Marketing an App
Using Video
APS Berlin – November 28
Video

=

Best thing next to
trying the app
Show features/benefits, flow and user experience
Bloggers/Journalists
Bloggers/Journalists

” A video provides the quickest
way to initially assess your app,
letting [bloggers] know if it’s
wo...
Google Play Store
App Store?
Mobile Ads
15 seconds to show what an app is all about +
CTA
Website

YouTube & SEO

Sharing on Social Media

Awards & Contests
Discussion

How to measure the impact of
video when promoting a mobile
app?
Discussion

Measuring the impact of an
app video on the Google Play
Store
1. Find 2 countries/languages with similar stats/behavior
2. No video for country A vs. Video for country B
3. Analyze the...
Discussion

Ideas / Suggestions ?
Discussion

Measuring the impact of a
video ad on Facebook
1. Ad #1 with video vs. Ad #2 without video (same picture
in thumbnail)

2. Target exact same demographic
3. Analyze Faceb...
Discussion

Ideas / Suggestions ?
Sylvain Gauchet
@sylvainww / @apptamin
contact@apptamin.com
App Marketing Blog: apptamin.com/blog
'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion Summit Berlin
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'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion Summit Berlin

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Sylvain Gauchet is the co-founder of Apptamin. He has been marketing and promoting mobile apps for several years and is passionate about start-ups and app marketing.
Apptamin provides app developers with great-looking promo videos, helping them show what their app is all about in seconds. The company also helps developers to make their apps stand out from the crowd by writing thorough and useful posts on how to promote mobile applications, and recently published its iOS App Marketing Guide

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'New approaches – Lightning talks mobile video marketing' - Sylvain Gauchet at at App Promotion Summit Berlin

  1. 1. Marketing an App Using Video APS Berlin – November 28
  2. 2. Video = Best thing next to trying the app
  3. 3. Show features/benefits, flow and user experience
  4. 4. Bloggers/Journalists
  5. 5. Bloggers/Journalists ” A video provides the quickest way to initially assess your app, letting [bloggers] know if it’s worth downloading and testing further ” Erica Sadun – The Unofficial Apple Weblog (TUAW)
  6. 6. Google Play Store
  7. 7. App Store?
  8. 8. Mobile Ads
  9. 9. 15 seconds to show what an app is all about + CTA
  10. 10. Website YouTube & SEO Sharing on Social Media Awards & Contests
  11. 11. Discussion How to measure the impact of video when promoting a mobile app?
  12. 12. Discussion Measuring the impact of an app video on the Google Play Store
  13. 13. 1. Find 2 countries/languages with similar stats/behavior 2. No video for country A vs. Video for country B 3. Analyze the Google Play acquisition funnel
  14. 14. Discussion Ideas / Suggestions ?
  15. 15. Discussion Measuring the impact of a video ad on Facebook
  16. 16. 1. Ad #1 with video vs. Ad #2 without video (same picture in thumbnail) 2. Target exact same demographic 3. Analyze Facebook stats
  17. 17. Discussion Ideas / Suggestions ?
  18. 18. Sylvain Gauchet @sylvainww / @apptamin contact@apptamin.com App Marketing Blog: apptamin.com/blog

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