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9/29/11   Allison Porterfield   1
Introductions• Allison Porterfield      – Senior at Blue Valley Northwest      – Project lead      – Graphic design major ...
The Client• Shear Madness:      – A company        dedicated to making        haircuts unique, fun        and special for ...
Overview • Details about the client’s requests       – Objective: To increase customer base         through social network...
Deliverables    What they were using…10/26/11               Allison Porterfield   5
Competitors           http://www.greatclips.com/10/26/11                Allison Porterfield   6
Competitors           http://www.sugarspicekids.com/10/26/11                   Allison Porterfield   7
Competitors          http://www.justforhairsalon.com/0/26/11                   Allison Porterfield   8
Free Haircut Friday                     Aubrey Illig10/21/2011                             9                 Allison Porte...
Aubrey Illig10/21/2011                         10             Allison Porterfield
10/26/11   Allison Porterfield   11
Project Plan/Timeline                                                 Monthly Mailchimp           Weekly Free Haircut     ...
Shear Madness Social Networking     Shear Madness Twitter     Shear Madness Facebook10/26/11                      Allison ...
Competitor Research            http://www.greatclips.com/10/26/11                   Allison Porterfield   14
Mailchimp10/21/2011       Aubrey Illig      15             Allison Porterfield
Compare10/26/11      Allison Porterfield   16
Email Newsletter
10/26/11   Allison Porterfield   18
Checklist/Timeline       Weekly Free Haircut                 Monthly Mailchimp            Fridays                      (fi...
Any Questions?THANK YOU for your time!                   20
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Shear Madness Project Review 2

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Shear Madness: A company dedicated to making haircuts unique, fun and special for kids.

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Shear Madness Project Review 2

  1. 1. 9/29/11 Allison Porterfield 1
  2. 2. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities10/26/11 Allison Porterfield 2
  3. 3. The Client• Shear Madness: – A company dedicated to making haircuts unique, fun and special for kids. – First haircut through first date• Free Haircut Friday• Facebook/Twitter• Mailchimp Newsletter10/26/11 Allison Porterfield 3
  4. 4. Overview • Details about the client’s requests – Objective: To increase customer base through social networking. – Target Audience: Parents of young children. Specifically mothers in their 30s. – Message: Giving haircuts a fun environment that kids will enjoy. – Rationale: Continue with Free Haircut Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter.10/26/11 Allison Porterfield 4
  5. 5. Deliverables What they were using…10/26/11 Allison Porterfield 5
  6. 6. Competitors http://www.greatclips.com/10/26/11 Allison Porterfield 6
  7. 7. Competitors http://www.sugarspicekids.com/10/26/11 Allison Porterfield 7
  8. 8. Competitors http://www.justforhairsalon.com/0/26/11 Allison Porterfield 8
  9. 9. Free Haircut Friday Aubrey Illig10/21/2011 9 Allison Porterfield
  10. 10. Aubrey Illig10/21/2011 10 Allison Porterfield
  11. 11. 10/26/11 Allison Porterfield 11
  12. 12. Project Plan/Timeline Monthly Mailchimp Weekly Free Haircut (first issue by October Fridays 5th) Reconstruct Twitter Following October background/strategy 20, post discussion by October 20th, 2011 starters via Twitter 3-4 times a week.10/26/11 Allison Porterfield 12
  13. 13. Shear Madness Social Networking Shear Madness Twitter Shear Madness Facebook10/26/11 Allison Porterfield 13
  14. 14. Competitor Research http://www.greatclips.com/10/26/11 Allison Porterfield 14
  15. 15. Mailchimp10/21/2011 Aubrey Illig 15 Allison Porterfield
  16. 16. Compare10/26/11 Allison Porterfield 16
  17. 17. Email Newsletter
  18. 18. 10/26/11 Allison Porterfield 18
  19. 19. Checklist/Timeline Weekly Free Haircut Monthly Mailchimp Fridays (first issue by October (sent by Wednesday 5th) to client) Reconstruct Twitter Following November background/strategy 1st, post discussion by November starters via Twitter 3-4 1st, 2011 times a week.10/26/11 Allison Porterfield 19
  20. 20. Any Questions?THANK YOU for your time! 20

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