Mobile advertising

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While mobile is growing, businesses are looking for ways to monetize. Mobile advertising is one of them. …

While mobile is growing, businesses are looking for ways to monetize. Mobile advertising is one of them.

Be sure to check out the other presentations we gave at our LBi Client Afternoon.

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Transcript

  • 1. Mobile advertising
  • 2. • • • • •
  • 3. In the future we will make more money from Mobile advertising than online - A guy from Google
  • 4. Source : IAB Mobile workshop
  • 5. Mass Media Everyone has one …. Or more All in one media Personal Allow one to one communication Internet – Radio – TV - Articles Always on 95% never switch off their phone Nomad The right ad in the right location Source : IAB Mobile workshop
  • 6. Source : Wikipedia
  • 7. Source : Apollo Bravo
  • 8. • • • • • • • • • • • • Source : Apollo Bravo
  • 9. • • • Source : IAB Mobile Workshop
  • 10. Mobile ticketing/couponing Source : IAB Mobile Workshop
  • 11. Mobile applications • • • • • • • Source : IAB Mobile Workshop
  • 12. Geo location • • •
  • 13. Source : e-Marketeer
  • 14. Source : Forrester Research European Mobile Forecast, 7/09 (western Europe)
  • 15. Source : Morgan stanley « tech mobile internet report » dec 2009
  • 16. • • • • • • • • •
  • 17. Let’s talk soon! info@lbigroup.be twitter.be/LBi_Belgium lbigroup.be