2013 LIDS Fan Experience - SUPER BOWL XLVII

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2013 LIDS Fan Experience - SUPER BOWL XLVII

  1. 1. © 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 1 12013 LIDSFan ExperienceSUPER BOWL XLVII
  2. 2. 2Susanne Andrey Stuart Fingerhut Bryan Yen
  3. 3. © 2012 Infuse Ideas | Confidential | November 8, 2012 | Page 3
  4. 4. LIDS FAN EXPERIENCETHE CONCEPT© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 4
  5. 5. EXPERIENTIAL SEQUENCE1. Pre-Game Experience2. In-Game Experience3. Post-Game Experience5
  6. 6. 6PRE-GAME EXPERIENCE“Welcome to the Big Show!”
  7. 7. 7IN-GAME EXPERIENCEPAth to Victory
  8. 8. 8IN-GAME EXPERIENCEPixel Wall
  9. 9. 9IN-GAME EXPERIENCEPixel Wall
  10. 10. 10IN-GAME EXPERIENCE“Play Action”
  11. 11. 11POST-GAME EXPERIENCE“We are the champions”
  12. 12. LIDS FAN EXPERIENCEULTIMATE FAN CHALLENGE© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 12
  13. 13. In-Game ExperienceThe Ultimate Fan Challenge is series ofcheck-in points placed throughout theselling space to test the knowledge, skillsand passion of Super Bowl fans.13
  14. 14. 14KNOWLEDGE - CHECK 1NFL Trivia StageIt’s Fan Vs Fan in a head-on competition of NFLand Super Bowl trivia. Put your knowledge to thetest by supporting your team in a full-cerebralmatch-up!
  15. 15. 15SKILL - CHECK 2QB CHALLENGE
  16. 16. 16SKILL - CHECK 2CONE DRILLS
  17. 17. 17PASSION - CHECK 3Touch Down ShowdownFans show off their Super Bowl passion byrecording their personal touchdown dance. Videocameras surround a mini End Zone and set thecontext of this final check point. The video ishosted online and voted on by a global audienceof football fanatics.
  18. 18. 18ULTIMATE FAN CHALLENGESocial ScoreboardA scoreboard turns the LIDS Fan Experience into acompetition the opposing teams fans. Each team’sscore is generated from:• Scores from the “Ultimate Fan Challenge”• Sales data of team merchandise• Tweets with team hashtags from Fans notattending the Super Bowl• Number of fans who enter each team’s side of theentryway
  19. 19. 19ULTIMATE FAN CHALLENGESocial ScoreboardThe Social Scoreboard can auto-tweet updates onthe scores to motivate fans to return and performmore challenges, make more purchases or tweetmore team support in the days leading up to theSuper Bowl game.All fans that contribute to the Social Scoreboardreceive access to a unique LIDS Facebook pagewhere they can redeem an exclusive Super BowlXLVII reward from local Lids retail locations. Fansbecome social influencers as they share their accesswith friends and family.
  20. 20. LIDS FAN EXPERIENCENEW SELLING OPPORTUNITIES© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 20
  21. 21. 21
  22. 22. 22INTERACTIVE SHOPPINGEXPERIENCESDriving shoppers back to LIDS Retail Stores1. When a purchase is made, a custom QR orURL code is printed on the receipt.2. When scanned this QR/URL goes to a LIDSFacebook page3. When the page is Liked a certificate isemailed or available for print to take to a localLIDS retail store for an in-store purchasediscount
  23. 23. 23DIGITAL SHOWROOMAccess to all LIDS’ has to offerA new LIDS Locker Room format featuringa digital showroom where visitors can scrollthrough all available NFL team merchandise.Purchases can be accomplished via QRcode generated by each item selected. Fanspurchase it on the spot and have it delivered totheir home.
  24. 24. LIDS FAN EXPERIENCEEXPERIENTIAL DETAILS© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 24
  25. 25. 25VISUAL DESIGN DIRECTIONRefined Color Palette
  26. 26. 26COLORS & GRAPHICSDYNAMIC PATTERNING
  27. 27. 27QUOTE WALLSInspired by the Legends of the GameDAN MARINOTROY VINCENT
  28. 28. 28CHALK WALLSInspired by the Plays of the Game
  29. 29. 29WATER COOLER DISPLAYInspired by the Victory of the Game
  30. 30. 30MODULAR SLIDING DISPLAYS
  31. 31. 312013 LIDS FAN EXPERIENCE INTERIOR
  32. 32. © 2012 Infuse Ideas | Confidential | November 8, 2012 | Page 32Thank you!

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