1. Asch conducted an experiment where participants had to identify which of several lines on cards matched a target line. Most participants conformed to the incorrect answers of confederates at least once, showing the power of conformity. 2. Milgram's obedience experiment found that when an authority figure instructed participants to deliver electric shocks to another person, 65% administered the maximum shock level, even when the person was protesting in pain. Situational factors like the authority figure's presence and statements increased obedience. 3. Sherif demonstrated conformity through group discussions where estimations of a light's movement converged over time, showing people conform due to informational influence rather than normative pressure.

1. Asch, Sherif, Milgram

3. Social Pressure and Perception Solomon Asch PLAY MOVIE