JBIMS Kwizkraft 2015 Final

KwizKraft Finals
PRAYAAG - 2015

Rules
18 Questions Clockwise (Infinite Bounce)
 Pounce (+10/-5) – Complete Answer required
 +10 for a direct and pass
3

Q.1
This company (founded in 1851) was awarded The National Medal
of Technology and Innovation in 1994 for a series of technological
innovations yielding a wide range of extraordinary products, from
pollution control materials to space shuttle windows and for life
changing and life enhancing inventions which made possible entire
new industries - lighting, television and optical communications.
This product by the company was originally called Chemcor and
initially made its way into tableware, ophthalmic products, and
applications for the automotive, aviation, and pharmaceutical
industries notably in approximately one hundred 1968 Dodge Dart
and Plymouth Barracuda racing cars, where minimizing the vehicle’s
weight was essential. Experimentation was revived in 2005, to
investigate if it could be used in a different field.
Identify the company and the product.
4

Ans.1
Corning. Gorilla Glass.
6

Q.2
This advertising agency founded in 1982 was responsible for
some well known campaigns including ‘Vorsprung durch
Technik’ for Audi, ‘The Lynx Effect’ for Unilever and ‘Keep
Walking’ for Johnnie Walker. From their official website,
The _______ _______ has come to signify not only the kind of work
_______ creates, but also the way it works. The philosophy encapsulates
every aspect of its business, so much so that _______ is now often
referred to as the _______ _______ in the communications industry.
Which company. Also give the blanked out part.
7

Ans.2
BBH and Black Sheep
The first piece of work BBH ever produced for Levi’s® was a
poster for black denim.
9

Q.3
After X appeared in a Y commercial in 2004, Seth Stevenson
in a Slate article wrote:
So, it makes some sense for X. But what about Y? Why would
a brand that's about sexiness, youth, and glamour want any
connection at all with a decrepit, sixty something folksinger?
The answer, my friend, is totally unclear. The answer is totally
unclear.
10

Ans.3
X - Bob Dylan
Y - Victoria’s Secret
12

Q.4
Brand A from B gets its name from C’s song D. The tagline of
the brand is “The beginning of something magical”
This night is sparkling, don't you let it go
I'm _____A_____, blushing all the way home
I'll spend forever wondering if you knew
I was _____D______ to meet you
Identify A, B, C and D.
13

Ans.4
Wonderstruck (A) is a women's
fragrance from Elizabeth Arden (B).
Endorsed by country singer Taylor
Swift (C), it took its name from
Swift's song "Enchanted" (D), which
reflected on the first impression one
person has of another.
15

Q.5
What connects
A. The Hartford Financial Services Group, Inc., usually known
as The Hartford, a United States-based investment and
insurance company headquartered in Hartford, Connecticut.
B. Deer Park Spring Water Company - a company that bottles
natural spring water. It is a division of Nestlé and was
established in 1873.
16

Ans.5
‘The Monarch of the Glen’, an 1851 oil-on-canvas painting by
the Sir Edwin Landseer inspired these two logos.
18

Q.6
In 2006, he became the first head of the Paris School of
Economics, which he helped set up.
In January 2015, he rejected the French Legion of Honour.
When asked why, he said, “I refuse this nomination because I
do not think it is the government's role to decide who is
honorable.”
Who?
19

Q.7
From a 2014 interview of a celebrity chef:
“Chefs are always looking for new ingredients and I feel that __X___ is
the next ingredient – we love it for its flavour, but also for its natural
ability to be used as a tenderiser as well as impairing colour and flavour to
a dish.”
He is the brand ambassador for _________, a brand of
___X___. Identify the chef and the company in question.
22

Ans.7
Peter Kuruvita is an Australian chef, restaurateur and media
personality, known for his rich culturally inspired cooking,
highly influenced by his Sri Lankan father and Austrian
mother. He is Australian ambassador for the brand Dilmah
Tea.
24

Q.8
“Frankly, I have no use for Messrs. ______ and ______ … it’s
the ‘and _________’ I’m fond of.” - Ogden Nash talking
about a company which was founded in Boston in 1837.
In 2009, they introduced a new logo that was inspired by
antique typewriter keys, honoring its history.
Identify.
25

Ans.8
Little, Brown and Company
27

Q.9
Monte Fitz Roy is a mountain located near El Chaltén village
in ______________, on the border between Argentina and
Chile. First climbed in 1952, it remains among the most
technically challenging mountains on Earth for mountaineers.
Monte Fitz Roy is also the basis for the __________ clothing
logo following ______ _____________’s ascent and
subsequent film in 1968.
(Image on next slide)
28

