Guerilla Marketing

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  • + gbgabg gbgabg 2 weeks ago
    Loved the tag line ’Dont Outspend Them, Outsmart Them’
    Also, it’s a really simple explanation of what Guerilla Marketing is all about.
  • + vseneshtiak vseneshtiak 5 months ago
    hello,I would like to say thanks for the wonderful presentation.
    Don’t you mind if I ask you to give it to me for download, it would be great to review it offline. I hope that you will be able to send me a copy to vseneshtiak@list.ru

    Have a nice day!
    Thank you very much in advance!
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Guerilla Marketing - Presentation Transcript

  1. Guerrilla Marketing Don’t Outspend Them, Outsmart Them! Presented By: Arjun K Rajan
  2. Introduction
    • “ Unconventional marketing indented to get maximum results with minimal resources.”
    • Coined by Jay Conard Levinson.
  3. Guerrilla Marketing
    • Unique ideas for very little cash and converting any exposure into sales.
    • Results in creation of distinctive, catching advertisements that generates word-of-mouth spread of news at social spots.
    IBM’s Peace, Love & Linux ad campaigns
  4. How you do it?
    • Think different.
    • Create value for users.
    • Catch the eyes.
  5. Steps to Develop an Ad Campaign
    • 1.Create an eccentric campaign.
    2.Make it appear at places where your competition is absent. 3.Have a well-thought-of PR strategy. 4.Befriend the journalist and media you want. 5.Get maximum effect in the minds of target market.
  6.  
  7. Humanitarian Ads
  8. Guerrilla Marketing
    • Dos
    • Maintain constant presence.
    • Determine your market.
    • Timing is everything.
    • Use large ads in print advertising.
    • Make compelling offers.
    • Don’ts
    • No frequent sales promotion.
    • Fear of experiment.
    • Never penalize for being your past customer.
  9. Can guerrilla marketing go completely wrong?
    • May be found disgusting by some people.
    • Can be offensive to customer’s beliefs or attitude.
    • Failure in a determinent viz. place, timing, media.
  10. Conclusion
    • Customers are bombarded with traditional advertising and have become resistant and unaffected by it.
    • This makes guerrilla marketing the only road left for a new brand to enter an established market space.
    • The low budget and maximum impact proposition makes it the ideal way of advertising for all the marketers.
  11.  
  12.  

+ Arjun RajanArjun Rajan, 8 months ago

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Guerilla Marketing - Don't Outspend Them, Outsmart more

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