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Building a Lean Startup

by ashmaurya on Feb 03, 2010

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How I am building a lean startup

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How I am building a lean startup

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Building a Lean Startup — Presentation Transcript

Unique Value Proposition Minimum Viable Product Product/Market Fit Continuous Deployment Freemium What should I measure? Building a Lean Startup Case-study: CloudFire Lean startup Eliminate waste Business Model Five Whys Split-testing Customer Development Landing Pages

What is a Lean Startup? New Product or Service + Eliminate Waste Low-burn startup Speed of iterations is the key to success

Lots of Theory

Practice Trumps Theory • What should I build? • How should I build it? • What should I measure? • What should I optimize ﬁrst?

Case Study Product 1 Product 2

Case Study Product 1 Product 2 BoxCloud Dead-simple ﬁle sharing Release early, release often - Launch, then gather feedback - 80% effort on new features - 2 week release cycles - Lots of metrics - Lots to focus on

Case Study Product 1 Product 2 BoxCloud CloudFire Photo and Video Sharing Dead-simple ﬁle sharing for Busy Parents Release early, release often Lean startup techniques - Launch, then gather feedback - Gather feedback ﬁrst - 80% effort on new features - 20% effort on new features - 2 week release cycles - 1 day release cycles - Lots of metrics - Few key metrics - Lots to focus on - Clearer focus

What should I build ?

What should I build ? Get out of the building

What should I build ? Get out of the building Top 3 Problem Presentations Minimum Viable Product problems

What should I build ? Get out of the building Top 3 Problem Presentations Minimum Viable Product problems Blog Landing Pages

How should I build it ?

How should I build it ? Maximize validated learning BUILD MEASURE LEARN

How should I build it ? Maximize validated learning BUILD MEASURE LEARN Continuous Deployment

How should I build it ? Maximize validated learning BUILD MEASURE LEARN Continuous Split Tests Deployment Usability Tests

What should I measure ?

What should I measure ? 5 key actionable metrics Acquisition Analytics tools Conversion Dashboard Activation Retention Referral Revenue

What should I optimize (ﬁrst) ?

What should I optimize (ﬁrst) ? Product/Market Fit is the ﬁrst thing that matters

What should I optimize (ﬁrst) ? Product/Market Fit is the ﬁrst thing that matters Acquisition Activation Retention Product/Market Fit Then scale Referral Revenue

What should I optimize (ﬁrst) ? Product/Market Fit is the ﬁrst thing that matters Acquisition Activation Retention Product/Market Fit Then scale Referral Revenue 20% new features 80% existing features

What have I learned ?

What have I learned ? Test everything you think you know

What have I learned ? Test everything you think you know lean startup Less code More learning Less delusion More reality checks Less burn More chance of success

What have I learned ? Test everything you think you know lean startup Less code More learning Less delusion More reality checks Less burn More chance of success blog: http://www.ashmaurya.com twitter: ashmaurya

jazzman1980 Thx, introduced me very fast to lean startup concepts. 7 months ago

Are you sure you want to Yes No

Jorge Luis Mateu , Estudiante at Universidad Nacional de la Plata exellent presentation. Congratulations.

TO FAVORITES

PD: I invite you to see my presentation, please add me to favorites.

click at this presentation:

http://www.slideshare.net/Jorgeluismateu/gran-idea-de-negocio. thanks for all. 2 years ago

Pankaj Jain , Jack of All Trades at TLabs great presentation. 2 years ago

Vamshi Sriperumbudur , Head of Marketing at Dyyno great preso - download fails! 2 years ago

Building a Lean Startup

by ashmaurya on Feb 03, 2010

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Building a Lean Startup — Presentation Transcript