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Water Use Efficiency in Orange County 
American Society of Civil Engineers 
The Drought and OC Water Infrastructure Seminar 
October 2014 
Joe Berg 
Water Efficiency Programs Manager
Presentation Content 
• 
Who is the Municipal Water District of Orange County 
• 
Why Water Use Efficiency 
• 
Orange County Water Use Efficiency Master Plan 
• 
OC Regional Alliance for 20% by 2020 
• 
Regional Rebate Programs
Municipal Water District of Orange County, California 
Water wholesaler and resource planning agency 
• 
Ensure a reliable supply of imported water 
• 
28 cities/retail water agencies Governed by seven-member elected board of directors Service area: 600 sq. miles Service area population: 
• 
Nearly 2.3 million
Background – Why Water Use Efficiency? 
• 
California Constitution: Article 10 Water – 
 
“……waste or unreasonable use ….. be prevented, and that the conservation of such waters is to be exercised” 
• 
Water Demand Management Measures: Water Management Grant or Loan Funds (2007, AB 1420) – 
 
Conditions eligibility for water management grants or loans 
• 
The Water Conservation Act of 2009 (SBx 7-7) – 
 
Requires urban retail water providers to achieve a 20% reduction in per capita water use by 2020
Background – Why Water Use Efficiency? (continued) 
• 
It is part of Southern California’s Integrated Resources Plan for water supply reliability 
• 
It is the least expensive water supply opportunity in OC 
• 
It provides multiple benefits: 
 
