalist.
22. In 1981, as Washington correspondent for an Indian
newspaper, he scooped the story of India taking a
$5 billion loan from the IMF under strict
conditions. Which present-day media bigwig and
newspaper editor broke into the limelight thus?
30. India we use this word without the prefix motor. In
other countries it is also known as a child's toy or a
flat-bottomed sail boat.
In India we use this word without the prefix motor. In other countries it is also known as
a child's toy or a flat-bottomed sail boat - SCOOTER.
34. In India we use this word without the prefix motor. In other countries it is also known as
a child's toy or a flat-bottomed sail boat - SCOOTER.
The key which is depicted on the logo entitles the
holder of βXβ to be welcome to the City of Bremen.
There is a folk lore joke that says this design is
interpreted as βHamburg is the gate to the world β
but only Bremen has the key to it.β What is βXβ?
36. Name the famous concept pioneered by Rosser
Reeves in his book βReality in Advertisingβ?
In India we use this word without the prefix motor. In other countries it is also known as
a child's toy or a flat-bottomed sail boat - SCOOTER.
38. The complete title of Mike Wilsonβs new biography
of X refers to a joke about him which went thus:
βQuestion: What is the Difference between God
and X? Answer: God doesnβt think Heβs Xβ. Who is
X?
42. Which company founded in 1923 by the brothers
Henry and Helal Hassenfeld uses a stylized smile
in its logo to indicate the fact that their business
is fun?
44. The βfixingβ started on 12 September 1919 and
takes place twice daily. These days, the
proceedings take place by phone and the five
participants are Scotia-Mocatta, Barclays Capital,
Deutsche Bank, HSBC and Societe Generale. The
chair always ends the meeting with the phrase
βThere are no flags, and weβre fixedβ. What is
being βfixedβ?
48. This portal founded by New Delhi based sisters
Megha Singhal and Aditi Gupta with the tagline
βfor the large heartedβ offers unique matrimonial
services. Name the website?
56. This was an ad created by BBH in 1982. The line at
the bottom of the poster has been the BBH
philosophy ever since. Which company was this
poster made for?
60. This Japanese city noted in 2006 that a certain
person had become very well known and decided
to use their common name for publicity. It sent
that person a set of the cityβs famous lacquer
chopsticks, a DVD about the city and a letter
wishing him the best. As the person became even
more popular in early 2008, it began to organize
parties, posters and T-shirts in support. Name the
town.
62. Which company was created by the 1996 merger of
Ciba-Geigy and Sandoz Laboratories, both Swiss
pharmaceutical companies with long histories, and
is headquartered in Basel, Switzerland?
64. Originally, the mark was referred to as βthe stripβ
but was later changed to its present name to
describe the fibers used. The logo and name were
originally in white, overlapping with each other. In
the early 1980s they alternated between name and
logo in white with name above and a red box
above logo. They no longer carry the name, just the
logo. What?
66. This confectionary company was founded in
Chittoor by B. Ventakatarama Reddy in 1952. It
grew to be a household name, partly on account of
its mascot, a Bugs-Bunny-look alike. This company
was acquired by Godrej Foods and Beverages Ltd in
2006. Identify the company.
68. Amazon, Nordstrom, Starbucks, Washington
Mutual and Safeco Corporation are five major
companies that are headquartered in this city. It is
also famous for being the birthplace of grunge
music. Identify.
70. A market theory that suggests that when a
company reveals bad news to the public, there
may be more related negative events that are yet
to be revealed.