Ans.9
Patagonia by Yvon Chouinard
31

Q.10
This term was coined by Sean Ellis in 2010. Andrew Chen
introduced the term to a wider audience in a blog post titled,
"________ _________ is the new VP Marketing". He wrote
that _______ __________ are a hybrid of marketer and
coder, one who looks at the traditional question of 'How do I
get customers for my product?' and answers with A/B tests,
landing pages, viral factor, email deliverability, and Open
Graph."
_______ _________ is a marketing technique developed by
technology startups which uses creativity, analytical thinking,
and social metrics to sell products and gain exposure.
32

Q.11
The jewels of this company have been graced by the likes of
Hollywood greats Sophia Loren and Audrey Hepburn.
Elizabeth Taylor claimed that the only Italian word she knew
was ______. And her on-off husband Richard Burton, who
presented the actress with an emerald necklace and a 65-carat
cabochon sapphire and diamond chain from the Italian house,
is believed to have said, “I introduced Liz to beer, she
introduced me to ______.”
36

Q.12
________ ______ is a London based company best known
for creating The _______ _____, which was first made in
1905 for the _______ ______.
The brand saw increased traffic few months back because it
featured in Gone Girl. Though the book or the film doesn’t
mention the name of the brand specifically, it still appears in
the screenplay.
Identify.
(image on next slide)
39

Ans.12
Savoir Beds. The company is best known for creating The
Savoy Bed (or No.2 Bed), which was first made in 1905 for
The Savoy Hotel, a luxury hotel located on the Strand in the
City of Westminster in central London.
42

Q.13
The Theory of __________ Trade is a 1978 paper written by a well known
economist. He described the paper as something he wrote to cheer himself
up when he was an “oppressed assistant professor” caught up in the
academic rat race.
Abstract: This article extends ___________ trade theory to an
____________ setting. It is chiefly concerned with the following question:
how should interest charges on goods in transit be computed when the
goods travel at close to the speed of light? This is a problem because the
time taken in transit will appear less to an observer traveling with the goods
than to a stationary observer. A solution is derived from economic theory,
and two useless but true theorems are proved.
Who is the economist? What’s X?
43

Ans.13
The Theory of Interstellar Trade is
a paper by the economist Paul
Krugman.
This paper extends interplanetary
trade theory to an interstellar setting.
45

Q.14
__________ is a company founded by Tom Dickson in 1975.
The company is responsible for ______ ___ ______?, a viral
marketing campaign, where Dickson demonstrates something
with the product that they make. Identify the company and the
campaign.
46

Ans.14
Blendtec is a company that sells professional and home
blenders. It is a division of K-TEC, INC. The campaign is ‘will
it blend’ where he blends items
48

Q.15
From Google trends, the top 10 Global searches in 2014.
1. Robin Williams
2. World Cup
3. Ebola
4. _________ _________ (company)
5. ALS Ice Bucket Challenge
6. _______ ____ (game)
7. Conchita Wurst
8. ISIS
9. Frozen
10. Sochi Olympics
Identify both blanks.
49

Q.16
In 1956, in addition to all the work X was getting, he was
commissioned to design Christmas cards for Y. His cards were
subsequently published by Y every Christmas up to 1962. A
collection of his cards in the form of a book was published in
2004.
Identify X and Y.
52

Ans.16
X: Andy Warhol
Y: Tiffany & Co.
55

Q.17
Grupo ________ is the largest Mexican-owned baking
company. There may be some resistance to the name in
English-speaking areas, as evidenced by a Say "_______!"
advertising campaign in the United States.
In connection with this campaign, a company representative
was quoted as saying that the name is derived from an Italian
word meaning little boy.
56

Ans.17
Bimbo. The campaign is Say Beembo.
58

Q.18
“Before I worked with X in 1985, I had shot an advertisement
with her for _______ ________ in the mid-1960s.
She was at her loveliest then. Soon after the ad, Vogue called
her one of the most beautiful women in the world.” - Y wrote
this in a 2009 obituary.
Identify the brand, X, and Y.
(5 for the brand. 2.5 for X, 2.5 for Y)
59

Ans.18
Brand - Finlay’s Fabrics (now taken
over by the National Textile
Corporation (South Maharashtra) Ltd.
X is Leela Naidu.
Y is Shyam Benegal
61

Audience
Q. This is Ramdas Padhye with Ardhavatrao, the signature puppet he
inherited from his father. In the 90s, one of the puppets that Ramdas
created went on to become an iconic mascot for a popular brand alongside
Babla. Identify the brand.
62

