Strategy• The New York Times has an strategic focus on delivering high-quality journalism that engages audiences across multiple platforms.• The digital subscription using a paid model allows The New York Times to invest in creating high- quality journalism to maintain its presence as a premier global news source.
Print version• Founded in 1852 in New York city• Daily newspaper• Circulation: • 1,150,589 daily • 1,645,152 Sunday (2011)• Largest local metropolitan newspaper in the United States• Third largest after: • The Wall Street Journal • USA Today
Online version• Most popular American Online newspaper Website• More than 30 million unique visitors per month• Strong presence since 1996
NYTimes.com• NYTimes.com is #1 in reaching “corporate C-level Executives” and “Business Decision-Makers” online.• NYTimes.com was honored with five 2010 Webby Awards and three Online Journalism Online.• NYTimes.com ranked #1 in OMMA’s June 2010 list of the Most Important Online Publishers
TimeSelect Program• Started in September 2005• Exclusive access to: • Op-Ed Columns • The Archive • Web Tools • And more.• Subscription-based service for daily columns • $7,95 per month • $49,95 per year • Free for print subscribers and University students and faculty• Ended in 2007
Applications• Times Reader 2006 • 2.0 2009 • Digital Version of The New Tork Times• iPhone and iPod Touch 2008• iPad 2010 • To march 6, 2011 more than 1,6 million downloads. (Source: iTunes)• Android Smartphones 2010
Crosswords• Home delivery or• Subscription: • $6,95 per month • $39,95 per year
Employment • The New York Times has approximately 1,150 news department staff, more than any other newspaper. • It has 25 foreign news bureaus, including a United Nations bureau based in New York city. Bureaus in five continents including Africa since the 1950’s.
Financials• “The end of 2011, 406,000 paying subscriber to all the company’s digital products”• “The company’s 2011 total revenues declined 3 percent, due largely to the decline of total Company advertising revenues.”• “In 2011 we further reduced operating costs 2 percent.”