1. Promote your event on social media before, during, and after the event by creating a Facebook event page, scheduling tweets with hashtags and photos, and livestreaming parts of the event. 2. Develop graphics and enter event details on the Facebook page, including location, date, time, and cover photo. Invite friends and allow them to invite others. 3. During the event, post updates, photos, and videos on social media to engage those who can't attend and share what's happening. Use tools like Facebook Live and Instagram Stories. 4. After the event, thank attendees and encourage feedback. Share a photo album and any videos to recap the event for those who missed it.