Audience
Q. A UK branch of ______ ______ was forced to drop its
promotion for “_ _ _ Wednesdays” after a series of
complaints. It was to be part of the doughnut shop’s half term
activities for children during a week long break from school.
The campaign post was removed on Tuesday as _ _ _ is also
an abbreviation for _____ ______ ______.
Which chain and abbreviation of what?
65

Answer
Krispy Kreme. Ku Klux Klan.
67

Rules
5 Questions
 The answer of the first question starts with J, the answer of
the second with B and so on
In case of a person, the indicative letter is the first letter of
the first part of the name
 +10 for each correct answer
69

J
From the New Yorker:
“And X once sat next to J. J. Abrams at a boozy dinner party in New
York, and made what Abrams recalled as “very specific” suggestions
about the design of lightsabres. Abrams told me that Star Wars: The
Force Awakens would reflect those thoughts, but he wouldn’t say how.
After the release of the film’s first trailer—which featured a fiery new
lightsabre, with a cross guard, and a resemblance to a burning
crucifix—I asked X about his contribution. “It was just a conversation,”
he said, then explained that, although he’d said nothing about cross
guards, he had made a case for unevenness: “I thought it would be
interesting if it were less precise, and just a little bit more spitty.” A
redesigned weapon could be “more analog and more primitive, and I
think, in that way, somehow more ominous.”
Ironically, who is this?
70

B
Ryan DeLuca is the founder CEO of ____________. The
company started in 1997 to capitalize on the rising popularity
of ____________. In 2006, Inc. Magazine ranked DeLuca
number five on its list “30 Under 30: America's Coolest
Entrepreneurs.” This company has reported revenue of more
than $420 million as of 2014.
Identify the company
71

I
72
It was founded by group of businessmen and medical
professionals in 1949.
In 1975, the management of the company was taken over by
Amitabh Bachchan, Ajitabh Bachchan, and Jaya Bachchan.
Identify the company.

M
This company was established in 1937. The Company then
operated re-rolling mills and foundry in Bombay. Two years
later, X, who had the controlling interest in the Company and
had been doing social work under the guidance of Mahatma
Gandhi, expressed his desire to leave the Company. In 1939,
Mahatma Gandhi asked _________ _______ to take over the
Company which was then under serious financial strain.
Identify.
73

S
Description of Jean Paul Millet’s ‘The Sower’: In the painting,
we see a peasant randomly sowing under the sunshine that
comes from the horizon, at the right of the picture. Its
location tells us that it is just dawning and that the peasant has
just begun his working day. He is a young man wearing simple
and practical clothing for his task. Although we cannot see his
eyes, the expression of his face indicates his struggle, his
sadness and, at the same time, his strong will.
According to X which has adopted its logo from the painting,
the symbol of a man sowing grain - “the seeds of wisdom”
was quite appropriate for them.
Identify X.
74

J
From the New Yorker:
“And X once sat next to J. J. Abrams at a boozy dinner party in New
York, and made what Abrams recalled as “very specific” suggestions
about the design of lightsabres. Abrams told me that Star Wars: The
Force Awakens would reflect those thoughts, but he wouldn’t say how.
After the release of the film’s first trailer—which featured a fiery new
lightsabre, with a cross guard, and a resemblance to a burning
crucifix—I asked X about his contribution. “It was just a conversation,”
he said, then explained that, although he’d said nothing about cross
guards, he had made a case for unevenness: “I thought it would be
interesting if it were less precise, and just a little bit more spitty.” A
redesigned weapon could be “more analog and more primitive, and I
think, in that way, somehow more ominous.”
Ironically, who is this?
76

B
Ryan DeLuca is the founder CEO of ____________. The
company started in 1997 to capitalize on the rising popularity
of ____________. In 2006, Inc. Magazine ranked DeLuca
number five on its list “30 Under 30: America's Coolest
Entrepreneurs.” This company has reported revenue of more
than $420 million as of 2014.
Identify the company
78

I
80
It was founded by group of businessmen and medical professionals in
1949.
In 1975, the management of the company was taken over by Amitabh
Bachchan, Ajitabh Bachchan, and Jaya Bachchan.
Identify the company.

