4. Conformity
1. Informational social influence: when we see
other people’s interpretations of an ambiguous
situation as a source of information to guide our
behavior.
2. Normative Social Influence: when we conform
in order to be liked, accepted, or to avoid
ridicule from others.
– private acceptance- when people conform b/c they
genuinely believe other people are right.
– Public compliance- conforming without necessarily
believing in what the other people are doing or saying
5. Conformity
• Examples:
– Autokinetic effect: Sherif (1936)
discovers that people tend to
privately accept the group
decision regarding perceptions of
light movement
• We are more susceptible to
informational social influence
in high-importance conditions
vs. low-importance conditions.
(p. 202)
6. Conformity
• Gustav Le Bon (1895)- the
first person to study the
‘mind of the crowd’- how
emotions can spread like a
contagion.
• Contagion: the rapid spread
of emotions or behavior
through a crowd.
11. Social Loafing vs Social Facilitation
Individual efforts Alertness/ Arousal
can be evaluated Social Facilitation
Presence of Others
Cannot be Relaxation
evaluated Social Loafing
12. Group Think
• Groupthink- A kind of
thinking in which
maintaining group
cohesiveness and
solidarity is more
important than
considering the facts in
a realistic manner.
14. What Causes Attraction?
• Propinquity Effect: ‘propinquity’ = ‘proximity’;
the closer you are to someone physically, the
more likely you are to ‘like’ (i.e. befriend) that
person.
– Examples: neighbors; people who sit next to you at
work or in class; etc.
• Mere exposure effect: the more you come into
contact with someone, the most you like them.
• There appears to be some universal, cross-
cultural standards of beauty (pg. 273)
[T]he vast majority of men — some 83% in recent years — were not sexualized at all. In contrast, women, especially recently, are almost always sexualized to some degree. In fact, by the 2000s, 61% of women were hypersexualized, and another 22% were sexualized. This means that, in the 2000s, women were 3 1/2 times more likely to be hypersexualized than nonsexualized, and nearly five times more likely to be sexualized to any degree (sexualized or hypersexualized) than nonsexualized.So, in the last decade, if you were to pick up a copy of Rolling Stone that featured a woman on its cover, you would most likely see her portrayed in a sexualized manner, since fully 83% of women were either sexualized or hypersexualized in the 2000s.