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How effective is the combination of your main How effective is the combination of your main Presentation Transcript

  • How effective is the combination of your main product and ancillary texts?
    http://ashleighsa2blog.blogspot.com/
  • The Title of our Documentary
    • ‘Sweet Like Chocolate’, this is the title of our documentary. Its catchy, short and sharp. It is appropriate as it links all of our ancillary texts, the radio advert and print advert, to the documentary itself.
    • Our target audience is mostly girls, as we think that more girls eat chocolate, therefore we made our title appeal to girls, it being ‘Sweet’
    • Also the title of all three products gives the audiences a little sneak peak and idea about what the documentary is going to be about, also its fun and short instead of having something simple such as ‘A documentary about chocolate’, that would be boring and not appeal to nobody therefore the audience would be lost.
  • The Voice-Over
    • The first thing we made sure of was that we had a female voice over because more woman like chocolate than men statistically. We used friendly, lively and happy voice, to go with the relaxing and light hearted subject of the documentary.
    • We used the same voice over in our radio advert as well of the documentary to create the link between the theme and the subject.
    • The dialogue used in the voice over is simple but affective, if the voiceover was too detailed and complicated it would take away the initial meaning of the documentary.
  • Scheduling
    • When we created a questionnaire earlier on in the process of the documentary, we asked the audience which channel they watched the most on TV and the majority of the feedback said that they watch Channel4 the most, therefore we included this in our print advert and broadcasted it on there.
    • Also, it fits well with the schedule because we would put our program on at 8.00pm as our target audience would watch TV at this time and it has a variety of programs broadcasted on it.
  • Slogan
    • Our Slogan was ‘How do you eat yours’ We think its quirky and catchy at the top with all the other slogans of documentaries. Its short and quick so people will remember it.
    • It is keeping the same theme as the Title, ‘Sweet like Chocolate’ as its referring to a Vox Pop we created asking people how they ate there cream egg which played a large part in our finished product.
  • Clips
    • To link the radio advert with our documentary, we used the same interviews and Vox Pops that were used in the documentary to feature in the radio advert but more importantly it gives the audience a small ‘taster’ of what the full documentary will be like.
    • If the audience were to listen to the radio advert and hear something they like the sound of, it will leave them wanting to know more. Therefore this means they will watch our documentary and be interested.
  • Image
    • In our print advert we used the image of a girl who has been obviously eating chocolate and got it all around her mouth and in her teeth, this gives connotations that will appear in the documentary.
    • The documentary itself is about chocolate, so the idea of someone eating chocolate for the print advert is a good and relevant idea.
    • Also, its a picture of a girl, therefore linking with our target audience of woman. Its very fun and light hearted, not serious at all again linking with our documentary,
  • Graphics
    • The graphics we used were very simple, as we didn't want to defer from the actual documentary itself, also they are the same in all of the products.
    • The bright colour of the blue in our graphics is simple, however it attracts the attention of the audience making it affective.
    • The font we used for the name of the interviewee’s is again simple, making it not defer from the interview itself.
  • Themes
    • The colour we used through out of documentary was blue for many reasons. One and most importantly because it was the chosen colour by our target audience in the questionnaire we sent out. Also its a bright colour and fits in well with our documentary, it being a fun and bright subject.
    • All three of our products are a good light hearted mood and all three convey a similar theme though out.
    • The theme of woman is seen throughout our documentary whether it be that we interviewed woman or included Vox Pops or cut aways of women.