And Then What Creative - Shellback Rum Sampling Tour
SHELLBACK RUNCONSUMER EXPERIENCESPrepared for REBEL Industries2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
NEW EXPERIENCESSHELLBACK RUM SAMPLING EXPERIENCE FOR RETAIL SPACES/ A high-quality product trial/ Compact and inexpensive for rapid and expansive deployment/ wet sampling while complying with the laws in various statesA POCKET “SHELLBACK RUM HUT” THAT CAPTURES THE COREEXPERIENCE TO BE ACTIVATED AT SPECIAL EVENTS/ An activation to be at 50+ events/ Easy to transport and set up/ Can be launched with a small budget
IN-STORE SAMPLINGRECLAIMED TEAK COUNTER TOPRECLAIMED SAILCLOTH SCREEN-PRINTED WITH SHELLBACKBRANDING. WRAPS AROUNDINTERNAL FRAME.INTERNAL STORAGEFOR FRIDGE/COOLER,DRINK SUPPLIES, ETCNAUTICAL ROPE ANDEYELETS SECURE THESAILCLOTH TO THEINTERNAL FRAMESPECS :48” L X 24” W X 42” H
IN-STORE SAMPLINGSAILCLOTH ROLLS UPROPE IS WOUND UPCOUNTERTOP AND SHELVINGIS HINGED FOR TRANSPORTFRAME IS DISASSEMBLEDSIMILAR TO A SPEEDRAILSYSTEMDISPLAY IS EASILY DISASSEMBLED FOR TRANSPORT.ALL COMPONENTS FIT INTO A TRAVEL CONTAINER.
EVENT SAMPLINGNAUTICAL ROPE ANDEYELETS SECURE THESAILCLOTH TO THEFRAMESPECS :10’ L X 7’ W X 8’ HRECLAIMED SAILCLOTHSCREEN-PRINTED WITHSHELLBACK BRANDING.WRAPS AROUND FRAMERECLAIMED TEAKCOUNTER TOPSAND SHELVINGSPEEDRAIL FRAMINGSYSTEM LENDS A SAILINGMAST AESTHETIC
EVENT SAMPLINGSAILCLOTH ROLLS UPROPE IS WOUND UPSERVICE FIXTURES FOLD FORTRANSPORT. CAN BE DESIGNEDTO DISASSEMBLE FURTHER.FRAMING SYSTEM ISDISASSEMBLED FORTRANSPORT. CAN BESTORED INSIDE FIXTURES.
ADDITIONAL OPPORTUNITIESSHELLBACK GIVEAWAYS FOR VIPS/ Reclaimed sailcloth bag with Shellback brandingQR takes visitors to the Shellback website witha simple opt-in to receive one Shellback Rum recipea week.Maintains a connection with target audience andalso allows users to submit their own recipes. Canevolve into a contest with winner having their mixfeatured and receiving a trip to an America’s Cuprace, etc.FROM THIS... TO THIS!GET SOCIAL WITH SHELLBACKCUSTOM QR CODES...
CONSUMER ENGAGEMENTWHAT IS A SHELLBACK?Crossing the equator identified Shellbacks as sailors who had gone further. Today’s Shellbackscome from a diverse background. They are fearless and ready to tackle any challenge for amemorable experience no matter how when or where.DRIVERS/ Acheivement/ Emotional/ Interactive/ Sharing a personal and memorable experienceWHAT WE DOCreate a two-way dialogue with our audience in support of Shellback Rum and it’s involvementwith Americas Cup. Inform and surprise consumers with Shellback content.Provide an easy way to learn about Shellbacks heritage and share his or her sampling opinionsand personal stories with friends on social networks - video, images, text, etc - via Shellbackbranded landing pages.
HOW WE DO ITCONSUMER ENGAGEMENTSHELLBACK HERTIAGE/ Brand history/ The Shellback Rum making process/ Involement with Americas CupSHARE YOUR TALE/ Share your personal “shellback” story/ Video testimonials, images, journal entries/ Voting pages to collect feedback+GOALSConnect with our audience on a deeper level with an experience that’s interactive and emotionallyricher. Allow them to contribute and support/congratulation each other for their achievements.TECH/ Tablets embedded into counertop at sampling and events drives Shellback content/ “Share Your Tale” video terminals - think video photobooth - for audience to record and posttheir stories of acheivement, personal growth, overcoming adversity, etc/ All content tagged for social integration via a central cloud service. Able to be activated atmultiple consumer touchpoints in the future/ The fun part - Shellback Rum recipe is suggested to celebrate your accomplishment from thecontent shared - based on keyworks, image colors, video, etc!