Watch the webinar replay: http://flightschool.autopilothq.com/video/double-leads-with-marketing-automation/
Try Autopilot free for 30 days: https://autopilothq.com/free-trial.html
Are you missing out on up to 50% of your leads?
Join Autopilot's CEO Michael Sharkey and CMO Guy Marion as they share their real world experiences on how marketing automation can help your team generate more leads, grow faster and create a more remarkable customer experience.
In this webinar, you’ll learn:
-How to get started with marketing automation
-How to create a lead nurturing program that works
-How to personalize your marketing based on behavior to improve adoption, engagement and conversion
-How multi-channel marketing can be used to increase response rates
11. 11
1. Organize your contacts
2. Get to know your visitors
3. Capture and grow leads
4. Get a quick win
5. Track and improve results
GETTING STARTED WITH MARKETING AUTOMATION
#DoubleYourLeads
12. 12
Visits a website Browses pricing Reads a blog post
Fills out form and
becomes “known”
Tries the product
User clicks an ad1
2 3 4 5
7
8 Chooses not to buy, goes to Nurture
Clicks an email6
#DoubleYourLeads
CONNECTING THE CUSTOMER JOURNEY
14. ATTRACT
Turn strangers and
contacts into leads
ACQUIRE
Convert leads
into sales
GROW
Grow revenue and
customer loyalty
1 2 3
Nurture
#DoubleYourLeads
NURTURING FRAMEWORK
15. 15
DIFFERENT USERS, DIFFERENT NEEDS
Build rich customer profiles and attain performance goals across all
stages of the journey for your business
Inside Sales Freemium E-Commerce Consulting
NLs
MQLs
SQLs
Opps
Trial Sign Ups
Paid Accounts
Visitors
Shopping Cart
Abandoned
Purchase
Repeat
Lead Magnet
Email
Call
Close
#DoubleYourLeads
20. 20
April 2015 May 2015 June 2015 Total
% of MQL 7.5% 8.3% 9.6% 8.5%
Opens Clicks Unsubscribe
Early Stage 12.1% 0.8% 0.4%
Mid Stage 48.4% 7.2% 0.2%
Late Stage 43.2% 29.1% 0.1%
AUTOPILOT LEAD NURTURING RESULTS
22. 22
Repurpose content and write with a person in mind
Develop content for 3 types of readers
Subject lines: 6-10 words for highest open rates
Be consistent - space your emails 10 days apart
Personalize to deliver 6x higher transaction rates
Send from a real person - not “noreply@company.com”
Include headshot for an added human touch
#DoubleYourLeads
LEAD NURTURING PRO TIPS
24. 24
1. Grow your marketing database by segmenting contacts, tracking
activities, and capturing leads with content
2. Get a quick win with a newsletter, offer, or survey that reveals
baseline customer engagement and loyalty towards your brand
3. Attract customers and new sales-ready leads by nurturing early-stage
buyers with high-converting content and relevant calls to action
#DoubleYourLeads
SUMMARY