2013 LIDS Fan Experience - SUPER BOWL XLVII

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© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 1 1
2013 LIDS
Fan Experience
SUPER BOWL XLVII

2
Susanne Andrey Stuart Fingerhut Bryan Yen

© 2012 Infuse Ideas | Confidential | November 8, 2012 | Page 3

LIDS FAN EXPERIENCE
THE CONCEPT
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 4

EXPERIENTIAL SEQUENCE
1. Pre-Game Experience
2. In-Game Experience
3. Post-Game Experience
5

6
PRE-GAME EXPERIENCE
“Welcome to the Big Show!”

11
POST-GAME EXPERIENCE
“We are the champions”

LIDS FAN EXPERIENCE
ULTIMATE FAN CHALLENGE
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 12

In-Game Experience
The Ultimate Fan Challenge is series of
check-in points placed throughout the
selling space to test the knowledge, skills
and passion of Super Bowl fans.
13

14
KNOWLEDGE - CHECK 1
NFL Trivia Stage
It’s Fan Vs Fan in a head-on competition of NFL
and Super Bowl trivia. Put your knowledge to the
test by supporting your team in a full-cerebral
match-up!

17
PASSION - CHECK 3
Touch Down Showdown
Fans show off their Super Bowl passion by
recording their personal touchdown dance. Video
cameras surround a mini End Zone and set the
context of this final check point. The video is
hosted online and voted on by a global audience
of football fanatics.

18
ULTIMATE FAN CHALLENGE
Social Scoreboard
A scoreboard turns the LIDS Fan Experience into a
competition the opposing teams fans. Each team’s
score is generated from:
• Scores from the “Ultimate Fan Challenge”
• Sales data of team merchandise
• Tweets with team hashtags from Fans not
attending the Super Bowl
• Number of fans who enter each team’s side of the
entryway

19
ULTIMATE FAN CHALLENGE
Social Scoreboard
The Social Scoreboard can auto-tweet updates on
the scores to motivate fans to return and perform
more challenges, make more purchases or tweet
more team support in the days leading up to the
Super Bowl game.
All fans that contribute to the Social Scoreboard
receive access to a unique LIDS Facebook page
where they can redeem an exclusive Super Bowl
XLVII reward from local Lids retail locations. Fans
become social influencers as they share their access
with friends and family.

LIDS FAN EXPERIENCE
NEW SELLING OPPORTUNITIES
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 20

22
INTERACTIVE SHOPPING
EXPERIENCES
Driving shoppers back to LIDS Retail Stores
1. When a purchase is made, a custom QR or
URL code is printed on the receipt.
2. When scanned this QR/URL goes to a LIDS
Facebook page
3. When the page is Liked a certificate is
emailed or available for print to take to a local
LIDS retail store for an in-store purchase
discount

23
DIGITAL SHOWROOM
Access to all LIDS’ has to offer
A new LIDS Locker Room format featuring
a digital showroom where visitors can scroll
through all available NFL team merchandise.
Purchases can be accomplished via QR
code generated by each item selected. Fans
purchase it on the spot and have it delivered to
their home.

LIDS FAN EXPERIENCE
EXPERIENTIAL DETAILS
© 2012 Infuse Ideas, Inc | Confidential | November 8, 2012 | Page 24

25
VISUAL DESIGN DIRECTION
Refined Color Palette

27
QUOTE WALLS
Inspired by the Legends of the Game
DAN MARINO
TROY VINCENT

28
CHALK WALLS
Inspired by the Plays of the Game

29
WATER COOLER DISPLAY
Inspired by the Victory of the Game

© 2012 Infuse Ideas | Confidential | November 8, 2012 | Page 32
Thank you!

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2013 LIDS Fan Experience - SUPER BOWL XLVII

2. 2 Susanne Andrey Stuart Fingerhut Bryan Yen

5. EXPERIENTIAL SEQUENCE 1. Pre-Game Experience 2. In-Game Experience 3. Post-Game Experience 5

6. 6 PRE-GAME EXPERIENCE “Welcome to the Big Show!”

7. 7 IN-GAME EXPERIENCE PAth to Victory

8. 8 IN-GAME EXPERIENCE Pixel Wall

9. 9 IN-GAME EXPERIENCE Pixel Wall

10. 10 IN-GAME EXPERIENCE “Play Action”

11. 11 POST-GAME EXPERIENCE “We are the champions”

13. In-Game Experience The Ultimate Fan Challenge is series of check-in points placed throughout the selling space to test the knowledge, skills and passion of Super Bowl fans. 13

14. 14 KNOWLEDGE - CHECK 1 NFL Trivia Stage It’s Fan Vs Fan in a head-on competition of NFL and Super Bowl trivia. Put your knowledge to the test by supporting your team in a full-cerebral match-up!

15. 15 SKILL - CHECK 2 QB CHALLENGE

16. 16 SKILL - CHECK 2 CONE DRILLS

17. 17 PASSION - CHECK 3 Touch Down Showdown Fans show off their Super Bowl passion by recording their personal touchdown dance. Video cameras surround a mini End Zone and set the context of this final check point. The video is hosted online and voted on by a global audience of football fanatics.

18. 18 ULTIMATE FAN CHALLENGE Social Scoreboard A scoreboard turns the LIDS Fan Experience into a competition the opposing teams fans. Each team’s score is generated from: • Scores from the “Ultimate Fan Challenge” • Sales data of team merchandise • Tweets with team hashtags from Fans not attending the Super Bowl • Number of fans who enter each team’s side of the entryway

19. 19 ULTIMATE FAN CHALLENGE Social Scoreboard The Social Scoreboard can auto-tweet updates on the scores to motivate fans to return and perform more challenges, make more purchases or tweet more team support in the days leading up to the Super Bowl game. All fans that contribute to the Social Scoreboard receive access to a unique LIDS Facebook page where they can redeem an exclusive Super Bowl XLVII reward from local Lids retail locations. Fans become social influencers as they share their access with friends and family.

21. 21

22. 22 INTERACTIVE SHOPPING EXPERIENCES Driving shoppers back to LIDS Retail Stores 1. When a purchase is made, a custom QR or URL code is printed on the receipt. 2. When scanned this QR/URL goes to a LIDS Facebook page 3. When the page is Liked a certificate is emailed or available for print to take to a local LIDS retail store for an in-store purchase discount

23. 23 DIGITAL SHOWROOM Access to all LIDS’ has to offer A new LIDS Locker Room format featuring a digital showroom where visitors can scroll through all available NFL team merchandise. Purchases can be accomplished via QR code generated by each item selected. Fans purchase it on the spot and have it delivered to their home.

25. 25 VISUAL DESIGN DIRECTION Refined Color Palette

26. 26 COLORS & GRAPHICS DYNAMIC PATTERNING

27. 27 QUOTE WALLS Inspired by the Legends of the Game DAN MARINO TROY VINCENT

28. 28 CHALK WALLS Inspired by the Plays of the Game

29. 29 WATER COOLER DISPLAY Inspired by the Victory of the Game

30. 30 MODULAR SLIDING DISPLAYS

31. 31 2013 LIDS FAN EXPERIENCE INTERIOR