And Then What Creative - Ragnar Trail Relay Archway Proposal

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And Then What Creative - Ragnar Trail Relay Archway Proposal

  1. 1. RAGNARTRAILRELAYARCH PROPOSAL2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
  2. 2. Create a start-finish arch for the RAGNAR TRAILSseries with a more natural look and feel VS thecurrent inflatable used for the Road events.PROJECT DRIVERRAGNAR TRAIL RELAY ARCH PROPOSALPrivileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
  3. 3. PRECEDENTSRAGNAR TRAIL RELAY ARCH PROPOSALPrivileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
  4. 4. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.Playing off the antler theme, we create an archassebled from CNC’d wooden antler forms.The arch can be build on a metal framework allowingit to be disassembled for transport and reassembledon site.RAGNAR TRAIL RELAY ARCH PROPOSAL
  5. 5. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.Additional tie-in : Antler-themed “throne” for theleading team.Using the deer head as an icon, wecreate a very large sliceform of adeer’s head. The bottom center ofthe head is cut out for runner toenter the start-finish.A beer sliceform would also fit withthe trail theme and allow forrunners to run beneath and betweenthe legs. The upper area can serve asa viewing or hospitality deck for theevent.RAGNAR TRAIL RELAY ARCH PROPOSAL
  6. 6. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.Keeping with the trails theme, an inflatable arch with two woodland animals - bears shownabove - lifting the RAGNAR icon form the start-finish. This inflatable option allows for easyset up and strike down.RAGNAR TRAIL RELAY ARCH PROPOSAL
  7. 7. TREES Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.RAGNAR TRAIL RELAY ARCH PROPOSAL
  8. 8. CONCEPT Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.SLICEFORMTREEARCHWAYTwo “trees” form the archway. The strucutre is build on a metal framework allowing it to be disassembledfor transport and reassembled on site. Wooden trunk can be carved into by the competitors to “leave theirmark “ on the event. RAGNAR logo hangs from arch.RAGNAR TRAIL RELAY ARCH PROPOSAL
  9. 9. Stacking assembly | Modern Iconography | Totem with photo oppsApplied graphicsTOTEMS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.RAGNAR TRAIL RELAY ARCH PROPOSAL
  10. 10. CONCEPT3PIECETOTEMARCHThe arch is an assmbly of totem poles. An internal metal framework allows it to be disassembled for trans-port and reassembled on site. Modern RAGNAR-specific iconography used on the totems. RAGNAR logohangs from arch.Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.RAGNAR TRAIL RELAY ARCH PROPOSAL
  11. 11. CONCEPTS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of the agency/designer and may not be duplicated, used or disclosed without written consent of the agency/designer.Keep the existing design and apply new material finishes to the arch, i.e. Real Tree patterns, natural rock,etc.RAGNAR TRAIL RELAY ARCH PROPOSAL
  12. 12. CONTACTPHONEEMAILWEBFBstuart@a-t-w-c.coma-t-w-c.comfacebook.com/AndThenWhatCreative323.963.3393Stuart Fingerhut

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