Core and Paths: Designing Findability from the Inside and Out

Core and Paths Designing findability from the inside and out EuroIA 2007 Are Halland

Agenda  Why a new framework? – Seven Deadly Sins of IA  Introducing Core+Paths – Core – Inward Paths – Outward Paths

Seven Deadly Sins of IA

(1) Sin of Abstraction ”When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just don’t know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but don’t actually mean anything at all.” - Joel Spolsky

(2) Sin of Introvercy © Joshua Porter: Home alone? The role of content aggregators

(3) Sin of Isolation http://www.flickr.com/photos/brendio/147026911/

(4) Sin of Information Overload 100 Exabytes All info / year Unique info / year All human documents 12 Exabytes produced last 40.000 years 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 © Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC

(5) Sin of Navigation Overload

(6) Sin of Futility Missed opportunity Toget går http://www.flickr.com/photos/stuckincustoms/169376299/i

(6) Sin of Futility Calls to Action Social Value Business Value

(7) Sin of Logophobia

ABOUTNESS FINDABILITY

We need to start with The Core

How to design for Core+Paths Prioritize and design the Core (satisfy user goals through prioritized content and functionality) Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available) Offer relevant Outward Paths from the Core (Calls to Action that meet user, business and social needs)

Core, Inward and Outward Paths Most optimal unit of consumption Core Balance business and user goals

Example: Municipality Core: Services, i.e. kindergarden Frontpage Online application Internal search Offline application Google/SEO Contacts Incoming links Print Spørsmål & svar Newsletters Forward to friend - Kor gamalt må barnet vera før det kan byrja i barnehage? Barnet må vere fylt 10 månader før det kan begynne i barnehagen. Det kan søkjast plass i inntil 3 barnehagar. + Kva er prioriterte grupper? Brochures Map of kindergardens + Kor mykje kostar det? + Finst det barnehagar som er opne på kvelden og om natta? + Kor lang tid tar det før eg får svar på søknaden? RSS feeds Links to kindergardens + Kan eg klage på utfallet av søknaden? Barnehagar i Førde Kommunale barnehagar Førde familiebarnehage Kyrkjevegen barnehage Slåttebøen 33 Postboks 6 6800 FØRDE 6800 FØRDE 57 83 22 47 916 90 359

Prioritize most important element

Provide supporting info as needed

Simplicity and infodesign for tasks

The Core can also be distributed

Good web apps have good Cores

Core Variations Core Page Core Flow Multiple Cores Distributed Core Core Template Long Tail Core

Designing Inward Paths to the Core Internal search Frontpage RSS feeds Open APIs Affiliates Newsletters Google/SEO

Outward Paths: Calls to action Add to cart Buy used Add to wish list Others who bought… You might also.., Rate this item Tag this item

Themes and References Inward Paths Core Outward Paths Findability Value Prioritization Epicenter Design Search Engine Calls to Action Captology Optimization Ads Persuasion Simplicity Copy as interface Tunelling Adaptive Design Rhetorics Kairos Persuasion Links Search Marketing Getting Real Agile Development Flow Conversion Feeds Newsletters Affiliates Paths Human Information Interaction Information scent Offline Social Statistics ROI Sensemaking Hub-Spoke Site navigation Design Tagging marketing IA2.0 Microformats Facets Residue Attraction Tags Viral Recommendation Systems APIs Personal Taxonomies Site Search Semantic Web Marketing Social Media Best Bets Link-rich frontpages InfoClud Optimization

How to use it?  Simple, Adaptive Tool for Thinking  Support for Intuition  Jump Start Concept  Zoom in Concept without Lock-in  Set Redesign Priorities  Client Communication  Fighting Frontpage Focus

Try it! Core Inward Paths Outward Paths

And Let’s Build a Beautiful Information Universe!

Questions? Comments? are@netliferesearch.com +47 908 70 026 www.iallenkelhet.no

Development Processes http://www.brandonschauer.com/blog/?p=25

The Doughnut Problem Process Flows Use Cases Affinity Diagrams Strategy Sitemaps Personas ? Controlled Vocabularies Scenarios User journeys Taxonomies Ontologies Usier stories Prototypes Wireframes

Core and Paths: Designing Findability from the Inside and Out

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