08448380779 Call Girls In Friends Colony Women Seeking Men
The User Experience Health Check
1. THE
USER
EXPERIENCE
HEALTH Quantify
the quality
of your
CHECK user experience
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
2. WE MEASURE
EXPERIENCE BY
COMPARING OUR
EXPECTATIONS
TO SIMILAR
EXPERIENCES.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
3. A STORY ABOUT BLUE CLOWNS
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
4. COMMON DESIGN PROBLEMS
✴ No common design language
✴ No common way to evaluate
design decisions
Marty Neumeier, The Designful Company, p26.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
5. THE UX HEALTH CHECK QUANTIFIES THE QUALITATIVE EXPERIENCE
✴ Applicable to any product or
service
✴ Measures detailed feature sets
or very generalized notions of
service.
✴ Introduces a shared language for
teams to discuss elements of an
experience.
Marty Neumeier, The Designful Company, p26.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
6. A STORY ABOUT
DIFFERENT MOUNTAINS
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
7. ANOTHER PROBLEM: DESIGN-DRIVEN INNOVATION
If you’re not on the
right mountain, your
altitude doesn’t matter.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
8. A STORY ABOUT
DIFFERENT MOUNTAINS
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
9. ANOTHER PROBLEM: SCALE
If you don’t have the
thing to measure, you
can’t measure it.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
10. THE
USER
EXPERIENCE
HEALTH Quantify
the quality
of your
CHECK user experience
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
11. HOW THE HEALTH CHECK WORKS
1. Deconstruct the service
(list and chunk)
2. Choose benchmarks
(your competitors)
3. Establish scoring criteria
(the scale)
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
12. DECONSTRUCT THE SERVICE
Break down the parts of the product or service
to a level they can be looked at in isolation
and still be comparable to examples
elsewhere.
1. By product/services in a(n eco)system
2. By user mental model
3. By generic/universal mental models
(consumption and service cycles)
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
13. CHOOSE BENCHMARKS
Your competitors are
not always in your
market or your
medium.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
14. SET TARGETS
• Go through each elements and ask the
question “how good do we need to be at this
to meet our business goals and user
expectations?”
• Involve core team of people actively making
decisions about the UX
• Get agreement on the targets through
conversation. Everyone is empowered to
disagree and defend their perspective
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
15. SCORE YOURSELF
Score Rating Considerations
< 30
Doesn’t meet core user needs or usability
Problem Area standards: it’s broken!
30 > Meets basic user needs; isn’t broken ; the
Functional bare minimum
50 > Parity with Meets user expectations across industry
Competitors offerings
70 >
Very Good Better than several competitors
80 >
Exceeds the main competitors, almost as
Better Than Most good as the market leader
90 >
Best In Class Market differentiator
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
16. SCORE YOURSELF
• Get agreement on the final score through
conversation.
• Everyone is empowered to disagree and
defend their perspective
• Everyone should be versed in existing
information to help decision- making
(usability evaluations, user feedback, etc)
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
17. TALLY UP AND COMMUNICATE
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
18. TALLY UP AND COMMUNICATE
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
19. TALLY UP AND COMMUNICATE
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
20. TALLY UP AND COMMUNICATE
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
21. TALLY UP AND COMMUNICATE
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
22. WHY?
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
23. WE WANT
TO BUILD
A BETTER
EXPERIENCE.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
24. THE FIRST PROBLEM
We don’t build a better
experience. Our
organizations build a
better experience.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
25. MARTY NEUMEIER ASKS THE KEY QUESTION IN 2009
“...if design is such a powerful tool...
if economic value is increasingly
derived from intangibles like
knowledge, inspiration, and
creativity, why don’t we hear the
language of design echoing through
the corridors?”
Marty Neumeier, The Designful Company, p26.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
26. PETER DRUCKER PROVIDES THE ANSWER IN 1967
“Intelligence, imagination, and
knowledge are essential
resources, but only
effectiveness converts them
into results. By themselves,
they only set limits to what can
be attained.” Peter Drucker, The Effective Executive, p 2.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
27. ROGER MARTIN SUGGESTS A SOLUTION
“Organizations will need to
BE designers. They’ll need
to think like designers, feel
like designers, work like
designers.”
Marty Neumeier, The Designful Company, p26.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
28. WE WANT
TO BUILD
A BETTER
ORGANIZATION.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
29. HOW?
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
30. WHY IT’S MAGIC: VISION AND PROGRESS
Communicate progress
and vision in a way
everyone can
understand.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
31. WHY IT’S MAGIC: COMMON DESIGN LANGUAGE
Create a common
design language. Point
back to your service’s
story.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
32. WHY IT’S MAGIC: EVOLVES WITH LANDSCAPE
Be agile, automatically
adjust to changes in the
competitive landscape.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
33. WHY IT’S MAGIC: COST PRIORITY CHANGES
Understand the cost
and benefits of
business decisions.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
34. WHY IT’S MAGIC: OUTBOARD MEMORY
Place design decisions
somewhere you won’t
forget them.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
35. WHY IT’S MAGIC: LEARN
Your learn when you
evaluate prediction
against performance.
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM
36. PETER DRUCKER SUMS IT UP
“What gets
measured gets
managed.”
UX RESEARCH & WEB ANALYTICS @ SXSW INTERACTIVE, 2011 • AUSTIN GOVELLA, UX RONIN • AUSTIN@GRAFOFINI.COM • WWW.GRAFOFINI.COM