Guerrilla Marketing Don’t Outspend Them, Outsmart Them! Presented By: Arjun K Rajan

Introduction “ Unconventional marketing indented to get maximum results with minimal resources.” Coined by Jay Conard Levinson.

“ Unconventional marketing indented to get maximum results with minimal resources.”

Coined by Jay Conard Levinson.

Guerrilla Marketing Unique ideas for very little cash and converting any exposure into sales. Results in creation of distinctive, catching advertisements that generates word-of-mouth spread of news at social spots. IBM’s Peace, Love & Linux ad campaigns

Unique ideas for very little cash and converting any exposure into sales.

Results in creation of distinctive, catching advertisements that generates word-of-mouth spread of news at social spots.

How you do it? Think different. Create value for users. Catch the eyes.

Think different.

Create value for users.

Catch the eyes.

Steps to Develop an Ad Campaign 1.Create an eccentric campaign. 2.Make it appear at places where your competition is absent. 3.Have a well-thought-of PR strategy. 4.Befriend the journalist and media you want. 5.Get maximum effect in the minds of target market.

1.Create an eccentric campaign.

Humanitarian Ads

Guerrilla Marketing Dos Maintain constant presence. Determine your market. Timing is everything. Use large ads in print advertising. Make compelling offers. Don’ts No frequent sales promotion. Fear of experiment. Never penalize for being your past customer.

Dos

Maintain constant presence.

Determine your market.

Timing is everything.

Use large ads in print advertising.

Make compelling offers.

Don’ts

No frequent sales promotion.

Fear of experiment.

Never penalize for being your past customer.

Can guerrilla marketing go completely wrong? May be found disgusting by some people. Can be offensive to customer’s beliefs or attitude. Failure in a determinent viz. place, timing, media.

May be found disgusting by some people.

Can be offensive to customer’s beliefs or attitude.

Failure in a determinent viz. place, timing, media.

Conclusion Customers are bombarded with traditional advertising and have become resistant and unaffected by it. This makes guerrilla marketing the only road left for a new brand to enter an established market space. The low budget and maximum impact proposition makes it the ideal way of advertising for all the marketers.

Customers are bombarded with traditional advertising and have become resistant and unaffected by it.

This makes guerrilla marketing the only road left for a new brand to enter an established market space.

The low budget and maximum impact proposition makes it the ideal way of advertising for all the marketers.