Energy savings 
 
Dry-weather runoff reduction 
 
Non-point source pollution prevention 
• 
It helps to manage water supply costs to water agencies and consumers
What is a Water Use Efficiency Master Plan? 
A 5-year road map for implementation of cost-effective, stakeholder-supported, water use efficiency programs for Orange County, California
Process for Developing the Master Plan 
Steps 
• 
Hired a Technical Consultant and Facilitator 
• 
Held three stakeholder meetings to gather input 
• 
Utilized the Alliance for Water Efficiency Water Conservation Tracking Tool 
Themes 
• 
Rigorous Analytics and Open Process 
• 
Participatory 
•Transparent and Empirical Planning Basis
Program Evaluation Criteria 
Criteria considered in selecting Programs 
• 
Cost – Effectiveness from different perspectives 
• 
Certainty of Savings—Measurement, Evaluation, and Verification 
• 
Innovation—Breaks new ground, removes implementation uncertainty, transforms market 
• 
Market Potential – Possible savings based on segment 
• 
Ease of Implementation, Adaptability 
• 
Potential for Future Grant Funding 
• 
Complies with Local, State, and Federal 
• 
Collaboration — Avoids mandates, empowers implementers 
• 
Broad Support – Water agencies, customers, stakeholders, builds a common understanding of WUE in OC
Past Achieved Program Activity 
$- 
$1,000,000 
$2,000,000 
$3,000,000 
$4,000,000 
$5,000,000 
$6,000,000 
$7,000,000 
$8,000,000 
$9,000,000 
$10,000,000 
Incentive Funds ($) 
Incentive Funds by Sector 
Landscape 
CII 
Residential
Understanding Demand: Use by Market Sector 
Customer Class 
Share (%) 
Demand (AF) 
Number of Accounts 
Single Family 
Indoor and Outdoor 
43.9% 
237,658 
612,389 
Multi-Family 
Indoor and Outdoor 
15.8% 
85,462 
65,026 
Commercial, Industrial and Institutional 
Indoor and Outdoor 
21.5% 
116,226 
63,426 
Dedicated Irrigation 
6.0% 
32,638 
12,680 
Recycled 
6.7% 
36,010 
7,597 
Non-Revenue Water 
6.1% 
32,982 
Total 
540,976 
761,118 
Source: Orange County Water Suppliers Water Rates and Financial Information (2011) MWDOC
Indoor vs Outdoor Water Use 
Average Annual Water Demand 
Percent 
Indoor 
309,667 
52% 
Outdoor 
291,227 
48% 
010,00020,00030,00040,00050,00060,00070,000JanFebMarAprMayJunJulAugSepOctNovDec AF Total Use (5 Year Average) Total UseMin MonthIndoorWinter IrrigationIndoor
$1,679 
$1,025 
$910 
$608 
$505 
$487 
$429 
$423 
$406 
$379 
$355 
$272 
$272 
$271 
$271 
$268 
$259 
$256 
$256 
$249 
$249 
$249 
$248 
$230 
$222 
$185 
$180 
$134 
$101 
$91 
$- 
$200 
$400 
$600 
$800 
$1,000 
$1,200 
$1,400 
$1,600 
$1,800 
So Cal WaterSmart_Turf Removal 
Spray to Drip Program 
SoCal WaterSmart Air Cooled Ice Machines, CII 
Water Budget Calculator Irrigation Schedule Modification 
Water Smart Hotel Program 
Water Loss Control - High* 
Urinal Valve Retrofit Program 
SoCal WaterSmart WBIC >= 1 Acre, Res 
SoCal WaterSmart HE Clothes Washer, Res 
Water Loss Control - Low* 
Spray Head Incentive, Pressure Regulating Body for nozzles 
SoCal WaterSmart Connectionless Food Steamer (per Compartment), CII 
SoCal WaterSmart WBIC, CII 
SoCal WaterSmart WBIC <1 Acre, Res 
Smart Timer Home Certification 
SoCal WaterSmart HET (Flushometer), CII 
SoCal WaterSmart Dry-Vacuum Pumps, CII 
SoCal WaterSmart HE Nozzle, Res 
SoCal WaterSmart HE Pop Up Spray Heads, CII 
WaterSmart Industrial Program 
Large Landscape Customized Incentive 
Industrial Pay for Performance 
SoCal WaterSmart Cooling Tower Conductivity Controller, CII 
SoCal WaterSmart Cooling Tower pH Controller, CII 
SoCal WaterSmart Laminar Flow Restrictors, CII 
SoCal WaterSmart UL or Zero Water Urinal (Retrofit), CII 
FreeSprinklerNozzle.com Voucher Program 
SoCal WaterSmart HET (Tank-Type), CII 
SoCal WaterSmart HE Large Rotary Nozzles (Set of 2), CII 
SoCal WaterSmart In-Stem Flow Regulators, CII 
Conservation Activities Sorted by Unit Cost ($ per acre foot saved) 
Cost Effectiveness Analysis-Existing Programs
Program Implementation Approaches 
CII 
Landscape 
Residential 
Utilities Operations 
Water Savings 
Perform. Based Incentives 
Device Rebates 
Audits & Education
Historical Active Savings by Sector 
- 
5,000 
10,000 
15,000 
20,000 
25,000 
1990 
1991 
1992 
1993 
1994 
1995 
1996 
1997 
1998 
1999 
2000 
2001 
2002 
2003 
2004 
2005 
2006 
2007 
2008 
2009 
2010 
2011 
2012 
Acre Feet 
Historical Active Savings by Sector 
Landscape_All 
CII 
Residential 
Landscape grouped across CII and Residential
Orange County Water Use Efficiency Goal Metropolitan Integrated Resources Plan (IRP) 
- 
50,000 
100,000 
150,000 
200,000 
250,000 
300,000 
2012 
2020 
2030 
107,041 
54,097 
22,015 
Acre-Feet 
Recycled Water 
Passive Savings 
Active Savings 
IRP 20x2020 Goal 
OC Share of MWD IRP Goal 
Orange County Actual (1) 
(1) Represents today’s achievements in recycled water and water use efficiency from a base year of 1990.
0 
500 
1000 
1500 
2000 
2500 
3000 
3500 
4000 
Water Savings (Acre-Feet) 
Orange County WUE Master Plan FY 13-14 Annual Update Active Water Savings 
Single Family 
Irrigation 
Commercial 
$452/AF 4:1 B/C 
$375/AF 4:1 B/C
0 
2000 
4000 
6000 
8000 
10000 
12000 
FY 13-14 
Goal 
FY 13-14 
Actual 
Lifetime Water Savings 
(Acre-Feet) 
Orange County WUE Master Plan FY 13-14 Annual Update FY 13-14 Lifetime Active Water Savings 
Commercial 
Top Interventions: 
- High Efficiency Toilet, Tank Type 
(963 AF) 
- Industrial Process Improvement 
(450 AF) 
- UL/Zero Water Urinals (118 AF) 
Irrigation 
Top Devices: 
- Rotating Nozzles (1,227 AF) 
- Turf Removal (592 AF) 
- HOA Landscape Budget Reports 
(484 AF)
Orange County Regional Alliance Under SBx 7-7 18
Regional Alliance Under SBx7-7 
• 
Under SBx7-7 (20% by 2020) retail water suppliers are able to join one or more Regional Alliances 
• 
Benefits of a Regional Alliance 
 
