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Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
Soaring With Eagles Linked In
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Soaring With Eagles Linked In

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Intro to "Soaring With Eagles" - Teaching the Mechanicals trades how to market in the new world!

Intro to "Soaring With Eagles" - Teaching the Mechanicals trades how to market in the new world!

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Transcript

  • 1. Soaring with Eagles 1
  • 2. IT’S ABOUT… Developing a Positive Customer Relationship Making The Best First Impression Giving Your Customer The Illusion Of Control 2
  • 3. IT’S ABOUT… What To Say – What NOT To Say! Upselling Without Selling 3
  • 4. IT’S ABOUT… Reading and Qualifying The Customer Improving Your Closing Ratio Why Price Isn’t Their Main Concern 4
  • 5. What NOT To Say! 5
  • 6. WHO LOVES TO SELL? Most TechniciansDo NOT Like To Sell!Why? 6
  • 7. There IS Good NewsIt’s not: High Pressure Sales Misleading Tactics Psychological Trickery A Slick Presentation 7
  • 8. RISK IS REALThe biggest barrier is RISK It’s the barrier… to getting a sale It’s the barrier… to getting a new customer 8
  • 9. Remember this… CHEAP CUSTOMERS ARE USUALLY DIFFICULT CHEAP CUSTOMERS ARE USUALLY UNREASONABLE LET YOUR COMPETITION HAVE THEM 9
  • 10. DIFFERENTIATIONHow are you different from the competition?7 billion people in the world315 million people in US200 million web / blog sites25 million U.S. Businesses25,000 + plumbingcompanies 10
  • 11. Using Social MediaShould you use FaceBook, LinkedIn, Twitter, YouTube? Who, What, When, Why, Where, How 11
  • 12. Want to attend a“Soaring With Eagles” One-day class? CALL US TODAY! Office: 419-975-9704 Cell : 419-202-6745 Fax: 330-319-8217 Twitter: @hvacpe www.mechanicalsmarketing.com dick@mechanicalsmarketing.com 12

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