Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Graphic design major    – I...
Introductions              Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – ...
Introductions                     The Client• AllisonMadness:  Shear Porterfield    – Senior at Blue Valley Northwest     ...
Introductions                  Overview•• Allison Porterfield requests   Details about the client’s    – Objective: To inc...
Deliverables               Introductions What they were using…• Allison Porterfield    – Senior at Blue Valley Northwest  ...
Introductions                Competitors• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – ...
Introductions                  Competitors• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    ...
Introductions               Comparison• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Gr...
HowIntroductions Different              Shear Madness is• Allison Porterfield    – Senior at Blue Valley Northwest    – Pr...
Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Graphic design major    – I...
Free Haircut Friday                Introductions• Allison Porterfield     – Senior at Blue Valley Northwest     – Project ...
Introductions  • Allison Porterfield              FREE is                                     dominant, catches          –...
Introductions• Allison Porterfield     – Senior at Blue Valley Northwest     – Project lead     – Graphic design major    ...
Introductions            Competitor Research• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead  ...
IntroductionsMailchimp• Allison Porterfield     – Senior at Blue Valley Northwest           Texture pulls eye in towards  ...
Introductions           Shear Madness Social Networking• Allison Porterfield  Shear Madness Twitter    – Senior at Blue Va...
Transition tofont easier toread for text    Introductions • Allison Porterfield      – Senior at Blue Valley Northwest    ...
Introductions• Allison Porterfield     – Senior at Blue Valley Northwest     – Project lead     – Graphic design major    ...
Introductions                     Texture  • Allison PorterfieldMovement       – Senior at Blue Valley Northwest       – P...
Introductions                Comparison• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – G...
Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Graphic design major    – I...
Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Graphic design major    – I...
Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Graphic design major    – I...
Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Graphic design major    – I...
Introductions• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    – Graphic design major    – I...
Introductions• Allison Porterfield     – Senior at Blue Valley Northwest     – Project lead     – Graphic design major    ...
Introductions• Allison Porterfield     – Senior at Blue Valley Northwest            Bright and     – Project lead         ...
Introductions              Client Pitch• Allison Porterfield increased• Facebook traffic has  exponentially Valley Northwe...
Introductions                Client Pitch• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    –...
Introductions                Client Pitch• Allison Porterfield    – Senior at Blue Valley Northwest    – Project lead    –...
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Shear Madness Final Project Review

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Powerpoint for Shear Madness Haircut for Kids final project review.

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Shear Madness Final Project Review

  1. 1. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 1
  2. 2. Introductions Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests with NHS, choir, freshman Involved – mentoring andActivitiesOlympics at BVNW Extracurricular Special9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 2
  3. 3. Introductions The Client• AllisonMadness: Shear Porterfield – Senior at Blue Valley Northwest A company – dedicated to Project lead – making haircuts major Graphic design unique, fun and – Interestsfor kids. special – Extracurricular Activities – First haircut through first date• Free Haircut Friday9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 3
  4. 4. Introductions Overview•• Allison Porterfield requests Details about the client’s – Objective: To increase customer base – Senior at Blue Valley Northwest through social networking. – Project lead – Target Audience: Parents of young children. – Graphic designhaircuts a fun environment – Message: Giving major – Interestswill enjoy. that kids – Strategy: Continue with Free Haircut – Extracurricular Activities Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 4
  5. 5. Deliverables Introductions What they were using…• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 5
  6. 6. Introductions Competitors• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities http://www.greatclips.com/9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 6
  7. 7. Introductions Competitors• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities http://www.sugarspicekids.com/9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 7
  8. 8. Introductions Comparison• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 8
  9. 9. HowIntroductions Different Shear Madness is• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 9
  10. 10. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 10
  11. 11. Free Haircut Friday Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/1/2011 Allison Aubrey Illig Porterfield Allison Porterfield 2 11
  12. 12. Introductions • Allison Porterfield FREE is dominant, catches – Senior at Blue Valley Northwest the eyeCircles and Project lead –drop shadows – Graphic design majorcreates depth – Interests – Extracurricular Activities 9/29/11 10/26/11 Dots branding Porterfield Allison Porterfield Allison 2 12
  13. 13. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 13
  14. 14. Introductions Competitor Research• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities http://www.greatclips.com/9/29/1110/26/11 Allison Porterfield Allison Porterfield 2 14
  15. 15. IntroductionsMailchimp• Allison Porterfield – Senior at Blue Valley Northwest Texture pulls eye in towards – Project lead picture – Graphic design major – Interests – Extracurricular Activities9/29/1112/1/2011 Allison Aubrey Illig Porterfield 2 15 Allison Porterfield
  16. 16. Introductions Shear Madness Social Networking• Allison Porterfield Shear Madness Twitter – Senior at Blue Valley Northwest Shear Madness Facebook – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1110/26/11 Allison Porterfield Allison Porterfield 2 16
  17. 17. Transition tofont easier toread for text Introductions • Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 17
  18. 18. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 18
  19. 19. Introductions Texture • Allison PorterfieldMovement – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities 9/29/11 12/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 19
  20. 20. Introductions Comparison• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/11 Allison Porterfield Allison Porterfield 2 12/2/11 18*
  21. 21. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 21
  22. 22. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 22
  23. 23. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 23
  24. 24. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 24
  25. 25. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 25
  26. 26. Introductions• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests show Photos exactly what – Extracurricular Activities they do9/29/1112/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 26
  27. 27. Introductions• Allison Porterfield – Senior at Blue Valley Northwest Bright and – Project lead happy background – Graphic design major reflects Shear Madness – Interests personality – Extracurricular Activities9/29/1112/1/2011 Allison Porterfield CAPS Student: xxxxxx xxxxx 2 27
  28. 28. Introductions Client Pitch• Allison Porterfield increased• Facebook traffic has exponentially Valley Northwest – Senior at Blue• AsProject lead their responses were much – you can see, lower in August compared to the amount I – Graphic design major am getting with my posts. – Interests• If I Extracurricular this trend in all – continue with Activities aspects, Shear Madness will achieve their objectives.9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 28
  29. 29. Introductions Client Pitch• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 29
  30. 30. Introductions Client Pitch• Allison Porterfield – Senior at Blue Valley Northwest – Project lead – Graphic design major – Interests – Extracurricular Activities9/29/1112/2/11 Allison Porterfield Allison Porterfield 2 30

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