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<ul><li>Top 10 Tips  for Actionable Analytics John Wyllie, Head of Analytics </li></ul>LBi’s Client Afternoon 4 th  Februa...
<ul><li>What we believe </li></ul>Measure  your site’s effectiveness Report  the relevant information Optimise   your site...
<ul><li>#1 </li></ul><ul><li>So </li></ul>What?
<ul><li>#2 </li></ul><ul><li>Not </li></ul><ul><li>People </li></ul>Technology
<ul><li>#3 </li></ul>Not Push Pull
<ul><li>#4 </li></ul>The Quantify Opportunity
#5 Impact of Measure Changes
<ul><li>#6 </li></ul>And Targets Alerts
<ul><li>#7 </li></ul>Stop Analysing Start Testing
<ul><li>#8 </li></ul>Assign Ownership
<ul><li>#9 </li></ul>Create A Virtual Team
<ul><li>#10 </li></ul>Top Down
<ul><li>#11 </li></ul>Laurence Vandelanotte Strategy and Planning Director [email_address]   Direct: +32 (0) 2 730 83 84 M...
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Top 10 Tips For Actionable Analytics

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Top 10 Tips For Actionable Analytics
LBi Belgium
John Wyllie - Head of Analytics

Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon.

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Top 10 Tips For Actionable Analytics

  1. 1. <ul><li>Top 10 Tips for Actionable Analytics John Wyllie, Head of Analytics </li></ul>LBi’s Client Afternoon 4 th February 2010
  2. 2. <ul><li>What we believe </li></ul>Measure your site’s effectiveness Report the relevant information Optimise your site based on data, not gut-feel Analyse visitor behavior Data trumps intuition
  3. 3. <ul><li>#1 </li></ul><ul><li>So </li></ul>What?
  4. 4. <ul><li>#2 </li></ul><ul><li>Not </li></ul><ul><li>People </li></ul>Technology
  5. 5. <ul><li>#3 </li></ul>Not Push Pull
  6. 6. <ul><li>#4 </li></ul>The Quantify Opportunity
  7. 7. #5 Impact of Measure Changes
  8. 8. <ul><li>#6 </li></ul>And Targets Alerts
  9. 9. <ul><li>#7 </li></ul>Stop Analysing Start Testing
  10. 10. <ul><li>#8 </li></ul>Assign Ownership
  11. 11. <ul><li>#9 </li></ul>Create A Virtual Team
  12. 12. <ul><li>#10 </li></ul>Top Down
  13. 13. <ul><li>#11 </li></ul>Laurence Vandelanotte Strategy and Planning Director [email_address] Direct: +32 (0) 2 730 83 84 Mobile: +32 (0)473 41 20 80 LBi Vorstlaan 191 Bd du Souverain - B-1160 Brussels Contact Us

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