Stefan bielau-dynamo-partners

661 views

Published on

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • download here link 100% working:https://dl.app.box.com/s/olzwnk240vfm2ir8yfdw
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
661
On SlideShare
0
From Embeds
0
Number of Embeds
130
Actions
Shares
0
Downloads
6
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Stefan bielau-dynamo-partners

  1. 1. App  Store  Localisa/on App Promotion Summit, London, 10.07.2014
  2. 2. …a  bou'que  consul'ng  firm  specializing  in  mobile  apps  &  services.   Concept  Phase:  Business  &  Product   Development   Interim  Management   User  Acquisi'on  &  Mobile  Marke'ng   Analy'cs   Workshops  
  3. 3. 3 Dynamo  Partners  –  Our  work  
  4. 4. Why?  =  The  impact     What?  =  The  meta  data       How?  =  Best  Prac'se   4
  5. 5. 5
  6. 6. 6 !  Korean, Sim. Chinese, Japanese !  All marketing assets + app !  Local features by Apple & Review Sites !  Sales: 10x average for 3 weeks post- update Real Boxing (iPhone)   Games/Sports-02.10.13 All meta data
  7. 7. 7 !  Translated title & description in 8 languages !  Biggest impact in Brazil, India and Russia !  Non-US markets: +15% organic installs Lookout Security & Antivirus (Google Play)   Tools – 08/13 Title & Description
  8. 8. 8 !  French only -> English meta data !  Biggest impact in USA, UK and Canada !  +100% increase of weekly installs & revenue Trivia Game (undisclosed; Google Play)   Trivia – 05/14 Title & Description
  9. 9. 9 Boom Beach (iPhone & iPad)  
  10. 10. 10 Boom Beach (iPhone & iPad)   iPad– 24. April 2014: Japanese iPhone – 24.04.2014: Japanese
  11. 11. 11 Boom Beach (iPhone & iPad)   !  Localisation for Japanese !  All meta data incl. screenshots !  iOS weekly downloads: 17x (pre-post comp.) !  iOS revenue: 4x (pre-post comp.)
  12. 12. 12
  13. 13. 13 40  languages   All  meta  data  incl.  screenshots  &  URLs   Icon  cannot  be  localized   Video  tbd.  by  iOS  8   Link   51  languages   All  meta  data  but  no  URLs   Localized  videos  (hosted  on  YouTube)   Screenshots  for  7-­‐  and  10-­‐inch  tablets   Link   8  languages   Title,  texts  &  KWs,  but  no  artwork   Product  features  for  amazon.com   Video  cannot  be  localized   Link   50  languages   Title,  texts  &  KWs,  but  no  artwork   No  videos  supported   Link  
  14. 14. 14
  15. 15. 15
  16. 16. 16 !  Soa-­‐launch  w/  1  language  (your  na've  tongue  or   English),  then…   !  …measure  biggest  demand  and  localize   !  Professional  transla'on  service  always  pay   !  Combine  w/  na've  speakers  for  final  proof-­‐reading   !  Some  languages  have  long  words  (i.e.  German,   Russian,  Indonesian)  vs.  character  limits  in  'tle  &   descrip'ons       !  Apple  requires  13  languages  for  a  global  feature   !  Localize  the  user  journey  for  best  results       UA   =   Marke/ng   Appstore   =   Sales   UX   =   Product  
  17. 17.   appstoreop/miza/on.tumblr.com     @StefanBielau         Stefan  Bielau   Managing  Partner       +49  175  5840160   stefan@dynamopartners.com   dynamopartners.com  

×