M
This company was established in 1937. The Company then
operated re-rolling mills and foundry in Bombay. Two years
later, X, who had the controlling interest in the Company and
had been doing social work under the guidance of Mahatma
Gandhi, expressed his desire to leave the Company. In 1939,
Mahatma Gandhi asked _________ _______ to take over the
Company which was then under serious financial strain.
Identify.
82

S
Description of Jean Paul Millet’s ‘The Sower’: In the painting,
we see a peasant randomly sowing under the sunshine that
comes from the horizon, at the right of the picture. Its
location tells us that it is just dawning and that the peasant has
just begun his working day. He is a young man wearing simple
and practical clothing for his task. Although we cannot see his
eyes, the expression of his face indicates his struggle, his
sadness and, at the same time, his strong will.
According to X which has adopted its logo from the painting,
the symbol of a man sowing grain - “the seeds of wisdom”
was quite appropriate for them.
Identify X.
84

Rules
18 Questions Anti-Clockwise (Infinite Bounce)
 Pounce (+10/-5) – Complete Answer required
 +10 for a direct and pass
87

Q.19
This logo was was unveiled in October 2014 and consists of
red and blue colours with a golden trim. The reaction on social
media was more or less unanimous that the logo looks like an
alien. Specifically, the alien from American Dad.
Identify.
88

Q.20
Excerpt from Amazon.com about this book:
Virtually every company wants to be the X of their industry. X is one of
only five companies to make Fortune's "best companies to work for" and
"most admired" list every year the surveys have been taken. Despite its
position in the hard-hit ______ sector, X with 193 stores in 28 states, never
experienced a quarterly loss during the recent economic downturn. The X
Way to Customer Service, Second Edition explains what every business can
learn from the world's most famous customer-service-driven company.
91

Q.21
This band X accused Y of ripping off their video.
The cited video by Y titled ‘Perspective’ was aired at the beginning of the
company’s presentation on the launch of their products in September
2014.
95

Q.22
From Iron Man 3:
The Mandarin: A true story about _______ _________. They
look Chinese. They sound... Chinese. But they're actually an
American invention. Which is why they're hollow, full of lies,
and leave a bad taste in the mouth.
In another scene, he says: Did you know that _________
________ aren't Chinese? They're American, based on a
Japanese recipe.
What?
98

Q.23
The Consumerist runs an annual “Worst Company In
America” contest with the winner determined by a series of
reader polls. The winning company is sent a "Golden Poo"
trophy.
If EA won it in 2012 and 2013, which company criticized for
various reasons won it in 2014 whose customer satisfaction
often ranks among the lowest in their industry.
101

Q.24
Between 1996 and 1998, this group was criticized heavily for
endorsing several products earning about $500–800 millions.
One such example is this: A camera with a pink-and-purple
shell.
Which company made this camera and which group is being
talked about?
104

Ans.24
107
Spice Girls and Polaroid. The cam was called Spicecam.

Q.25
X was the primary sponsor of Y in 2015 and launched its
Spring Summer Collection 2015 during the event.
X, a brand of women's clothing endorsed in the past by the
likes of Gisele Bündchen, is part of Bestseller, a privately held
clothing company based in Denmark.
Identify both X and Y.
108

Ans.25
110
X: Vero Moda
Y: Sulafest

Q.26
"Wherever You Will Go" is the debut single by American
alternative rock band The Calling and was covered by Charlene
Soraia for use in a commercial in the UK in 2011. The advert
ends with the line ‘X gets you back to you.’
X said the advert aimed to metaphorically explain "the hectic
lives we lead, and how taking just 10 minutes out each day to
reconnect with yourself can have such an impact on the rest
of your day."
111

Q.27
The X Y Hall is one of the buildings of the X Corporation headquarters
located on the east bank of the Sumida River in Sumida, Tokyo, Japan.
Alongside X Y Hall is the X Flame with an enormous golden structure at
the top - said to represent both the 'burning heart of X Y' and a frothy
head. The 360-tonne golden flame was made by shipbuilders using
submarine-construction techniques and is completely empty.
The X Flame is often colloquially referred to as “the golden turd” and the
X Y Hall itself as “poo building” by many Tokyo residents.
Identify X
114

Q.28
Excerpt from an interview:
“I was looking to take A and put it in the front of people’s heads,” recalls
B.
"I was driving along and saw a C advert up in Battersea Power Station. I
nearly crashed my car. I thought: 'Wow, that's amazing.'" He got in touch
with the advertising man responsible, D.
X used to send faxes back and forth between its two offices as, "_______"
and "________."
D picked up on it and created the campaign. "We had been doing it for 20
years and it had never crossed our minds. I thought it was bloody
marvelous. We didn't even have an advertising budget at that time but
within four weeks we had the posters up and the rest is history.”
Identify A and C.
118

Ans.28
120
A is French Connection.
B is Stephen Marks.
C is Wonderbra (featuring Eva Herzigová “Hello Boys”).
D is Trevor Beattie.
The blanks are FCUK and FCHK. The UK office and the
Hong Kong office.

