SlideShare a Scribd company logo
1 of 12
Soaring with Eagles




                      1
IT’S ABOUT…
 Developing a Positive Customer
  Relationship
 Making The Best First Impression
 Giving Your Customer The Illusion
  Of Control
                                      2
IT’S ABOUT…
 What To Say – What NOT To Say!
 Upselling Without Selling




                                   3
IT’S ABOUT…
 Reading and Qualifying The
  Customer
 Improving Your Closing Ratio
 Why Price Isn’t Their Main Concern




                                       4
What NOT To Say!




                   5
WHO LOVES TO SELL?


 Most Technicians
Do NOT Like To Sell!


Why?
                          6
There IS Good News
It’s not:
   High Pressure Sales
   Misleading Tactics
   Psychological Trickery
   A Slick Presentation



                             7
RISK IS
  REAL
The biggest barrier is RISK
 It’s the barrier…
  to getting a sale
 It’s the barrier…
  to getting a new customer

                              8
Remember this…
 CHEAP CUSTOMERS ARE
   USUALLY DIFFICULT
 CHEAP CUSTOMERS ARE
   USUALLY UNREASONABLE
 LET YOUR COMPETITION
   HAVE THEM



                          9
DIFFERENTIATION
How are you different from the competition?

7 billion people in the world
315 million people in US
200 million web / blog sites
25 million U.S. Businesses
25,000 + plumbing
companies



                                              10
Using Social Media
Should you use FaceBook, LinkedIn, Twitter, YouTube?



     Who, What, When, Why, Where, How




                                                       11
Want to attend a
“Soaring With Eagles”
   One-day class?
    CALL US TODAY!



      Office:   419-975-9704
      Cell :    419-202-6745
      Fax:      330-319-8217
          Twitter: @hvacpe
     www.mechanicalsmarketing.com
   dick@mechanicalsmarketing.com
                                    12

More Related Content

What's hot

UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...
UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...
UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...Ercan Altuğ YILMAZ
 
Sales & Marketing Summit, 2011
Sales & Marketing Summit, 2011Sales & Marketing Summit, 2011
Sales & Marketing Summit, 2011smsmidsouth
 
Insightful Twitter Gems from our Favorite Sales Experts
Insightful Twitter Gems from our Favorite Sales ExpertsInsightful Twitter Gems from our Favorite Sales Experts
Insightful Twitter Gems from our Favorite Sales ExpertsInsightSquared
 
GSD closing more sales
GSD closing more salesGSD closing more sales
GSD closing more salesLeigh Ashton
 
Presentation training - Best way to tune ur presentation
Presentation training  -  Best way to tune ur presentationPresentation training  -  Best way to tune ur presentation
Presentation training - Best way to tune ur presentationArise Roby
 
Create Predictable, Scalable Sales Revenue
Create Predictable, Scalable Sales RevenueCreate Predictable, Scalable Sales Revenue
Create Predictable, Scalable Sales RevenueJanessa Lantz
 
7 Unconventional Marketing Tactics for Small Businesses
7 Unconventional Marketing Tactics for Small Businesses7 Unconventional Marketing Tactics for Small Businesses
7 Unconventional Marketing Tactics for Small BusinessesDave Marcello
 
Startups and Storytelling (NBTC)
Startups and Storytelling (NBTC)Startups and Storytelling (NBTC)
Startups and Storytelling (NBTC)ME Consulting
 
Ogilvy One the future of selling
Ogilvy One the future of sellingOgilvy One the future of selling
Ogilvy One the future of sellingKoka Sexton 💼
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit HostiMedia Connection
 
Summary of Book: The Experience Design BLUEPRINT by Greg Olson
Summary of Book: The Experience Design BLUEPRINT by Greg OlsonSummary of Book: The Experience Design BLUEPRINT by Greg Olson
Summary of Book: The Experience Design BLUEPRINT by Greg OlsonDelightability, LLC
 
