Google is an American multinational technology company specialized in internet search, cloud computing, and advertising technologies. It was founded in 1998 by Larry Page and Sergey Brin and offers popular products and services including Google Search, Gmail, Chrome, Google+, YouTube, and Google Adwords. While some are loyal solely to Google, others use multiple search engines. Though controversial for privacy issues, Google remains one of the most powerful companies due to its vast data collection and dominance in internet search and mobile operating systems.
3. Google Inc.
• American multinational Internet and software
corporation specialized in
• Internet search
• Cloud computing
• Advertising technologies
4. Creation
• Started off as a research project in 1998 by 2
Stanford graduates: Larry Page & Sergey Brin
5. Products
• Google search engine
• Gmail
• Google Chrome
• Google +
• Google Earth
• Google Adwords
• Youtube
• AND MUCH MORE!!
6. Why do people
choose Google?
• It is a really simple search engine to use!
• People claim that it gives the best results
7. Consumer behavior
• 3 types of consumers:
• Loyal to Google
• Loyal to Google but also to other search engines
• Not loyal
8. Finance
• Its start...
• 1st funding of the project = $100,000
• 2004's IPO gave a $24 b market capitalization
• Q1 of 2012
• Revenues = $ 8 575 million
• Net income = $ 1 798 million
9. Corporate culture
• Ranked 1st as the best company to work for in
2007, 2008 and 2012
• Casual principles
• "You can be serious without a suit"
• "Googleplex"
• Headquarters with entertainment
• "Innovation Time Off"
• Encourages employees to work on private projects
10. Job opportunities
• Vast array of jobs offered
• Engineers
• Operation and support
• Product management
• Sales
• Marketing
• Administration
• MUCH MORE TOO!!!!
11. Why people consider Google
as the most powerful
company in the world?
• Google saves each research that you do
• Doesn’t have your name but it keeps your IP address
• Google reads your mails (Gmail)
• It scans the content of your mails in order to serve
you targeted ads
• Google watches the world (Google Maps)
12. Controversy
• Privacy Issues
• Law suits against Google for storing each user's
personal information for 18 months and can
therefore be used against them...
• Google's defence:
• The information is not used and will not be
misused... After 18 months of storage, the
information is "anonymized"
13. Future strategies
• Continue as a search engine
• Discovery of phones as potential powerful tools
Android!
• Cloud computing
14. To finish…
• Google is considered as one of the most of
successful companies in the world. But also one
of the most dangerous...