17PASSION - CHECK 3Touch Down ShowdownFans show off their Super Bowl passion byrecording their personal touchdown dance. Videocameras surround a mini End Zone and set thecontext of this final check point. The video ishosted online and voted on by a global audienceof football fanatics.
18ULTIMATE FAN CHALLENGESocial ScoreboardA scoreboard turns the LIDS Fan Experience into acompetition the opposing teams fans. Each team’sscore is generated from:• Scores from the “Ultimate Fan Challenge”• Sales data of team merchandise• Tweets with team hashtags from Fans notattending the Super Bowl• Number of fans who enter each team’s side of theentryway
19ULTIMATE FAN CHALLENGESocial ScoreboardThe Social Scoreboard can auto-tweet updates onthe scores to motivate fans to return and performmore challenges, make more purchases or tweetmore team support in the days leading up to theSuper Bowl game.All fans that contribute to the Social Scoreboardreceive access to a unique LIDS Facebook pagewhere they can redeem an exclusive Super BowlXLVII reward from local Lids retail locations. Fansbecome social influencers as they share their accesswith friends and family.
22INTERACTIVE SHOPPINGEXPERIENCESDriving shoppers back to LIDS Retail Stores1. When a purchase is made, a custom QR orURL code is printed on the receipt.2. When scanned this QR/URL goes to a LIDSFacebook page3. When the page is Liked a certificate isemailed or available for print to take to a localLIDS retail store for an in-store purchasediscount
23DIGITAL SHOWROOMAccess to all LIDS’ has to offerA new LIDS Locker Room format featuringa digital showroom where visitors can scrollthrough all available NFL team merchandise.Purchases can be accomplished via QRcode generated by each item selected. Fanspurchase it on the spot and have it delivered totheir home.