We need a new idea about ideas
We need a new idea about ideasWe need a new idea about ideas
We need a new idea about ideasGareth Kay
 
11 tips for Women Starting their Career
11 tips for Women Starting their Career11 tips for Women Starting their Career
11 tips for Women Starting their CareerXerox Global
 
10 tips to turn your Non Profit into a Brand
10 tips to turn your Non Profit into a Brand10 tips to turn your Non Profit into a Brand
10 tips to turn your Non Profit into a BrandOnkar K. Khullar
 
Benchmarks and metrics
Benchmarks and metricsBenchmarks and metrics
Benchmarks and metricsGAMESbrief
 
Ten dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making gamesTen dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making gamesNicholas Lovell
 
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines TrainingHouston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines TrainingJJ Lassberg
 
140321 Android Bazaar and Conference (sharing)
140321 Android Bazaar and Conference (sharing)140321 Android Bazaar and Conference (sharing)
140321 Android Bazaar and Conference (sharing)Tatsuo Sakamoto
 

What's hot (20)

UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...
UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...
UXAlive Berlin - Does One UX Fits Them All? WELCOME TO THE ERA OF GX: Gamific...
 
Sales & Marketing Summit, 2011
Sales & Marketing Summit, 2011Sales & Marketing Summit, 2011
Sales & Marketing Summit, 2011
 
Insightful Twitter Gems from our Favorite Sales Experts
Insightful Twitter Gems from our Favorite Sales ExpertsInsightful Twitter Gems from our Favorite Sales Experts
Insightful Twitter Gems from our Favorite Sales Experts
 
Five stories
Five storiesFive stories
Five stories
 
GSD closing more sales
GSD closing more salesGSD closing more sales
GSD closing more sales
 
Presentation training - Best way to tune ur presentation
Presentation training  -  Best way to tune ur presentationPresentation training  -  Best way to tune ur presentation
Presentation training - Best way to tune ur presentation
 
Create Predictable, Scalable Sales Revenue
Create Predictable, Scalable Sales RevenueCreate Predictable, Scalable Sales Revenue
Create Predictable, Scalable Sales Revenue
 
7 kisses of death
7 kisses of death7 kisses of death
7 kisses of death
 
7 Unconventional Marketing Tactics for Small Businesses
7 Unconventional Marketing Tactics for Small Businesses7 Unconventional Marketing Tactics for Small Businesses
7 Unconventional Marketing Tactics for Small Businesses
 
Startups and Storytelling (NBTC)
Startups and Storytelling (NBTC)Startups and Storytelling (NBTC)
Startups and Storytelling (NBTC)
 
Ogilvy One the future of selling
Ogilvy One the future of sellingOgilvy One the future of selling
Ogilvy One the future of selling
 
Opening Remarks by Summit Host
Opening Remarks by Summit HostOpening Remarks by Summit Host
Opening Remarks by Summit Host
 
Summary of Book: The Experience Design BLUEPRINT by Greg Olson
Summary of Book: The Experience Design BLUEPRINT by Greg OlsonSummary of Book: The Experience Design BLUEPRINT by Greg Olson
Summary of Book: The Experience Design BLUEPRINT by Greg Olson
 
We need a new idea about ideas
We need a new idea about ideasWe need a new idea about ideas
We need a new idea about ideas
 
11 tips for Women Starting their Career
11 tips for Women Starting their Career11 tips for Women Starting their Career
11 tips for Women Starting their Career
 
10 tips to turn your Non Profit into a Brand
10 tips to turn your Non Profit into a Brand10 tips to turn your Non Profit into a Brand
10 tips to turn your Non Profit into a Brand
 
Benchmarks and metrics
Benchmarks and metricsBenchmarks and metrics
Benchmarks and metrics
 
Ten dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making gamesTen dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making games
 
Houston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines TrainingHouston Inventors Association - Branding Guidelines Training
Houston Inventors Association - Branding Guidelines Training
 
