FIATPIAZZAATBRANDON2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
FIAT PIAZZA @ BRANDONLOCATIONWestfield BrandonFIAT Piazza combines two of Italy’s best exports - FIAT and coffee!The Itali...
The FIAT brand’s tagline - “Simply More” - defines the Fiat 500 as ev-erything you need and nothing you don’t. It represen...
FIAT PIAZZA @ BRANDONPROPOSAL
CAFFE SEATINGBAR HEIGHT SEATING2X FIAT 500 ON DISPLAY“FIAT RED” GLOSS FINISHESPRESSO BARFIAT VEHICLE ANDLIFESTYLE IMAGESDE...
DEALERSHIP INFORMATION PORTAL //IPADS OR LARGE DIGITAL DISPLAY FORCONSUMER CAPTUREBRANDED MERCHANDISEON DISPLAY2X FIAT 500...
CAFFE SEATING BAR HEIGHT SEATING“FIAT RED” GLOSS FINISHESPRESSO BARDEALERSHIP BADGE2X FIAT 500 ON DISPLAYFIAT PIAZZA @ BRA...
PROPOSAL“I WANT ONE!”BRANDED MERCHANDISEON DISPLAYFIAT PIAZZA @ BRANDON
PROPOSALDEBOSSED 500 LOGOVEHICLE IMAGERY ONTABLE TOPSFIAT PIAZZA @ BRANDON
www.a-t-w-c.comwww.slideshare.net/atwcwww.facebook.com/AndThenWhatCreativeWe want to give you more. Please visit the follo...
CONTACTPHONEEMAIL stuart@a-t-w-c.com323.963.3393Stuart Fingerhut
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And Then What Creative - FIAT at Westfield Brandon

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In-mall showroom experience for FIAT of Brandon at Westfield's Brandon location.

Published in: Design, Business, Automotive
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And Then What Creative - FIAT at Westfield Brandon

  1. 1. FIATPIAZZAATBRANDON2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
  2. 2. FIAT PIAZZA @ BRANDONLOCATIONWestfield BrandonFIAT Piazza combines two of Italy’s best exports - FIAT and coffee!The Italian piazza is the center of public life - an open public square with a caffe to one side.One of the joys when visiting Italy is to spend time doing nothing at all while at a caffe located inan historic piazza - just enjoying the space and people watching. FIAT Piazza captures that expe-rience and delivers it to Brandon Auto Mall FIAT for all to enjoy!ABOUT
  3. 3. The FIAT brand’s tagline - “Simply More” - defines the Fiat 500 as ev-erything you need and nothing you don’t. It represents the notion thatthe simple things in life are treasures, alongside the thought that therichness and fullness of a life well-lived is defined by one’s view of self-expression.FIAT Piazza bring this all together to deliver an unrivaled visitorexperience which increases FIAT’s brand awareness anddrives dealer sales.CONSIDERATIONS// Italian heritage// Exisitng dealership aesthetics// Modern forms and finishesFIAT PIAZZA @ BRANDONABOUT
  4. 4. FIAT PIAZZA @ BRANDONPROPOSAL
  5. 5. CAFFE SEATINGBAR HEIGHT SEATING2X FIAT 500 ON DISPLAY“FIAT RED” GLOSS FINISHESPRESSO BARFIAT VEHICLE ANDLIFESTYLE IMAGESDEALERSHIP BADGEFIAT PIAZZA @ BRANDONPROPOSAL
  6. 6. DEALERSHIP INFORMATION PORTAL //IPADS OR LARGE DIGITAL DISPLAY FORCONSUMER CAPTUREBRANDED MERCHANDISEON DISPLAY2X FIAT 500 ON DISPLAYFIAT PIAZZA @ BRANDONPROPOSAL
  7. 7. CAFFE SEATING BAR HEIGHT SEATING“FIAT RED” GLOSS FINISHESPRESSO BARDEALERSHIP BADGE2X FIAT 500 ON DISPLAYFIAT PIAZZA @ BRANDONPROPOSAL
  8. 8. PROPOSAL“I WANT ONE!”BRANDED MERCHANDISEON DISPLAYFIAT PIAZZA @ BRANDON
  9. 9. PROPOSALDEBOSSED 500 LOGOVEHICLE IMAGERY ONTABLE TOPSFIAT PIAZZA @ BRANDON
  10. 10. www.a-t-w-c.comwww.slideshare.net/atwcwww.facebook.com/AndThenWhatCreativeWe want to give you more. Please visit the following sites:STILL WANT MORE?
  11. 11. CONTACTPHONEEMAIL stuart@a-t-w-c.com323.963.3393Stuart Fingerhut

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