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Google
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Google
Google
Google
Google
Google
Google
Google
Google
Google
Google
Google
Google
Google
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Google

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Transcript

  • 1. Google
  • 2. Google Inc.• American multinational Internet and software corporation specialized in• Internet search• Cloud computing• Advertising technologies
  • 3. Creation• Started off as a research project in 1998 by 2 Stanford graduates: Larry Page & Sergey Brin
  • 4. Products• Google search engine• Gmail• Google Chrome• Google +• Google Earth• Google Adwords• Youtube• AND MUCH MORE!!
  • 5. Why do people choose Google?• It is a really simple search engine to use!• People claim that it gives the best results
  • 6. Consumer behavior• 3 types of consumers: • Loyal to Google • Loyal to Google but also to other search engines • Not loyal
  • 7. Finance• Its start... • 1st funding of the project = $100,000 • 2004s IPO gave a $24 b market capitalization• Q1 of 2012 • Revenues = $ 8 575 million • Net income = $ 1 798 million
  • 8. Corporate culture• Ranked 1st as the best company to work for in 2007, 2008 and 2012 • Casual principles • "You can be serious without a suit"• "Googleplex" • Headquarters with entertainment• "Innovation Time Off" • Encourages employees to work on private projects
  • 9. Job opportunities• Vast array of jobs offered • Engineers • Operation and support • Product management • Sales • Marketing • Administration • MUCH MORE TOO!!!!
  • 10. Why people consider Google as the most powerful company in the world?• Google saves each research that you do • Doesn’t have your name but it keeps your IP address• Google reads your mails (Gmail) • It scans the content of your mails in order to serve you targeted ads• Google watches the world (Google Maps)
  • 11. Controversy• Privacy Issues• Law suits against Google for storing each users personal information for 18 months and can therefore be used against them...• Googles defence: • The information is not used and will not be misused... After 18 months of storage, the information is "anonymized"
  • 12. Future strategies• Continue as a search engine• Discovery of phones as potential powerful tools Android!• Cloud computing
  • 13. To finish…• Google is considered as one of the most of successful companies in the world. But also one of the most dangerous...
  • 14. Sources• http://en.wikipedia.org/wiki/Googlea• "Inside the mind of Google”• http://www.slideshare.net/Nanor/consumer- behaviour-google• http://www.google.com/about/company/

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