Core and Paths: Designing Findability from the Inside and Out


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Presentation given at the EuroIA conference in Barcelona, September 22 2007.

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Core and Paths: Designing Findability from the Inside and Out

  1. 1. Core and Paths Designing findability from the inside and out EuroIA 2007 Are Halland
  2. 2. Agenda  Why a new framework? – Seven Deadly Sins of IA  Introducing Core+Paths – Core – Inward Paths – Outward Paths
  3. 3. Seven Deadly Sins of IA
  4. 4. (1) Sin of Abstraction ”When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just don’t know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but don’t actually mean anything at all.” - Joel Spolsky
  5. 5. (2) Sin of Introvercy © Joshua Porter: Home alone? The role of content aggregators
  6. 6. (3) Sin of Isolation
  7. 7. (4) Sin of Information Overload 100 Exabytes All info / year Unique info / year All human documents 12 Exabytes produced last 40.000 years 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 © Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC
  8. 8. (5) Sin of Navigation Overload
  9. 9. (5) Sin of Navigation Overload
  10. 10. (6) Sin of Futility Missed opportunity Toget går
  11. 11. (6) Sin of Futility Calls to Action Social Value Business Value
  12. 12. (7) Sin of Logophobia
  14. 14. We need to start with The Core
  15. 15. How to design for Core+Paths Prioritize and design the Core (satisfy user goals through prioritized content and functionality) Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available) Offer relevant Outward Paths from the Core (Calls to Action that meet user, business and social needs)
  16. 16. Core, Inward and Outward Paths Most optimal unit of consumption Core Balance business and user goals
  17. 17. Example: Municipality Core: Services, i.e. kindergarden Frontpage Online application Internal search Offline application Google/SEO Contacts Incoming links Print Spørsmål & svar Newsletters Forward to friend - Kor gamalt må barnet vera før det kan byrja i barnehage? Barnet må vere fylt 10 månader før det kan begynne i barnehagen. Det kan søkjast plass i inntil 3 barnehagar. + Kva er prioriterte grupper? Brochures Map of kindergardens + Kor mykje kostar det? + Finst det barnehagar som er opne på kvelden og om natta? + Kor lang tid tar det før eg får svar på søknaden? RSS feeds Links to kindergardens + Kan eg klage på utfallet av søknaden? Barnehagar i Førde Kommunale barnehagar Førde familiebarnehage Kyrkjevegen barnehage Slåttebøen 33 Postboks 6 6800 FØRDE 6800 FØRDE 57 83 22 47 916 90 359
  18. 18. Prioritize most important element
  19. 19. Provide supporting info as needed
  20. 20. Simplicity and infodesign for tasks
  21. 21. The Core can also be distributed
  22. 22. Good web apps have good Cores
  23. 23. Core Variations Core Page Core Flow Multiple Cores Distributed Core Core Template Long Tail Core
  24. 24. Designing Inward Paths to the Core Internal search Frontpage RSS feeds Open APIs Affiliates Newsletters Google/SEO
  25. 25. Outward Paths: Calls to action Add to cart Buy used Add to wish list Others who bought… You might also.., Rate this item Tag this item
  26. 26. Themes and References Inward Paths Core Outward Paths Findability Value Prioritization Epicenter Design Search Engine Calls to Action Captology Optimization Ads Persuasion Simplicity Copy as interface Tunelling Adaptive Design Rhetorics Kairos Persuasion Links Search Marketing Getting Real Agile Development Flow Conversion Feeds Newsletters Affiliates Paths Human Information Interaction Information scent Offline Social Statistics ROI Sensemaking Hub-Spoke Site navigation Design Tagging marketing IA2.0 Microformats Facets Residue Attraction Tags Viral Recommendation Systems APIs Personal Taxonomies Site Search Semantic Web Marketing Social Media Best Bets Link-rich frontpages InfoClud Optimization
  27. 27. How to use it?  Simple, Adaptive Tool for Thinking  Support for Intuition  Jump Start Concept  Zoom in Concept without Lock-in  Set Redesign Priorities  Client Communication  Fighting Frontpage Focus
  28. 28. Try it! Core Inward Paths Outward Paths
  29. 29. And Let’s Build a Beautiful Information Universe!
  30. 30. Questions? Comments? +47 908 70 026
  31. 31. Development Processes
  32. 32. Development Processes
  33. 33. The Doughnut Problem Process Flows Use Cases Affinity Diagrams Strategy Sitemaps Personas ? Controlled Vocabularies Scenarios User journeys Taxonomies Ontologies Usier stories Prototypes Wireframes
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