It serves as an insurance policy for local compliance 
 
No added risk to retail agencies 
 
The entire Alliance benefits from regional investments such as conservation & recycled water 
 
Regional Alliance reporting can be done by MWDOC 
 
MWDOC provides annual monitoring for Regional Alliance and individual retail agency compliance 19
Calculating a Regional Alliance 
• 
Two step process to calculate a regional compliance target 
1. 
Each retail water agency must first calculate their individual target 
2. 
Individual targets are then weighted by population and averaged over the Regional Alliance 20
Determining Compliance 
• 
Provides multiple ways to win 
• 
If the Regional Alliance successfully meets its compliance target 
 
All agencies in the alliance are deemed compliant regardless of individual performance 
• 
If the Regional Alliance fails to meet its compliance target 
 
Each individual supplier will have an opportunity to meet their targets individually 21
Data Reporting for a Regional Alliance 
• 
The OC Regional Alliance is included in MWDOC’s regional UWMP 
 
MWDOC provides all the required reporting, and retail agencies simply cite that they are part of the Regional Alliance in their individual UWMPs 
 
Retail agencies in the OC Regional Alliance may chose to report their individual performance and activities 22
201 
180 
186 
187 
187 
197 
203 
182 
191 
199 
187 
191 
182 
189 
177 
179 
193 
184 
173 
155 
142 
142 
144 
143 
176 
158 
100 
120 
140 
160 
180 
200 
220 
Gallons Per Capita Day 
Fiscal Year Ending 
GPCD 
Interim SB7x7 Target (2015) 
Final SB7x7 Target (2020) 
Base Daily Per Capita Water Use 
Orange County Regional Alliance 2014 Progress Report
REBATES & EDUCATION PROGRAMS
25 
Smart Timer Rebate Program 
• 
Provides rebate incentives to install automated self-adjusting, weather-based or soil-moisture- sensor based controllers 
• 
Residential Smart Timer Rebate Levels: 
 
Up to $380 per Smart Timer installed 
• 
Commercial Smart Timer Rebate Levels: 
 
$35/station based on clock capacity
26 
Rotating Nozzle Rebate Program 
• 
Distribution Uniformity Improvement Incentive 
•Replacement nozzle for spray heads 
•Rebate per nozzle = minimum $4 
depending on retail water agency 
•15 nozzle minimum per site
27 
Turf Removal Rebate Program 
• 
Turf removal and replace with California Friendly plants and permeable surfaces 
• 
Rebate amount in Orange County 
 
$2.00 per square foot 
• 
Requires mandatory pre- and post-construction inspections
28 
Rain Barrels 
• 
Encourage the perspective that rain is a water source 
• 
Gateway product, visual prompt, reaches all ages 
 
Capture rainwater instead of letting it run off the property into storm drain 
• 
Rebate amount: $75 per rain barrel 
 
Minimum 50 gallons per barrel 
 
Up to four barrels per site
Toilet and Clothes Washer Rebates 
• 
High Efficiency Toilets 
 
Performance Tested (1.28 gallons /flush) 
• 
$100 Rebate / Toilet 
– 
Commercial, Multi-Family, Single-Family 
• 
Ultra High Efficiency Toilets 
 
