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WE MAKE DATA
WORK FOR YOU 1
c
We make data work for you
WE MAKE DATA
WORK FOR YOU 2
One open source
SDK combines all
relevant metrics
for app publishers
and marketers into
one da...
WE MAKE DATA
WORK FOR YOU 3
Apps Promotion Summit
London, July 10th 2014
Power marketing tools from an analytics perspecti...
WE MAKE DATA
WORK FOR YOU 4
Some of my favorite
power marketing tools
Retargeting
Re-engagement
Full cohort analysis
Store...
WE MAKE DATA
WORK FOR YOU 5
Retargeting to connect with a latent user needs
consistent re-attribution to make sense
WE MAKE DATA
WORK FOR YOU 6
That’s deep, bro
Flexible deep-linking
Fallbacks
Every campaign
WE MAKE DATA
WORK FOR YOU 7
Compare apples with apples
Isolating lifetimes
Effective comparisons
Faster, clearer data
WE MAKE DATA
WORK FOR YOU 8
Know your market
WE MAKE DATA
WORK FOR YOU 9
Now, who likes space ships?
WE MAKE DATA
WORK FOR YOU 10
Make sense of loads of publisher ID data
through aggregation & segmentation
Segment by raw pu...
WE MAKE DATA
WORK FOR YOU 11
Case study: Star Admiral by Hardscore Games
Indexed numbers for largest categories
WE MAKE DATA
WORK FOR YOU 12
Case study: Star Admiral by Hardscore Games
….now it makes sense…
WE MAKE DATA
WORK FOR YOU 13
What next?
WE MAKE DATA
WORK FOR YOU 14
www.adjust.com
adjust
san francisco
25 Taylor Street
San Francisco, CA 94102

USA
+1 415 900 ...
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Simon kendall-adjust

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Simon kendall-adjust

  1. 1. WE MAKE DATA WORK FOR YOU 1 c We make data work for you
  2. 2. WE MAKE DATA WORK FOR YOU 2 One open source SDK combines all relevant metrics for app publishers and marketers into one dashboard. attribution in app analytics app store insights++
  3. 3. WE MAKE DATA WORK FOR YOU 3 Apps Promotion Summit London, July 10th 2014 Power marketing tools from an analytics perspective Using analytics to identify the most attractive customer segments How to track in-app usage & revenues effectively Applying power marketing principles to your app marketing campaign Simon Kendall Product & Analytics
  4. 4. WE MAKE DATA WORK FOR YOU 4 Some of my favorite power marketing tools Retargeting Re-engagement Full cohort analysis Store analysis Deep-linking Smart redirects New tools are needed to get the job done…
  5. 5. WE MAKE DATA WORK FOR YOU 5 Retargeting to connect with a latent user needs consistent re-attribution to make sense
  6. 6. WE MAKE DATA WORK FOR YOU 6 That’s deep, bro Flexible deep-linking Fallbacks Every campaign
  7. 7. WE MAKE DATA WORK FOR YOU 7 Compare apples with apples Isolating lifetimes Effective comparisons Faster, clearer data
  8. 8. WE MAKE DATA WORK FOR YOU 8 Know your market
  9. 9. WE MAKE DATA WORK FOR YOU 9 Now, who likes space ships?
  10. 10. WE MAKE DATA WORK FOR YOU 10 Make sense of loads of publisher ID data through aggregation & segmentation Segment by raw publisher IDs throughout soft launch1 Hook up list of app IDs to apptrace2 Crunch out gaming subgenre for each of the publishing games3 Calculate number of sessions per active user for install-date cohorts over four weeks after install 4 Excel is your friend5
  11. 11. WE MAKE DATA WORK FOR YOU 11 Case study: Star Admiral by Hardscore Games Indexed numbers for largest categories
  12. 12. WE MAKE DATA WORK FOR YOU 12 Case study: Star Admiral by Hardscore Games ….now it makes sense…
  13. 13. WE MAKE DATA WORK FOR YOU 13 What next?
  14. 14. WE MAKE DATA WORK FOR YOU 14 www.adjust.com adjust san francisco 25 Taylor Street San Francisco, CA 94102
 USA +1 415 900 9542 Simon Kendall Product Manager +49 172 1535 104 simon@adjust.com adjust berlin Saarbrücker Strasse 36
 10405 Berlin
 Germany +49 176 624 084 55

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