140321 Android Bazaar and Conference (sharing)
140321 Android Bazaar and Conference (sharing)140321 Android Bazaar and Conference (sharing)
140321 Android Bazaar and Conference (sharing)
 

Similar to Soaring With Eagles Linked In

Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2BJazzy Danziger
 
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scalesaastr
 
Take On the Future World of Work with Luanne Tierney
Take On the Future World of Work with Luanne TierneyTake On the Future World of Work with Luanne Tierney
Take On the Future World of Work with Luanne TierneyLisa Carnevale - Thompson
 
Sales Productivity Tips from the Experts
Sales Productivity Tips from the ExpertsSales Productivity Tips from the Experts
Sales Productivity Tips from the ExpertsMark Gibson
 
Newbie to Sales, Distribution and Network Marketing
Newbie to Sales, Distribution and Network MarketingNewbie to Sales, Distribution and Network Marketing
Newbie to Sales, Distribution and Network MarketingZen Reality Realty
 
Brand Storytelling in The Times of Covid
Brand Storytelling in The Times of CovidBrand Storytelling in The Times of Covid
Brand Storytelling in The Times of CovidDiana Yazidjian ✈️
 
Digital Strategy And storytelling - District32 business leaders - doyle buehl...
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Digital Strategy And storytelling - District32 business leaders - doyle buehl...
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Doyle Buehler
 
Guest lecture at IBA Karachi: Social fool or social cool
Guest lecture at IBA Karachi: Social fool or social coolGuest lecture at IBA Karachi: Social fool or social cool
Guest lecture at IBA Karachi: Social fool or social coolMichael Leander
 
Infusionsoft Lifecycle Marketing
Infusionsoft Lifecycle MarketingInfusionsoft Lifecycle Marketing
Infusionsoft Lifecycle MarketingRamon Ray
 
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...Syed Adeel Ahmed
 
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
 
You are Producers not Consumers
You are Producers not ConsumersYou are Producers not Consumers
You are Producers not ConsumersKyle Lacy
 
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
 
John Lusink Sales and Prospecting
John Lusink Sales and ProspectingJohn Lusink Sales and Prospecting
John Lusink Sales and ProspectingJohn Lusink
 
Brand Warfare Presentation
Brand Warfare PresentationBrand Warfare Presentation
Brand Warfare PresentationGert Maes
 
Direct marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, EstoniaDirect marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, EstoniaMichael Leander
 
6 Principles You Need to Know Before Taking the Social Plunge (and introducin...
6 Principles You Need to Know Before Taking the Social Plunge (and introducin...6 Principles You Need to Know Before Taking the Social Plunge (and introducin...
6 Principles You Need to Know Before Taking the Social Plunge (and introducin...Jeff Hilimire
 
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014
My Secret Sauce by Cesar Prato AMA Chapter FIU  Miami October 1st 2014My Secret Sauce by Cesar Prato AMA Chapter FIU  Miami October 1st 2014
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014Cesar Prato
 

Similar to Soaring With Eagles Linked In (20)

Building Brand Love in B2B
Building Brand Love in B2BBuilding Brand Love in B2B
Building Brand Love in B2B
 
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale
10 Ways to Bootstrap to $10M By Doing Things That Don’t Scale
 
Take On the Future World of Work with Luanne Tierney
Take On the Future World of Work with Luanne TierneyTake On the Future World of Work with Luanne Tierney
Take On the Future World of Work with Luanne Tierney
 
Sales Productivity Tips from the Experts
Sales Productivity Tips from the ExpertsSales Productivity Tips from the Experts
Sales Productivity Tips from the Experts
 
Newbie to Sales, Distribution and Network Marketing
Newbie to Sales, Distribution and Network MarketingNewbie to Sales, Distribution and Network Marketing
Newbie to Sales, Distribution and Network Marketing
 
Brand Storytelling in The Times of Covid
Brand Storytelling in The Times of CovidBrand Storytelling in The Times of Covid
Brand Storytelling in The Times of Covid
 
Digital Strategy And storytelling - District32 business leaders - doyle buehl...
Digital Strategy And storytelling - District32 business leaders - doyle buehl...Digital Strategy And storytelling - District32 business leaders - doyle buehl...
Digital Strategy And storytelling - District32 business leaders - doyle buehl...
 
