Ashtopus Technologies introduces next level of proximity marketing solutions as like "Beacons technology" a low-cost, micro-location-based technology that use Bluetooth low energy (BLE 4.0) for communicating with beacon enabled devices. It help to sharing product sell information and product notification ,new offers attract more costumer and increasing loyalty and building a stronger relationship with them.

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Beacon Technology Proximity
Marketing Solutions

2.  About Proximity Marketing..
 Beacon Proximity Marketing..
 How Does it Work?
 Uses..
 Types of Proximity Marketing..
 Applications & Solutions..
 Opportunities for Retailers
 Conclusion..
PRESENTATION OUTLINE

3. New Generation Proximity Marketing
-Proximity marketing describe new way of advertising and communicate as wireless over
mobile phones and advertising products, special offers ,best deals etc..These messages
are distributed to the nearby shopper’s mobile phones. The reception of these messages
can be decided by the shoppers.
-Proximity marketing close range marketing broadcasting information to use Bluetooth or
WiFi enabled equipment at a particular location and automatic send notification in form of
text, images, audio or video .
-Proximity marketing NexGen Marketing solutions sometimes called it hyperlocal marketing
-Its cellular based new technology run over Wi-Fi or Bluetooth signal.
- The Main Purpose of the proximity marketing connects more customers while they are
near your business or service and spur them into action.

4. What is Beacon Proximity Marketing?

5. How to Achieve Beacon Proximity Marketing ?
- Beacon a small devices are placed as signal transmitters
in space
-Beacons are a system of low-powered transmitters that
enable push notifications to mobile devices running an
application in close proximity.
-The Beacon works on Bluetooth Low Energy (BLE), also
known as Bluetooth Smart iInside nodes use BLE and
Bluetooth classic to enable location-based messaging and
location analytics.
-Smartphones in the range of a transmitter can be
identified
- Information and interaction can be triggered depending
on the location of the smart phone.

6. How does it work?
The Beacons technology is depend on
three basic concepts
 Distance
 Proximity
 Notification
1-Distance-Displaying on the screen of your Smartphone the distance between the beacon and the mobile of
Customers will be able to navigate easily locate and highlight products.
2-Proximity--Through the ability to transmit greeting
messages or information to customers transiting
in the vicinity of your store, you can invite them
to join.
3-Notification--While your customers are browsing
through pre-defined perimeters inside the store, it
will be possible to transmit information about the
products on their screens in real time.

7. What are their uses?
 Retailers leverage the in-store advantage by enabling highly targeted,
on-site communication

8. What are their uses?
 Retailers leverage the in-store advantage by enabling highly targeted,
on-site communication.

9. Types of Proximity Marketing
 Beacon technology big factor of proximity
marketing development in retail marketing it
can be a boon for shoppers and store owners,
consumer savings and increased merchant
sales information to transmit message via Wi-Fi
or Bluetooth.
 There are several types of proximity marketing.
- On-the-spot digital coupons,
- Bar code marketing,
- Wi-Fi/Bluetooth signal marketing, and
- Digital signage

10. Application Areas
There are many application area proximity marketing, and numerous retailers around
the globe are as of now taking point of interest.
Restaurants
Food Chains
In Retail Stores
Malls
Stadiums
Event Halls
Museums
Airports & Metro Rail Systems
Retail Banking
Educational Institutions

11. Beacon Opportunities for Retailers
Beacon help to sharing product sell
information included product
notification ,new offers, deals and
Coupon etc.
 Beacons can also help a retailer recognize, reward
and understand its best customers, increasing
loyalty and building a stronger relationship with
them.
 Beacons are a type of a low-cost, micro-location-
based technology that use Bluetooth low energy
(BLE 4.0) for communicating with beacon enabled
devices

12. Beacon Opportunities for Retailers
 The main idea behind is to provide greater
accessibility and convenience.
 Retail hub where offers and promotion are
sent directly to your customer’s device,
tailored to their needs
 Beacon making it easier to choose what
display, images, video or any other content
you choose to show on mobile.
 Easy accessing or collecting information,
making payments, giving directions,
marketing, or reducing manpower
 Restaurants are trying out new methods for
ordering food, specifically for those with
special instructions or allergies.
 Beacon usage for promotional purposes.

13. Conclusion
Proximity marketing is new way of branding, advertising and marketing retailers
products or sell offer to consumer . A new technology might do the trick in driving up
sales and help build consumer loyalty send business notification at the right place, at the
right time.
Proximity marketing technology is rapidly changing in a world that is heavily reliant on it.
As a result, retailers have to find unique methods of advertising to reach the consumer.
In a day and age where companies are looking for innovative ways to bring customers
through the doors and conventional with a new business idea enhance their customer
experience .
This technique is not just limited to retailers but can extend to restaurant, sports events,
hotels and many other application areas

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Ashtopus Consulting AB
Karl XI gatan 19
222 20 Lund, Sweden
Ashtopus Consulting Pvt Ltd
1590, FF, Madarsa Road,
Kashmere Gate, Delhi 100006, INDIA
info@ashtopus.com
Ajay.sharma@ashtopus.com
www.ashtopustech.com