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  • 1. Kansas City Music Teacher’s Association
    Destination: Musique
    A Multi-Piano Concert that features 32 performers on 16 grand pianos simultaneously playing duet repertoire under direction of one conductor.
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    1
  • 2.
    • Our Team:
    • 3. Jonathan Brown – graphic design major
    • 4. Greg Castro – graphic design/filmography major
    • 5. Allison Porterfield – graphic design major
    • 6. Roles:
    • 7. KCMTA Multi-Piano logo (Jonathan)
    • 8. Theme graphics (Allison)
    • 9. Theme development/film segments (Greg)
    Agenda
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    2
  • 10. Agenda
    • About the client:
    • 11. Chairs of event chose theme Destination: Musique
    • 12. Repertoire features music from all around the world
    • 13. Wants to revolve concert around a global/travel theme
    • 14. Objective:
    • 15. We will create print and digital media advertising and branding the concert; this includes invitations, brochures, a website, and social media
    • 16. We will create a series of 30 second videos to play in between each musical number, acting as intros/transitions
    • 17. Target Audience:
    • 18. Family members of pianists (mostly ages 13-16)
    • 19. Audience’s average = ages 40-50
    • 20. Message:
    • 21. This concert will take you away on a trip around the world.
    • 22. Strategy:
    • 23. Through the unified imagery of travel in our print, digital, and video media, we will convey our message.
    • 24. Our audience will be reached through mature, professional grade product, but with the underlying reminder that this is all centered around their kids.
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    3
  • 25.
    • Timeline:
    Overall due date December 9th
    • Multi-Piano Logo (October 7th)
    • 26. Program Cover Design (October 14th)
    • 27. Brochure Design (October 28th)
    • 28. Concert Flyer Design (November 11th)
    • 29. Social Media (November 18th)
    • 30. Film Clips for Transitions
    • 31. Samples of work
    Agenda
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    4
  • 32. Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    5
  • 33. Storyboard
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    6
  • 34. Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    7
  • 35. Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    8
  • 36. KCMTA
    Customers
    History
    Future
    • Past concerts have not had media aspect
    • 41. Out-dated logo
    • 42. Bring life to KCMTA through new logo
    • 43. Theme drives the concert
    • 44. Keep fun, yet sophisticated
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    9
  • 45. Client Objectives
    Attract more people to the concert.
    Entertain the audience that attend the concert.
    Make performers/audience want to return the next year.
    Make money for the association through ticket sales.
    9/30/11
    10
  • 46.
    • Multi-Piano Logo
    • 47. Used for marketing, fundraising, t-shirts, email correspondence
    • 48. Modern/contemporary
    • 49. Program Cover Design
    • 50. Uses theme “Destination: Musique”
    • 51. Includes logo
    • 52. Brochure Design
    • 53. Goes to grant committees, potential donors, businesses, new teachers
    List of Deliverables
    • Concert Flyer Design
    • 54. Hung in public places
    • 55. KCMTA Social Media
    • 56. Facebook, Twitter, Youtube
    • 57. Film Clips for Transitions
    • 58. 22 Videos 30-45 seconds each to transition from each piece
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    11
  • 59. Requirements & Assumptions
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    12
  • 60. Project Plan/Timeline
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    13
  • 61. Competitor Research
    • Kansas Music Educators Association http://www.ksmea.org/home/index.php
    • 62. Meyer Music http://www.meyermusic.com/default.aspx
    • 63. MusikaLessonhttp://www.musikalessons.com/piano-lessons-overland-park-ks
    • 64. Kansas City School Of Music http://www.kansascityschoolofmusic.com/KCSM/Index.cfm
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    14
  • 65. Kansas Music Educators Association
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    15
  • 73. Meyer’s Music
    • Teach multiple instruments:
    • 74. Band
    • 75. Orchestra
    • 76. Miscellaneous
    • 77. Leases Instruments
    • 78. Location:
    • 79. 10122 West 119th St Overland Park, KS 66213
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    16
  • 80. Musika Lessons
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    17
  • 90. Kansas City School of Music
    143rd and Metcalf
    Overland Park, KS 66223
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    18
  • 99. Our Plan
    What this accomplishes…
    Tractor Supply Company
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    19
  • 100. How we beat the competition
    • Unique Factors:
    • 101. Multi-Piano Concert
    • 102. Multi-Age Range
    • 103. Duel Teachers & Students
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    20
  • 104. What we will do first to get started
    • The first thing is to get a mock logo of the multi-piano concert. Approved by KCMTA
    • 105. After we get approval we will take our first step into designing the brochure for Destination Musique
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    21
  • 106.
    • Greg’s focus is on the video/theme elements. He will continue to work to integrate the film with the design media, and to provide animations for the videos with assistance from the filmmaking students. He will also assist with any technical design elements when not working on video.
    How we will divide the work:
    • Allison’sfocus is the graphic design elements. She collaborates with Greg to understand the aspects represented in the film to be consistent in reflecting the theme. She is currently working on the program cover.
    • 107. Jonathan’s focus is on graphic design elements as well, but he is dealing with the KCMTA Multi-Piano designs alone. These do no concern the theme. He is designing the logo that will appear on the website, t-shirt, flyer, etc. We collaborate for ideas to come up with the strongest design.
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    22
  • 108. Client Pitch
    23
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    23
  • 109. Client Approval
    • To avoid mistakes and miscommunications, we will have the KCMTA Multi-Piano Concert chair heads sign a printed copy of all designs in approval
    • 110. Meet every two weeks
    Jonathan Brown
    Greg Castro
    Allison Porterfield
    9/30/11
    24