2. About Ashley Northington
Ashley Northington is determined to help people, organizations
and brands share their stories with the world. She is an award-
winning public relations consultant, entrepreneur, writer and media
connoisseur. She is the founder and director of the boutique public
relations firm,
DENOR Brands & Public Relations.
ASH L EYN ORTH IN GTON .C OM
3. We’re here to learn how to
in a way that allows you to
WHY ARE WE HERE?
LEVERAGE LINKEDIN
grow your business.
4. BEST TYPES
OF CONTENT?
LEVERS FOR SUCCESS?
WHAT IS IT? WHY IS IT HELPFUL?
LinkedIn is the world’s largest
professional network on the Internet
with more than 250 million members
in over 200 countries and territories.
Executives from all Fortune 500
companies are members. LinkedIn
gives you an opportunity to showcase
your personal brand and share your
expertise, skillset, and knowledge in a
valuable way.
Thoughtful posts relevant to your
profession, along with articles, blogs
and news about industry events.
Sales-related content is NOT advised.
Making recommendations,
endorsing your connections and
asking for recommendations. Real
power is in groups.
5. YOUR PERSONAL BRAND
LinkedIn allows professionals the
opportunity to become ambassadors for
their own personal brands.
PERSONAL BRANDING IS NECESSARY FOR ALL
ENTREPRENEURS AND SMALL BUSINESS OWNERS.
6. YOUR PERSONAL BRAND
Developing a strong personal brand is essentially
developing a clear message about:
You can tailor your LinkedIn profile
to showcase your personal brand.
WHO YOU ARE WHO YOU HELP
HOW YOU HELP THEM RESULTS IN DOING IT
7. ASH L EYN ORTH IN GTON .C OM
ALL-STAR PROFILE TIPS
Today, we’re going to go over a few crucial tips that will help you
enhance your existing profile on LinkedIn so that you can enhance
your personal brand and become a LinkedIn All Star.
8. Use the summary section to let people know how
amazing you are.
This summary gives people the quick rundown about
who you are and what you do without having to
digest all the other details in your profile.
ALL-STAR PROFILE TIPS
1TELL PEOPLE
YOU’RE AWESOME
9. ASH L EYN ORTH IN GTON .C OM
AT-HOME ACTIONABLE
Develop a short summary about yourself. Use keywords to
punctuate important details about your services and
experiences. Be sure to include the following:
Who You Are.
Who You Help.
How You Help Them.
Your Results.
10. ALL-STAR PROFILE TIPS
Customize your URL so that people can
locate your public profile quickly.
Use this URL in your e-mail signature and
on other personal brand social networks.
2MAKE YOURSELF
EASY TO FIND
From http://www.linkedin.com/pub/your-name-here/6/7a1/5b5
To http://www.linkedin.com/in/ashleynorthington
11. Let’s customize your public profile URL
so people can connect with you easily.
ASH L EYN ORTH IN GTON .C OM
IT’S ACTION TIME!
12. CUSTOMIZE YOUR LINKEDIN URL
Step 1
Under “Profile,” click “Edit My Profile.”
Step 2
Next to the blue button that states: “View Profile As” is an arrow, or an
upside down triangle. Click the arrow/triangle.
Step 3
Select “Manage Public Profile Settings” from the dropdown menu.
Step 4
In the right-hand column, look for the Customize Your Public Profile URL.
Step 5
Enter your name as the ending of the URL.
13. ALL-STAR PROFILE TIPS
Join relevant groups that are important in your industry.
This will give you insight into the trends on what is happening in
your industry. You can also make valuable connections with
clients and/or partners.
3GET
SOCIAL!
14. Let’s search and find five groups that are
relevant to your industry and ask to join them.
ASH L EYN ORTH IN GTON .C OM
IT’S ACTION TIME!
15. SEARCHING FOR GROUPS
Step 1
Under Interests, click Groups.
Step 2
In the search bar, type in keywords that are relevant to your industry.
Step 3
Scroll down the page, until you see groups that interest you.
Step 4
Hit the blue Join button to join any group that interests you.
16. ALL-STAR PROFILE TIPS
Become active in your groups. Follow interesting
discussions, and share your own feedback.
Ask your own burning questions and watch the
answers come in!
4GET
ACTIVE!
17. Let’s select ONE group and post an
industry-specific question in it.
ASH L EYN ORTH IN GTON .C OM
IT’S ACTION TIME!