Performance Tested (1.06 gallons / flush) 
• 
$145 Rebate / Toilet 
– 
Multi-Family In-Unit Only (as a bulk retrofit) 
• 
High Efficiency Clothes Washer 
 
Water Factor of 4.0 or Less 
• 
$85 Rebate / Washer 
– 
Multi-Family In-Unit and Single-Family
Where to Go 
• 
For more information or to apply for rebates, go to: 
www.ocwatersmart.com
Landscape Surveys and Classes 31 
www.bewatersmart.com
Home Water Surveys 
www.ocwatersmart.com
Program Funding Provided By:
Questions? 
Contact Information 
Joe Berg 
Water Use Efficiency Programs Manager 
(714) 593-5008 
jberg@mwdoc.com

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Water Use Efficiency in Orange County, by Joe Berg | Municipal Water District of Orange County

  • 1. Water Use Efficiency in Orange County American Society of Civil Engineers The Drought and OC Water Infrastructure Seminar October 2014 Joe Berg Water Efficiency Programs Manager
  • 2. Presentation Content • Who is the Municipal Water District of Orange County • Why Water Use Efficiency • Orange County Water Use Efficiency Master Plan • OC Regional Alliance for 20% by 2020 • Regional Rebate Programs
  • 3. Municipal Water District of Orange County, California Water wholesaler and resource planning agency • Ensure a reliable supply of imported water • 28 cities/retail water agencies Governed by seven-member elected board of directors Service area: 600 sq. miles Service area population: • Nearly 2.3 million
  • 4. Background – Why Water Use Efficiency? • California Constitution: Article 10 Water –  “……waste or unreasonable use ….. be prevented, and that the conservation of such waters is to be exercised” • Water Demand Management Measures: Water Management Grant or Loan Funds (2007, AB 1420) –  Conditions eligibility for water management grants or loans • The Water Conservation Act of 2009 (SBx 7-7) –  Requires urban retail water providers to achieve a 20% reduction in per capita water use by 2020
  • 5. Background – Why Water Use Efficiency? (continued) • It is part of Southern California’s Integrated Resources Plan for water supply reliability • It is the least expensive water supply opportunity in OC • It provides multiple benefits:  Energy savings  Dry-weather runoff reduction  Non-point source pollution prevention • It helps to manage water supply costs to water agencies and consumers
  • 6. What is a Water Use Efficiency Master Plan? A 5-year road map for implementation of cost-effective, stakeholder-supported, water use efficiency programs for Orange County, California
  • 7. Process for Developing the Master Plan Steps • Hired a Technical Consultant and Facilitator • Held three stakeholder meetings to gather input • Utilized the Alliance for Water Efficiency Water Conservation Tracking Tool Themes • Rigorous Analytics and Open Process • Participatory •Transparent and Empirical Planning Basis
  • 8. Program Evaluation Criteria Criteria considered in selecting Programs • Cost – Effectiveness from different perspectives • Certainty of Savings—Measurement, Evaluation, and Verification • Innovation—Breaks new ground, removes implementation uncertainty, transforms market • Market Potential – Possible savings based on segment • Ease of Implementation, Adaptability • Potential for Future Grant Funding • Complies with Local, State, and Federal • Collaboration — Avoids mandates, empowers implementers • Broad Support – Water agencies, customers, stakeholders, builds a common understanding of WUE in OC
  • 9. Past Achieved Program Activity $- $1,000,000 $2,000,000 $3,000,000 $4,000,000 $5,000,000 $6,000,000 $7,000,000 $8,000,000 $9,000,000 $10,000,000 Incentive Funds ($) Incentive Funds by Sector Landscape CII Residential