Guest lecture at IBA Karachi: Social fool or social cool
Guest lecture at IBA Karachi: Social fool or social coolGuest lecture at IBA Karachi: Social fool or social cool
Guest lecture at IBA Karachi: Social fool or social cool
 
Infusionsoft Lifecycle Marketing
Infusionsoft Lifecycle MarketingInfusionsoft Lifecycle Marketing
Infusionsoft Lifecycle Marketing
 
How to sell david ogilivy
How to sell david ogilivyHow to sell david ogilivy
How to sell david ogilivy
 
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...
Do not sell Business-Build Trust (Guest Speaker Session at Bahria University ...
 
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...
 
You are Producers not Consumers
You are Producers not ConsumersYou are Producers not Consumers
You are Producers not Consumers
 
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler
 
EIA2019HK - Marketing ABC - Ross Kingland
EIA2019HK -  Marketing ABC - Ross KinglandEIA2019HK -  Marketing ABC - Ross Kingland
EIA2019HK - Marketing ABC - Ross Kingland
 
John Lusink Sales and Prospecting
John Lusink Sales and ProspectingJohn Lusink Sales and Prospecting
John Lusink Sales and Prospecting
 
Brand Warfare Presentation
Brand Warfare PresentationBrand Warfare Presentation
Brand Warfare Presentation
 
Direct marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, EstoniaDirect marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, Estonia
 
6 Principles You Need to Know Before Taking the Social Plunge (and introducin...
6 Principles You Need to Know Before Taking the Social Plunge (and introducin...6 Principles You Need to Know Before Taking the Social Plunge (and introducin...
6 Principles You Need to Know Before Taking the Social Plunge (and introducin...
 
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014
My Secret Sauce by Cesar Prato AMA Chapter FIU  Miami October 1st 2014My Secret Sauce by Cesar Prato AMA Chapter FIU  Miami October 1st 2014
My Secret Sauce by Cesar Prato AMA Chapter FIU Miami October 1st 2014
 

Soaring With Eagles Linked In

  • 2. IT’S ABOUT…  Developing a Positive Customer Relationship  Making The Best First Impression  Giving Your Customer The Illusion Of Control 2
  • 3. IT’S ABOUT…  What To Say – What NOT To Say!  Upselling Without Selling 3
  • 4. IT’S ABOUT…  Reading and Qualifying The Customer  Improving Your Closing Ratio  Why Price Isn’t Their Main Concern 4
  • 5. What NOT To Say! 5
  • 6. WHO LOVES TO SELL? Most Technicians Do NOT Like To Sell! Why? 6
  • 7. There IS Good News It’s not:  High Pressure Sales  Misleading Tactics  Psychological Trickery  A Slick Presentation 7
  • 8. RISK IS REAL The biggest barrier is RISK  It’s the barrier… to getting a sale  It’s the barrier… to getting a new customer 8
  • 9. Remember this…  CHEAP CUSTOMERS ARE USUALLY DIFFICULT  CHEAP CUSTOMERS ARE USUALLY UNREASONABLE  LET YOUR COMPETITION HAVE THEM 9
  • 10. DIFFERENTIATION How are you different from the competition? 7 billion people in the world 315 million people in US 200 million web / blog sites 25 million U.S. Businesses 25,000 + plumbing companies 10
  • 11. Using Social Media Should you use FaceBook, LinkedIn, Twitter, YouTube? Who, What, When, Why, Where, How 11
  • 12. Want to attend a “Soaring With Eagles” One-day class? CALL US TODAY! Office: 419-975-9704 Cell : 419-202-6745 Fax: 330-319-8217 Twitter: @hvacpe www.mechanicalsmarketing.com dick@mechanicalsmarketing.com 12