SEO Basic Tutorial help for beginner student who want to learn about SEO techniques, Implementation of SEO, Advantages of SEO, Disadvantages of SEO

2. Agenda
• Introduction
• What is SEO ?
• Implementation of SEO
On-Page
Off-Page
• Advantages of SEO
• Disadvantages of SEO
• Conclusion

3. Introduction
• Whenever you enter a query in a search engine and hit
'enter' you get a list of web results that contain that query
term.
• Users normally tend to visit websites that are at the top of
this list as they perceive those to be more relevant to the

4. What is SEO ?
• SEO is set of processes that aim in optimizing a
website for search engines.
• SEO is important not only for getting high quality
visitors but it is also a way to increase the credibility of
a website and to expand brand awareness.

5. Implementation of SEO
• On Page SEO
• Off Page SEO

6. On-Page - SEO
• Optimized titles and descriptions
• User friendly navigation (breadcrumbs, user sitemaps)
• Text Formatting (use of h1,h2,bold etc.)
• Image optimization (image size, proper image names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Google Authorship verification for all pages
• Top quality fresh content (This is always the most important SEO factor!)
• External links (no broken links or links to ‘bad’ sites)

7. Off Page - SEO
Off-page SEO refers to activities outside the boundaries of web.
The most important are:
• Link Building
• Social Media
• Social bookmarking

8. Advantages of SEO
• The Results are Low Cost (In Comparison to Ad words
and PPC)
• Definite Increase in Traffic
• Higher Brand Credibility, People Trust Google
• Better ROI (Return on Investment) Than Normal Ads
• 60% Of Clicks Go to the First Result

9. Disadvantages of SEO
• Increased Spam
• No Immediate Pay Off
• SEO Requires More Maintenance
• SEO Requires Educated Copywriters

10. Conclusion
• SEO is not just a short time operation it
require more time and advance techniques.
• When you implement, whatever side either on
page or off page first get advance knowledge
from internet and then try one by one
implementation steps not all at a time.

11. THANK YU