  • 10. Understanding Demand: Use by Market Sector Customer Class Share (%) Demand (AF) Number of Accounts Single Family Indoor and Outdoor 43.9% 237,658 612,389 Multi-Family Indoor and Outdoor 15.8% 85,462 65,026 Commercial, Industrial and Institutional Indoor and Outdoor 21.5% 116,226 63,426 Dedicated Irrigation 6.0% 32,638 12,680 Recycled 6.7% 36,010 7,597 Non-Revenue Water 6.1% 32,982 Total 540,976 761,118 Source: Orange County Water Suppliers Water Rates and Financial Information (2011) MWDOC
  • 11. Indoor vs Outdoor Water Use Average Annual Water Demand Percent Indoor 309,667 52% Outdoor 291,227 48% 010,00020,00030,00040,00050,00060,00070,000JanFebMarAprMayJunJulAugSepOctNovDec AF Total Use (5 Year Average) Total UseMin MonthIndoorWinter IrrigationIndoor
  • 12. $1,679 $1,025 $910 $608 $505 $487 $429 $423 $406 $379 $355 $272 $272 $271 $271 $268 $259 $256 $256 $249 $249 $249 $248 $230 $222 $185 $180 $134 $101 $91 $- $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 So Cal WaterSmart_Turf Removal Spray to Drip Program SoCal WaterSmart Air Cooled Ice Machines, CII Water Budget Calculator Irrigation Schedule Modification Water Smart Hotel Program Water Loss Control - High* Urinal Valve Retrofit Program SoCal WaterSmart WBIC >= 1 Acre, Res SoCal WaterSmart HE Clothes Washer, Res Water Loss Control - Low* Spray Head Incentive, Pressure Regulating Body for nozzles SoCal WaterSmart Connectionless Food Steamer (per Compartment), CII SoCal WaterSmart WBIC, CII SoCal WaterSmart WBIC <1 Acre, Res Smart Timer Home Certification SoCal WaterSmart HET (Flushometer), CII SoCal WaterSmart Dry-Vacuum Pumps, CII SoCal WaterSmart HE Nozzle, Res SoCal WaterSmart HE Pop Up Spray Heads, CII WaterSmart Industrial Program Large Landscape Customized Incentive Industrial Pay for Performance SoCal WaterSmart Cooling Tower Conductivity Controller, CII SoCal WaterSmart Cooling Tower pH Controller, CII SoCal WaterSmart Laminar Flow Restrictors, CII SoCal WaterSmart UL or Zero Water Urinal (Retrofit), CII FreeSprinklerNozzle.com Voucher Program SoCal WaterSmart HET (Tank-Type), CII SoCal WaterSmart HE Large Rotary Nozzles (Set of 2), CII SoCal WaterSmart In-Stem Flow Regulators, CII Conservation Activities Sorted by Unit Cost ($ per acre foot saved) Cost Effectiveness Analysis-Existing Programs
  • 13. Program Implementation Approaches CII Landscape Residential Utilities Operations Water Savings Perform. Based Incentives Device Rebates Audits & Education
  • 14. Historical Active Savings by Sector - 5,000 10,000 15,000 20,000 25,000 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Acre Feet Historical Active Savings by Sector Landscape_All CII Residential Landscape grouped across CII and Residential
  • 15. Orange County Water Use Efficiency Goal Metropolitan Integrated Resources Plan (IRP) - 50,000 100,000 150,000 200,000 250,000 300,000 2012 2020 2030 107,041 54,097 22,015 Acre-Feet Recycled Water Passive Savings Active Savings IRP 20x2020 Goal OC Share of MWD IRP Goal Orange County Actual (1) (1) Represents today’s achievements in recycled water and water use efficiency from a base year of 1990.
  • 16. 0 500 1000 1500 2000 2500 3000 3500 4000 Water Savings (Acre-Feet) Orange County WUE Master Plan FY 13-14 Annual Update Active Water Savings Single Family Irrigation Commercial $452/AF 4:1 B/C $375/AF 4:1 B/C
  • 17. 0 2000 4000 6000 8000 10000 12000 FY 13-14 Goal FY 13-14 Actual Lifetime Water Savings (Acre-Feet) Orange County WUE Master Plan FY 13-14 Annual Update FY 13-14 Lifetime Active Water Savings Commercial Top Interventions: - High Efficiency Toilet, Tank Type (963 AF) - Industrial Process Improvement (450 AF) - UL/Zero Water Urinals (118 AF) Irrigation Top Devices: - Rotating Nozzles (1,227 AF) - Turf Removal (592 AF) - HOA Landscape Budget Reports (484 AF)
