So, you want to be a Product Manager but you are not a a designer and not an analytics professional? The first step is to understand those two areas of expertise and have at least a basic notion of the roles they play on your company. This workshop is going to help you learn the basics of managing a product or service, starting with the understanding of those two skills.
User experience and Web Analytics for product managers
UX and Analytics for product managers
Who is the Product Manager?● Accepts the journey● Charts the course● Keeps the boat sailing smoothly● Checks the results● Go on for another journey● ...
What a captain must know? Whats happening? x Why is it happening?
What a captain must know? Analytics (Metrics) x User Experience
Metrics (example) Acquisition: Visits Activation: Pages per user Retention: New vs Returning Referral: Traffic source Revenue: $$$(Source: Startup Metrics for pirates: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version)
UX in Product ManagementAnd, the most important:● Test● Measure results● Adjust● Rinse and Repeat
UX in Product Management A/B testing is your best friend!It can be cheap (Google Analytics does it!)It can be easy (Optimizely.com)Its always efficient!
UX in Product Management But dont fall into the trap! Plan your tests and know what youre measuring! (examples at www.abtests.com)
So, side by side Analytics User Experience behavioral attitudinal quantitative qualitative high fidelity artificial high volume high quality What? Why? Source: http://www.slideshare.net/lrosenfeld/marrying-web-analytics-and-user-experience
"Not everything that can be counted counts and not everything that counts can be counted" Einstein (maybe)
Thanks!Vitor PeçanhaFounder of TextCorner@firstname.lastname@example.org