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Conformity and Group Processes
            (Ch. 8-9)
    Interpersonal Attraction
             (Ch.10)
          Dr. Bradford
CONFORMITY AND GROUP PROCESSES
(CHAPTERS 8-9)
Conformity
• Conformity:
  changing one’s
  behavior due to the
  real or imagined
  influence of others
Conformity
1. Informational social influence: when we see
   other people’s interpretations of an ambiguous
   situation as a source of information to guide our
   behavior.
2. Normative Social Influence: when we conform
   in order to be liked, accepted, or to avoid
   ridicule from others.
  – private acceptance- when people conform b/c they
    genuinely believe other people are right.
  – Public compliance- conforming without necessarily
    believing in what the other people are doing or saying
Conformity
• Examples:
  – Autokinetic effect: Sherif (1936)
    discovers that people tend to
    privately accept the group
    decision regarding perceptions of
    light movement
• We are more susceptible to
  informational social influence
  in high-importance conditions
  vs. low-importance conditions.
  (p. 202)
Conformity
• Gustav Le Bon (1895)- the
  first person to study the
  ‘mind of the crowd’- how
  emotions can spread like a
  contagion.
• Contagion: the rapid spread
  of emotions or behavior
  through a crowd.
Conformity and Body Image
Conformity and Body Image
Conformity and Body Image




           VS
Conformity and Body Image
Social Loafing vs Social Facilitation


                     Individual efforts   Alertness/ Arousal
                     can be evaluated     Social Facilitation
Presence of Others

                        Cannot be            Relaxation
                        evaluated           Social Loafing
Group Think
• Groupthink- A kind of
  thinking in which
  maintaining group
  cohesiveness and
  solidarity is more
  important than
  considering the facts in
  a realistic manner.
INTERPERSONAL ATTRACTION
(CHAPTER 10)
What Causes Attraction?
• Propinquity Effect: ‘propinquity’ = ‘proximity’;
  the closer you are to someone physically, the
  more likely you are to ‘like’ (i.e. befriend) that
  person.
   – Examples: neighbors; people who sit next to you at
     work or in class; etc.
• Mere exposure effect: the more you come into
  contact with someone, the most you like them.
• There appears to be some universal, cross-
  cultural standards of beauty (pg. 273)

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Bradford mvsu fall 2012 soc 213 conformity and group processes

  • 1. Conformity and Group Processes (Ch. 8-9) Interpersonal Attraction (Ch.10) Dr. Bradford
  • 2. CONFORMITY AND GROUP PROCESSES (CHAPTERS 8-9)
  • 3. Conformity • Conformity: changing one’s behavior due to the real or imagined influence of others
  • 4. Conformity 1. Informational social influence: when we see other people’s interpretations of an ambiguous situation as a source of information to guide our behavior. 2. Normative Social Influence: when we conform in order to be liked, accepted, or to avoid ridicule from others. – private acceptance- when people conform b/c they genuinely believe other people are right. – Public compliance- conforming without necessarily believing in what the other people are doing or saying
  • 5. Conformity • Examples: – Autokinetic effect: Sherif (1936) discovers that people tend to privately accept the group decision regarding perceptions of light movement • We are more susceptible to informational social influence in high-importance conditions vs. low-importance conditions. (p. 202)
  • 6. Conformity • Gustav Le Bon (1895)- the first person to study the ‘mind of the crowd’- how emotions can spread like a contagion. • Contagion: the rapid spread of emotions or behavior through a crowd.
  • 11. Social Loafing vs Social Facilitation Individual efforts Alertness/ Arousal can be evaluated Social Facilitation Presence of Others Cannot be Relaxation evaluated Social Loafing
  • 12. Group Think • Groupthink- A kind of thinking in which maintaining group cohesiveness and solidarity is more important than considering the facts in a realistic manner.
  • 14. What Causes Attraction? • Propinquity Effect: ‘propinquity’ = ‘proximity’; the closer you are to someone physically, the more likely you are to ‘like’ (i.e. befriend) that person. – Examples: neighbors; people who sit next to you at work or in class; etc. • Mere exposure effect: the more you come into contact with someone, the most you like them. • There appears to be some universal, cross- cultural standards of beauty (pg. 273)

Editor's Notes

  1. http://thesocietypages.org/socimages/2012/03/07/exotic-dancers-in-1890-and-the-plump-body-ideal/
  2. [T]he vast majority of men — some 83% in recent years — were not sexualized at all. In contrast, women, especially recently, are almost always sexualized to some degree.  In fact, by the 2000s, 61% of women were hypersexualized, and another 22% were sexualized.  This means that, in the 2000s, women were 3 1/2 times more likely to be hypersexualized than nonsexualized, and nearly five times more likely to be sexualized to any degree (sexualized or hypersexualized) than nonsexualized.So, in the last decade, if you were to pick up a copy of Rolling Stone that featured a woman on its cover, you would most likely see her portrayed in a sexualized manner, since fully 83% of women were either sexualized or hypersexualized in the 2000s.