  • 18. Orange County Regional Alliance Under SBx 7-7 18
  • 19. Regional Alliance Under SBx7-7 • Under SBx7-7 (20% by 2020) retail water suppliers are able to join one or more Regional Alliances • Benefits of a Regional Alliance  It serves as an insurance policy for local compliance  No added risk to retail agencies  The entire Alliance benefits from regional investments such as conservation & recycled water  Regional Alliance reporting can be done by MWDOC  MWDOC provides annual monitoring for Regional Alliance and individual retail agency compliance 19
  • 20. Calculating a Regional Alliance • Two step process to calculate a regional compliance target 1. Each retail water agency must first calculate their individual target 2. Individual targets are then weighted by population and averaged over the Regional Alliance 20
  • 21. Determining Compliance • Provides multiple ways to win • If the Regional Alliance successfully meets its compliance target  All agencies in the alliance are deemed compliant regardless of individual performance • If the Regional Alliance fails to meet its compliance target  Each individual supplier will have an opportunity to meet their targets individually 21
  • 22. Data Reporting for a Regional Alliance • The OC Regional Alliance is included in MWDOC’s regional UWMP  MWDOC provides all the required reporting, and retail agencies simply cite that they are part of the Regional Alliance in their individual UWMPs  Retail agencies in the OC Regional Alliance may chose to report their individual performance and activities 22
  • 23. 201 180 186 187 187 197 203 182 191 199 187 191 182 189 177 179 193 184 173 155 142 142 144 143 176 158 100 120 140 160 180 200 220 Gallons Per Capita Day Fiscal Year Ending GPCD Interim SB7x7 Target (2015) Final SB7x7 Target (2020) Base Daily Per Capita Water Use Orange County Regional Alliance 2014 Progress Report
  • 25. 25 Smart Timer Rebate Program • Provides rebate incentives to install automated self-adjusting, weather-based or soil-moisture- sensor based controllers • Residential Smart Timer Rebate Levels:  Up to $380 per Smart Timer installed • Commercial Smart Timer Rebate Levels:  $35/station based on clock capacity
  • 26. 26 Rotating Nozzle Rebate Program • Distribution Uniformity Improvement Incentive •Replacement nozzle for spray heads •Rebate per nozzle = minimum $4 depending on retail water agency •15 nozzle minimum per site
  • 27. 27 Turf Removal Rebate Program • Turf removal and replace with California Friendly plants and permeable surfaces • Rebate amount in Orange County  $2.00 per square foot • Requires mandatory pre- and post-construction inspections
  • 28. 28 Rain Barrels • Encourage the perspective that rain is a water source • Gateway product, visual prompt, reaches all ages  Capture rainwater instead of letting it run off the property into storm drain • Rebate amount: $75 per rain barrel  Minimum 50 gallons per barrel  Up to four barrels per site
  • 29. Toilet and Clothes Washer Rebates • High Efficiency Toilets  Performance Tested (1.28 gallons /flush) • $100 Rebate / Toilet – Commercial, Multi-Family, Single-Family • Ultra High Efficiency Toilets  Performance Tested (1.06 gallons / flush) • $145 Rebate / Toilet – Multi-Family In-Unit Only (as a bulk retrofit) • High Efficiency Clothes Washer  Water Factor of 4.0 or Less • $85 Rebate / Washer – Multi-Family In-Unit and Single-Family
  • 30. Where to Go • For more information or to apply for rebates, go to: www.ocwatersmart.com
  • 31. Landscape Surveys and Classes 31 www.bewatersmart.com
  • 32. Home Water Surveys www.ocwatersmart.com
  • 34. Questions? Contact Information Joe Berg Water Use Efficiency Programs Manager (714) 593-5008 jberg@mwdoc.com