Q.29
Ajay Gahlaut, executive creative director, Ogilvy & Mather,
says that half the battle was won when they came up with the
tagline ‘______ _____ ___ _____’. “It is self-explanatory and
anyone can narrate a quick anecdote around the tagline," he
says.
All the commercials have the same two lines as the
background score. Every search result on Google and
YouTube has people asking for the full version. The man
behind these two lines is Gahlaut himself.
121

Ans.29
123
Men will be men. Seagram Imperial Blue.
The Ghazal is Pyaar ki raah mein chalna seekh, ishq ki chaah
mein jalna seekh

Q.30
Doug Biro is the owner at Hudson River Films. In 1993, a
Coca-Cola Japan commercial was written by Doug Biro and
directed by X.
It won the inaugural AICP (Association of Independent
Commercial Producers) award.
What first is associated with this commercial?
124

Ans.30
126
David Fincher.
The first TV commercial in the permanent collection at the
Museum of Modern Art (MOMA) in New York City.

Audience
Q. This is the logo of which Institute established in 1931. The current
director is Bimal Kumar Roy, a renowned cryptologist.
127

Answer
Indian Statistical Institute
129

Audience
Q. This company’s branch in Australia has created a set of 8 nail polishes.
The set was created as a reward for 30 lucky contest winners who wrote the
most romantic poems about _____ for Valentine’s Day. The shades are:
Aloha Boys
Sparkling Supreme
Say Cheese
Make it Great
Voracious Veggie
Meat me after midnight
Dough you need me
Poppin Pepperoni
130

Q.31
X of Harvard University and Y of Stanford University were awarded the
Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel,
1997 for a new method to determine the value of derivatives.
The Z-Y model was first published by Z and Y in their 1973 paper, "The
Pricing of Options and Corporate Liabilities", published in the Journal of
Political Economy. X was the first to publish a paper expanding the
mathematical understanding of the options pricing model.
Unfortunately, Z passed away in 1995. The Nobel Prize is not given
posthumously, so it was not awarded to Z in 1997. In the announcement of
the award, the Nobel committee prominently mentioned Z’s key role.
133

Ans.31
135
X - Robert C. Merton
Y - Myron Scholes
Z - Fischer Black

Q.32
X was the inspiration for the character Mr Ingleby in Murder Must Advertise
(1933), a Lord Peter Wimsey mystery novel by Dorothy L. Sayers. X had a
distinguished career in advertising, and from a copywriter, he became
chairman of the agency S.H. Benson Ltd. He was behind slogans such as "Y
is Good for You".
Advertising legend S. R. Mani Ayer, in his 1999 tribute to Z said: “I worked
quite closely with Z. I also worked closely with a man called X who was a real
autocrat, very snobbish, insular Englishman and Z was in awe of X. Z told
me once, "I was in awe of him but X never took notice of me!" X was not a
man who would share his experience or knowledge with you. He was an
intellectual and came from a well-known family of painters and he preferred
to live like an aristocrat.
Identify X,Y and Z.
136

Ans.32
138
X - Robert Alexander "R. A." Bevan (“Bobby Bevan”)
Y - Guinness
Z - David Ogilvy

Q.33
Connect.
The moon, Titanic, Eyjafjallajökull
139

Ans.33
141
AIR | MOON-DNA - moon dust and materials from the Apollo 11
spacecraft
EARTH | EYJAFJALLAJOKULL-DNA - ash from the erupting
Eyjafjallajökull volcano
SEA | TITANIC-DNA - actual rusted steel taken from the wreck of the
Titanic.

Q.34
You have seen them together in X. They also endorsed Y. Identify both.
142

Ans.34
144
X - Charlie's Angels.
Y - Wella Balsam, the first shampoo specifically produced for
retail sales by Wella released in 1972.
The advertising campaign featured the stars of TV show
Charlie’s Angels: Farrah Fawcett (Jill Munroe), Jaclyn Smith
(Kelly Garrett) and Cheryl Ladd (Kris Munroe).

Q.35
Identify the advertiser (X) commemorating the 40th
anniversary of man’s conquest of the Moon. The line at the
bottom says: “Some journeys change mankind forever.”
Who clicked the photograph (Y)?
145

Ans.35
148
X - Louis Vuitton
Y - Annie Leibovitz

Q.36
In 1966, Richard M. Schulze started X, an electronics store
specializing in stereos and components in Saint Paul,
Minnesota. In 1983, with seven stores and $10 million in
annual sales, it was renamed Y.
To get X, you must know that the year 2015 is also the 50th
anniversary of the movie version of ‘The X’, which is being
re-released in theaters in April.
149

Ans.36
151
X - Sound of Music.
Y - Best Buy Co., Inc.

JBIMS Kwizkraft 2015 Final

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