Guerilla Marketing

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Guerilla Marketing - Don't Outspend Them, Outsmart Them

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  • the tag line is the only cool thing in this weak presentation
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  • Loved the tag line ’Dont Outspend Them, Outsmart Them’
    Also, it's a really simple explanation of what Guerilla Marketing is all about.
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  • hello,I would like to say thanks for the wonderful presentation.
    Don't you mind if I ask you to give it to me for download, it would be great to review it offline. I hope that you will be able to send me a copy to vseneshtiak@list.ru

    Have a nice day!
    Thank you very much in advance!
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Guerilla Marketing

  1. 1. Guerrilla Marketing Don’t Outspend Them, Outsmart Them! Presented By: Arjun K Rajan
  2. 2. Introduction <ul><li>“ Unconventional marketing indented to get maximum results with minimal resources.” </li></ul><ul><li>Coined by Jay Conard Levinson. </li></ul>
  3. 3. Guerrilla Marketing <ul><li>Unique ideas for very little cash and converting any exposure into sales. </li></ul><ul><li>Results in creation of distinctive, catching advertisements that generates word-of-mouth spread of news at social spots. </li></ul>IBM’s Peace, Love & Linux ad campaigns
  4. 4. How you do it? <ul><li>Think different. </li></ul><ul><li>Create value for users. </li></ul><ul><li>Catch the eyes. </li></ul>
  5. 5. Steps to Develop an Ad Campaign <ul><li>1.Create an eccentric campaign. </li></ul>2.Make it appear at places where your competition is absent. 3.Have a well-thought-of PR strategy. 4.Befriend the journalist and media you want. 5.Get maximum effect in the minds of target market.
  6. 7. Humanitarian Ads
  7. 8. Guerrilla Marketing <ul><li>Dos </li></ul><ul><li>Maintain constant presence. </li></ul><ul><li>Determine your market. </li></ul><ul><li>Timing is everything. </li></ul><ul><li>Use large ads in print advertising. </li></ul><ul><li>Make compelling offers. </li></ul><ul><li>Don’ts </li></ul><ul><li>No frequent sales promotion. </li></ul><ul><li>Fear of experiment. </li></ul><ul><li>Never penalize for being your past customer. </li></ul>
  8. 9. Can guerrilla marketing go completely wrong? <ul><li>May be found disgusting by some people. </li></ul><ul><li>Can be offensive to customer’s beliefs or attitude. </li></ul><ul><li>Failure in a determinent viz. place, timing, media. </li></ul>
  9. 10. Conclusion <ul><li>Customers are bombarded with traditional advertising and have become resistant and unaffected by it. </li></ul><ul><li>This makes guerrilla marketing the only road left for a new brand to enter an established market space. </li></ul><ul><li>The low budget and maximum impact proposition makes it the ideal way of advertising for all the marketers. </li></ul>

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