18. ALL-STAR PROFILE TIPS
Endorsements are a way to endorse, or ‘co-sign’
your connections’ skills with just one click.
This is a great to engage with your connections.
Also, it’s possible you’ll get an endorsement in
return.
5ENDORSE
PEOPLE
19. ASH L EYN ORTH IN GTON .C OM
AT-HOME ACTIONABLE
Select a few people with whom you are
connected, and endorse their skills.
ENDORSE PEOPLE
20. ALL-STAR PROFILE TIPS
Recommendations are like testimonials.
You can compliment your contacts by providing
them a recommendation about your experience
or knowledge of their work.
These recommendations are public.
6MAKE
RECOMMENDATIONS
21. ASH L EYN ORTH IN GTON .C OM
AT-HOME ACTIONABLE
Let’s select ONE person whose work
you are familiar with, and write a
recommendation about them.
MAKE A RECOMMENDATION
22. ASH L EYN ORTH IN GTON .C OM
IT’S ACTION TIME!
Let’s select ONE person in your connections,
and ask for a recommendation from them.
23. ALL-STAR PROFILE TIPS
Step 1: Move your cursor over your photo in the top right of your homepage and select Privacy &
Settings. You may be prompted to sign in; do so.
Step 2: Under the Helpful Links section, select Manage your recommendations.
Step 3: Click theAsk for recommendations tab at the top of the page.
Step 4: Follow the prompts to request the recommendation.
Step 5: Click Send.
Note: You can request a recommendation from up to 3 connections at once.
6ASK FOR
RECOMMENDATIONS
24. ALL-STAR PROFILE TIPS
Go beyond promotional updates to share quality
content on topics vital to your audience’s interests.
Set out to enlighten, sharing information that
demonstrates your expertise and establishes you and
your brand as an industry authority.
7SHARE
QUALITY CONTENT
25. Great LINKEDIN content
A PICTURE IS WORTH
A THOUSAND WORDS
KEEP IT SHORT
Wall posts with photos
get a 39% higher
interaction rate
Posts with 80 characters or less
get 23% higher
interaction rates
ASK YOUR AUDIENCE
A QUESTION
Posts that specifically ask
for shares receive
7X more shares.
Posts that contain questions
generate a 92%
higher comment rate.
ASK FOR WHAT YOU WANTl ? `
KKA
26. DAILY CONTENT
WEEKLY CONTENT
MONTHLY CONTENT
QUATERLY CONTENT
YEARLY CONTENT
Examples: Post a status update, share a
news article or blog, pose a question on
Facebook, post a photo quote
Examples: a blog post, a how-to article, a
series of blog posts, a video
Examples: Profiles, video interviews, online case studies,
archive your presentations to SlideShare or Scribd and
share the link, e-newsletter, podcast, customer success
story, online magazine
Examples: a webinar, an ebook, a white
paper or special report giveaway
Examples: a conference, live or virtual event (record the
sessions to repurpose as blog posts or videos later), annual
white paper/ebook, annual report, annual “guide to xyz”
CREATE YOUR OWN
27. Write down the types of content you think
you’d like to post on LinkedIn.
ASH L EYN ORTH IN GTON .C OM
IT’S ACTION TIME!
28. DO
Connect with people you have met in real
life.
Share news and events related to your
industry, profession or business.
Connect with people and businesses with
common interests, work history and/or
goals.
Complete your profile with as much
valuable information as possible. Include
volunteer history, board memberships,
white papers, certifications, and other
special skills.
29. Don’t
E-mail (or inbox) people you don’t know or
people with whom you have no shared
interests or commonalities.
Send out promotional messages, flyers or
other promo materials.
Endorse or recommend people whose work
you are not familiar with.
Request to connect with people you have not
met in real life, or with whom you have no
shared interests or commonalities.
30. ALL-STAR PROFILE TIPS
Establish a page to engage followers with
company news, updates, events and relevant
content.
7LAUNCH A
BUSINESS PAGE
LAUCH A BUSINESS PAGE PAGE REQUIREMENTS
31. COMPANY PAGE BENEFITS
Improved search engine rankings as
LinkedIn pages often perform well in
company searches.
Lead generation opportunities from your
content marketing.
50% of LinkedIn members are more likely
to purchase from companies with whom
they engage on LinkedIn.
Place for followers to keep up with
company news, happenings, an other
events.
